B2B | Handelskraft - The E-Commerce and Online Marketing Blog

Updated White Paper: Selecting E-Commerce Software – Comparing Providers and Technologies

28. February 201828. February 2018 | by Sara Herrera

With new solutions bring more opportunity, whether your company is in the B2B, B2C, SME, or enterprise segment, if you want to bring sales of products online, you’ll need to select an e-commerce software that fulfils your needs. In fact, going forward, most consumers expect some type of online presence of their favourite products, from local mom and pop shops to large corporate enterprises.

To help succeed with such a digital transformation companies are now using e-commerce systems to allow sales to those near and far from their physical branch locations. In fact, the choice of making the right decision for your future e-commerce software is comparable to choosing the right physical location of retail location.

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(7 vote(s), average: 4.57 out of 5)

E-Commerce

Updated white paper: »E-Commerce Potential in B2B – What can e-commerce and m-commerce do for your business?«

2. February 20172. February 2017 | by Sara Herrera

The Internet has been made not only for B2C purposes. The expansion and growth of Amazon Business and Alibaba proved it. It was a matter of time that B2B companies also embraced the digitalisation of marketing and sales and influenced how sellers and buyers interact. According to a Forrester Research, 93 percent of B2B buyers prefer to buy online once they have decided what to buy.

In this context of digital transformation, leading B2B companies now give high priority to e-commerce and m-commerce, and use the same weapons as their B2C counterparts to continue growing and offer value added.

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(2 vote(s), average: 5.00 out of 5)

E-Commerce

Integrating PIM systems: Which role do PIMs play in B2B? – Interview with PIM providers SAP Hybris, Akeneo and CONTENTSERV [Part 2]

16. August 2016 | by Sara Herrera

arahan - Fotolia / dotSource — arahan – Fotolia / dotSource

After addressing the main advantages of PIM systems and the reasons why an online shop should integrate one last week, it is the moment to go beyond and be outward-looking. PIM systems are giving a boost to omnichannel and revolutionising the way we manage product portfolios and, consequently, probably the role print and online catalogues have in this game.

Moreover, PIM systems are becoming very helpful for B2B companies, which are getting used to handle complex products and business models. Thanks to PIMs, B2B companies have now a wide range of possibilities to tailor their customers’ shopping experience as they could never have imagined.

However, there are plenty of aspects to improve within the PIM sphere and many challenges providers must face in the years to come.

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(3 vote(s), average: 5.00 out of 5)

E-Commerce Interviews

Why should B2B marketers adopt video? [5 Reading Tips]

15. August 2016 | by Sara Herrera

Video is increasingly gaining ground among marketers and soon will conquer the Internet. The richness of video allows marketers to fully connect with their audiences because the image in motion has a special power to engage, generate empathy and make people identify with others. The video’s impact has been felt especially in the B2C sphere, where consumer-oriented services like Facebook, Twitter, Snapchat, and, more recently, Pinterest are the trailblazers in the adoption of video. However, which role is video going to play in B2B contexts?

Some facts suggest video might have a decisive role in B2B. Below it is explained why:

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(1 vote(s), average: 5.00 out of 5)

E-Commerce Reading Tips of the Week

Logic – as if! How emotions steer purchase decision, even in B2B [Infographic]

1. September 20151. July 2016 | by Christian Otto Grötsch

B2B buying emotion — Graphic: socialmediatoday.com

It is no secret that there are no robots sitting in B2B buying centres (yet). Buyers are people and private customers who also shop at Amazon etc. Their purchase decisions give this away. According to a whitepaper from CEB, emotions dominate B2B purchase decisions too.

According to the whitepaper, fear is one of the more influencial emotions. It stops 48% of staff from initiating solution purchases they personally believe to be good. But this aversion to risk is not the most interesting result:

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E-Commerce

Learn to Think Digitally: Why The MVP Approach Is Not Only Exciting for Start-ups

25. August 2015 | by Christian Otto Grötsch

In the start-up world, the MVP (Minimum Viable Product) approach didn’t become viewed as the lowest risk way to build-up a business only yesterday. This way of thinking propagates “think small” not “think big”. The idea is that you see if there’s even a demand, before pushing forward with a business idea and investing in it. The first step is testing hypotheses and ideas.

Zappos is probably the most well-known example. They first tested if it was even possible to sell shoes online before starting and professionalising. This is why the first Zappos order didn’t occur via their own warehouse; the shoes were simply purchased at the store across the road and then posted.

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E-Commerce

KPIs – Measuring the digital world, but what for?

4. June 2015 | by Christian Otto Grötsch

Grafik:Isaiah van Hunen — Graphic:Isaiah van Hunen

Data, data, data – everyone collects it, saves it, few know what to do with it. Whether you’re measuring the latest results of a Facebook ads campaign, the development of conversion rates, or traffic…what are you going to do with it? Deploying (key)metrics for analysis, controlling and planning effecitively is not just logical in this time of digital changeover, it is essential.

But which KPIs, business metrics and measurement values play which roles? How can companies obtain advantages or define goals from these? Before everything goes up the proverbial creek and the numbers threaten to explode, there has to be a solid basis which makes “big data” useful.

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E-Commerce

Target groups in B2B – it’s all in the customer address [Infographic]

27. May 201521. January 2022 | by Christian Otto Grötsch

While B2C operators already have years of experience with different target groups, and know how to address these, B2B companies need to catch up. Even in B2B, decision makers are just customers who can be easily subdivided into target groups – including their preferences for shop design.

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E-Commerce

PIM data management in cross-channel is a must!

18. May 201521. January 2022 | by Christian Otto Grötsch

The recently published survey by ECC Colgone shows just how well customer react to an efficient cross-channel strategy. But how you do implement it? One helpful example is product information management – PIM. These systems save data centrally and spread it on various channels if needed. But PIM systems can do a lot more.

The lord of the data

Product information is an elementary part of an online shop. A PIM system gives you collective access to all data from all devices which could be relevant for the customer: marketing texts, technical details, or product images. Depending on the channel, the desired data can be pulled and shown to the customer. So for instance, information on whether or not a product is available in a brick-and-mortar store is only promoted on mobile end devices.

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E-Commerce