Social Commerce Trends for 2019 – Content, Content, Content! Posted on 11. January 201913. December 2021 | by Franzi Kunz Source: pexels Being successful without maintaining a social media presence? Unlikely! Companies benefit from the enormous reach and a »personal« relationship with their customers. And networks? They’re making billions thanks to the social media presence of other companies. Now it’s also the case with customer relationships that they’ll evolve with years to come and become even more intimate. Platforms want this anyway: They’re integrating more and more features so that companies can build relationships with their customers and grow social media marketing budgets year over year. In 2019 social commerce will increase e-commerce sales, and also affect omnichannel retail. Which social commerce trends shouldn’t be missed in 2019? We’ll tell you. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability Digital Marketing E-Commerce
Social and video commerce as a business model [5 reading tips] Posted on 22. October 201815. November 2018 | by Sara Herrera Source: Adobe Stock Social networks are everywhere and social media has long been part of everyday life. Online users are constantly in the thick of the action, averaging 7.6 social media accounts, and liking, sharing, posting, consuming, and chatting for just under two hours a day. This digital reality opens up a lot of opportunities for companies to address potential new customers and repeat customers. For about 80 per cent of companies, social media plays a crucial role in marketing. Retails and manufacturers don’t just want to build their brand, they also want to find new employees, attract new customers and generate more sales. However, the competition is getting increasingly stronger. That’s why creative and target group-specific content is required and formats with a high level of engagement are being brought into focus: Formats such as videos. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Social commerce: Imitation is the sincerest form of flattery Posted on 4. October 2018 | by Franzi Kunz Source: Unsplash The past few months have brought new developments from Facebook and others. Younger platforms and other large companies have been trying to gain their share of the marketplace as well. Even though these products from these companies are new, they take into account what went well for others, and what’s flopped. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability
Limitless social commerce – Facebook and Instagram await you with new shopping tools Posted on 5. July 20185. July 2018 | by Franzi Kunz Source: pexels A lot of people think »Dang that looks cool!« when they’re looking at photos on Instagram or Pinterest. But until recently, it took a little research – or at least some work – to find and buy the products you saw. As of a few weeks ago, that’s a thing of the past. The “shop-the-look” function for various social channels has an enormous popularity with consumers and Social Commerce has become the norm within a very short time. But as always when a hype arises, so does the question: Is there more to it? Before we could even think about whether to expect something new again. The answer is not surprising, as commercial features on Facebook and Instagram continue to evolve. Each social commerce update awakens desires, desires that become routine within a very short time. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
The German-speaking e-commerce area continues to grow [5 Reading Tips] Posted on 16. October 201723. November 2017 | by Sara Herrera Photo: Ervins Strauhmanis The German-speaking area e-commerce is in top form, growing at fast-pace, and concentrating even more strongly. The biggest players are keeping up a solid lead whereas the smaller can’t catch up. This is the result of the rankings of the 1,000 biggest online shops in Germany “E-Commerce-Markt Deutschland 2017” and the Top 100 onlineshops in Austria and Switzerland “E-Commerce-Markt Österreich/Schweiz 2017” from EHI and Statista. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Snapchat are challenged to reinvent themselves to stay ahead of the curve Posted on 6. April 20175. April 2017 | by Sara Herrera Quelle: Pexels (bearbeitet von dotSource)From being a sexting app to going public. The meteoric rise of Snapchat left not only the youngest generation captivated, but also led to a redefinition of the social behaviour and cultural norms to the extent that Instagram, WhatsApp, and Facebook have cloned its hallmark “stories” feature. This all-in assault on Evan Spiegel’s company, orchestrated by Marc Zuckerberg, coupled with the risks involved in the $3 billion IPO and the ephemeral loyalty that younger generations (Snapchat’s main target group) typically have to brands, makes the social media universe’s near future fascinating and intriguing. Does Snapchat set the foundations of the social media 4.0? Was the IPO a good decision? Does Snapchat have enough reaction capacity to counteract? Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Attention: ‘Chat Bots’ might disrupt the social ecosystem Posted on 5. April 20161. July 2016 | by Sara Herrera © Igor Yaruta – Fotolia The mobile commerce growth is dragging social media channels to a more relevant position within the marketing and sales strategies of every retailer. The customer is king in this digital panorama where personalization, curated shopping experiences, dash buttons and immediacy join together to come up with the term Instant Commerce as one of the pillars of the current social commerce trends. What’s next? The ultimate trend in this area might be the so called ‘Chat Bots’ that are integrated in messaging platforms where the user’s experience is beyond texting, offering multiple services, such us making payments, booking a table or playing games. Their main advantages are its low price, its simplicity and its ubiquity. Chat Bots are about to disembark strongly than ever in the digital West by Facebook. Will be the predictions fulfilled? Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Netfind: Are you on Woo Woo? Posted on 21. November 2014 | by Christian Otto Grötsch Ello has made it clear: social networks can suddenly become extremely successful with the right idea. Woo Woo too. We are currently creating the Handelskraft Woo Woo account and are preparing content. Not registered at Woo Woo yet? Then it’t about time! #HandelskraftOnWooWoo Continue (No Ratings Yet) Loading... Categories Net Find of the Week
Adieu Price Transparency: Dynamic Pricing now also for Consumer Goods Posted on 20. June 2014 | by Christian Otto Grötsch The concept has been known for a long time for flights and hotel rooms: when they are booked is decisive for the price. The Wall Street Journal wrote a little while ago, that the process has now spread to consumer goods, which should already sound familiar to Amazon shoppers. The whole thing calls itself dynamic pricing strategy. Continue (No Ratings Yet) Loading... Categories Reading Tips of the Week
