Pinterest: What Are the Benefits of the New Forms of Advertising? [5 Reading Tips] Posted on 8. November 202121. January 2022 | by Christian Otto Grötsch Source: Unsplash/Souvik Banerjee It is well known that the photo platform Pinterest is no longer strictly about inspirational content, but also about directly purchasing the products displayed. In spring 2021, Pinterest expanded its cooperation with Shopify to an international level, followed in June by the launch of shopping features in Germany and other countries. Now, the platform has announced several more e-commerce updates. Continue (13 vote(s), average: 4.69 out of 5)Loading... Categories B2C E-Commerce Reading Tips of the Week
Handelskraft Trend Book 2021 – The Manifesto for Digital Freedom Out Now! Posted on 1. September 202131. March 2022 | by Franzi Kunz Download the Handelskraft Trend Book 2021 »Digital Freedom« for free now! Today is the day we celebrate digital freedom. The brand new Handelskraft Trend Book 2021 »Digital Freedom« is now available for free download – exclusively for retailers, manufacturers and publishers. Do you want to know what it is all about and how you can benefit from it? This article tells you everything you need to know. Continue (12 vote(s), average: 4.67 out of 5)Loading... Categories Data-Driven Business Design & Usability Digital Consulting Digital Marketing E-Commerce Industries Publications
Live Stream Shopping: How Brands Can Replicate the Personal In-Store Experience Online, Inspire Customers and Boost Sales [5 Reading Tips] Posted on 26. April 202121. January 2022 | by Christian Otto Grötsch Source: Unsplash/Sticker Mule Live stream shopping – the »new« big thing on various social media platforms. These days, it is becoming increasingly difficult to go to the fashion shop around the corner or to the local consumer electronics retailer. Nevertheless, customers do not want to miss out on the first-hand live experience. This is where live stream shopping comes into play. However, the question is: how can brands and companies jump on the bandwagon and create a first-class customer experience that resembles an in-store visit as closely as possible and boosts sales? We take a closer look in today’s reading tips of the week. Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories B2C E-Commerce Reading Tips of the Week
Snapchat Wants to Become a Super App [5 Reading Tips] Posted on 10. August 202021. January 2022 | by Christian Otto Grötsch Source: Snopes Under the name »Snap Minis«, the US-American instant messaging service Snapchat opens up for HTML-based mini apps. By doing so, Snapchat copies the concept of super apps, which is very successful in China and other parts of Asia. In the last six years, these apps have become extremely popular due to their wide range of functions. Continue (9 vote(s), average: 4.56 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Facebook Shops – How Retailers Can Use the Potential of the Social Commerce Platform [5 Reading Tips] Posted on 20. July 202021. January 2022 | by Christian Otto Grötsch Source: Caschys Blog At the end of May 2020, the new Facebook and Instagram Shops were presented. The shop feature enables companies all over the world to offer a shop on their own profile – completely regardless of company size, number of fans or advertising budget. Shopping on Facebook or Instagram is no big news and no incredible feature per se. In today’s reading tips, however, we show what features the shops have, what is new, what is still being developed and what companies can already do to impress customers. Continue (8 vote(s), average: 4.50 out of 5)Loading... Categories E-Commerce
TikTok for Business [5 Reading Tips] Posted on 6. July 202021. January 2022 | by Christian Otto Grötsch Source: Gizmodo It is a logical step. With more than one billion active users per month, the Chinese video portal 抖音短视频 has recently become one of the most popular social networks. The video portal is now launching an all-out business offensive. With TikTok for Business, it presents various tools that allow brands to design campaigns and interact with users. Those interested in business can continue reading now. Boomers say to themselves: in my days, TikToks were still little minty pills. Continue (9 vote(s), average: 4.33 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Forwards Instead of Returns [5 Reading Tips] Posted on 8. June 202025. October 2021 | by Sara Herrera Source: sueddeutsche Not only does shopping have to be faster, more personal and more exciting, it also has to be more sustainable and profitable. Ordering, trying it on, returning. This pattern is repeated far too often in Germany. To be exact: 487 million times. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Digital Marketing E-Commerce Reading Tips of the Week Retail
B2B influencer marketing: How manufacturers inspire retailers and service providers [5 reading tips] Posted on 29. July 20199. December 2021 | by Sara Herrera Source: Pexels Influencers aren’t always pets. Or models. Even disheveled craftsmen in guild clothing or corporate bosses with critical opinions can have a great effect as brand ambassadors as long as their appearance on Facebook, Instagram or Youtube is embedded in a clever B2B marketing strategy. B2B (business-to-business) is a huge area because it’s about nothing less than that manufacturers aren’t selling a product directly to an end customer, but first to a retailer or service provider who then processes it or markets it. How can successful B2B Influencer Marketing look? Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Digital Consulting Industries Reading Tips of the Week
TikTok: How videos and influencers are engaging Gen Z [5 Reading Tips] Posted on 22. April 20199. December 2021 | by Sara Herrera Source: pixabay The following isn’t a secret: Users are spending more and more time online and increasingly consuming more video content. There’s a lot to choose from. From elaborately produced series on video streaming services such as Netflix to everyday videos from private individuals. You can find clips on video platforms like YouTube, Facebook, and Instagram in different formats Videos are equally self-explanatory, entertaining, and informative. Pictures can paint a thousand words, and with video, the amount of words is exponentially more. No wonder that videos are the alpha and omega in social media and content marketing and that video platforms are constantly developing more features for them. New platforms such as TikTok are also being created to better meet the needs of a certain group of users. Teens are excited. But do you know what this is about and how you can use this video-based app for yourself? We’ve got answers! Continue (15 vote(s), average: 4.73 out of 5)Loading... Categories Digital Marketing E-Commerce Reading Tips of the Week
Distributed commerce: Shop anywhere with fewer clicks Posted on 13. March 201913. December 2021 | by Franzi Kunz Source: Unsplash Moments of inspiration strike outside online shops, which is what distributed commerce takes advantage of. From Instagram to Facebook and Snapchat to TikTok, users on the platforms are reluctant to leave what they were doing just to buy something. So how can companies get on the feeds of hundreds, thousands, or even millions and get them to make a purchase? We’ll take a look at some real-world examples. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories B2C Design & Usability Digital Marketing E-Commerce Retail
