B2B Content Marketing – Building Long-Term Relationships with Target Groups and Generating High-Quality Leads [5 Reading Tips] Posted on 28. September 202021. January 2022 | by Christian Otto Grötsch Source: Unsplash/Patrick Perkins If you take a look at the charts of the world’s most profitable companies, you will see that German brands are rarely found among the big players. Volkswagen or SAP are exceptions. Particularly in the tech and IT industry, US companies dominate and Asian companies have long been on the rise. This is surprising as Germany is home to numerous first-class brands, which are mostly rooted in the German SME sector. Companies such as Herrenknecht, the global market leader in mechanised tunnelling, are the hidden champions of the German economy – long-established family-owned companies that stand for sustainability and quality. However, this alone will soon no longer be enough. What if Elon Musk starts building tunnels? B2B content marketing is the answer. Continue (13 vote(s), average: 4.69 out of 5)Loading... Categories B2B E-Commerce Reading Tips of the Week
B2B Start-Ups as Role Models: Creating Real Added Value with Innovative Solutions and Service Concepts [5 Reading Tips] Posted on 21. September 202021. January 2022 | by Christian Otto Grötsch Source: Pexels/Andrea Piacquadio B2B start-ups, the next hot thing. High margins, rapid growth in turnover and early profitability speak for themselves. When analysing the success factors of B2B start-ups, they differ greatly from B2C companies. It becomes clear that B2B models often post a profit more quickly than B2C models because B2C companies have to invest significantly more in order to become popular – and developing a brand takes more time in general. B2B companies, however, can already survive in the market with few customers and little capital. Continue (11 vote(s), average: 4.64 out of 5)Loading... Categories B2B E-Commerce Industries Reading Tips of the Week
The Power of Content [5 Reading Tips] Posted on 14. September 202021. January 2022 | by Christian Otto Grötsch Source: Pexels/Pixabay A modern, user-friendly customer experience should not be a question of industry, no matter whether it is ultimately about the purchase of a product, the potential creation of an offer or a business relationship in the making. Whether it is sales, service or purchasing: the different user groups in B2B wish for high-quality processed content. Continue (12 vote(s), average: 4.67 out of 5)Loading... Categories E-Commerce Industries Industry Reading Tips of the Week
Five Recommendations on Product Experience Management from Akeneo’s Global B2B Survey 2020 Posted on 26. August 202025. October 2021 | by Handelskraft Guest Source: Unsplash Our partner Akeneo is one of the leading providers of PIM systems worldwide. With Akeneo, companies bring together all the data relevant to a product and can channel intelligently which data is displayed where and when. In today’s guest article, Akeneo summarises what it takes to provide brands, retailers and manufacturers with a consistent and complete customer experience across all sales channels. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories B2B Data-Driven Business E-Commerce Industries Industry PIM/MDM/DAM
Digitising Sales and Service in B2B: BHS Corrugated Shapes Customer Relations via Digital Experience Platform [Success Story] Posted on 23. June 202025. October 2021 | by Franzi Kunz Download the BHS Corrugated Success Story for free now! In the early modern period, ironworks were built all over Europe. Historians consider them to be harbingers of the industrialisation. Such an ironworks was opened in Weiherhammer in the Upper Palatinate region in 1717. Today, it has grown into a globally operating company that is the global market leader in its industry: BHS Corrugated. BHS Corrugated Maschinen- und Anlagenbau GmbH is headquartered in Weiherhammer, has 2,500 employees and is represented in more than 20 countries worldwide. The Bavarian company specialises in manufacturing complex machines and corrugating rolls that can be used to produce cardboard boxes – and in times of booming e-commerce worldwide, it is impossible to imagine people’s everyday lives without cardboard boxes. Corrugated board can also be used to make many more innovative items. Speaking of innovations, BHS Corrugated, the tradition-steeped company that emerged from the early modern ironworks, is well-known for promoting innovation and shaping industry standards: for years, it has been cooperating with researchers, universities and colleges and has successfully tackled digital change together with digital agencies. The success story we are presenting you today gives you a good idea of how this has been achieved. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Hexagon – From MVP to International B2B Online Shop [Case Study] Posted on 24. March 202025. October 2021 | by Luise Beyer Download the Hexagon Case Study for free now! The ability to operate internationally and scale globally is a high priority for many business models in B2B. However, meeting these requirements online often poses a major challenge: each country has different expectations with regard to the structure, design and functions of an online shop and communication takes place in different languages and time zones. The minimum viable product (MVP) approach can therefore be worthwhile, particularly for complex products: first of all, mandatory core functions are identified to cover the basic requirements of the customer. However, an MVP is always only the first step, the basis for a well thought-out further development of the solution. The functional scope is then gradually expanded – and customer feedback can be incorporated directly. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories B2B Design & Usability E-Commerce Platform Integration
»Online Shop Only« in B2B – How MEVACO Succeeds in Translating Customer Focus from Analogue to Digital with Salesforce Service Cloud [Case Study] Posted on 3. December 20199. December 2021 | by Franzi Kunz Download the case study for free now! CRM kills Salespeople. As if. The success story of MEVACO shows that it should rather be called CRM supports Salespeople. Why? Because the suitable system and its networking ensure ideal processes. This, in turn, provides the basis for the measure of all things in terms of designing digital customer relationships: added values. In the »As-A-Service-Age« and in B2B anyway, it is obvious to do everything to convince with first-class service. With the introduction of Salesforce Service Cloud, MEVACO GmbH managed to do exactly this because it allowed the company to have a sales department which – thanks to automation, system networking and pioneering technologies – not only meets customer demands in a personalised, but also efficient way. Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories CRM, Sales & Service Digital Consulting E-Commerce Industries Industry Platform Integration Publications
Amazon Launches Its Own Brand for B2B Customers [5 Reading Tips] Posted on 12. August 20199. December 2021 | by Sara Herrera Source: unsplash Amazon wants to be more than the preferred middleman and is continuing to expand its dominance in online retail. A favourable position in the search results and the large amount of information about consumer behaviour, high-performance categories and products enable the tech giant to open up new opportunities on its own. So Amazon has recently added another private label to its portfolio. According to TJI Research, Amazon already has 141 brands of its own but the most famous is AmazonBasics. And now the online giant from Seattle is launching a new private label aimed at business customers: AmazonCommercial. Has Amazon’s strategy changed with this step? What’s this new brand all about? Should retailers, manufacturers, and brands worry about this trend, or is this going to open up new opportunities? This is what our article is focusing on. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Digital Consulting E-Commerce Reading Tips of the Week Retail
B2B influencer marketing: How manufacturers inspire retailers and service providers [5 reading tips] Posted on 29. July 20199. December 2021 | by Sara Herrera Source: Pexels Influencers aren’t always pets. Or models. Even disheveled craftsmen in guild clothing or corporate bosses with critical opinions can have a great effect as brand ambassadors as long as their appearance on Facebook, Instagram or Youtube is embedded in a clever B2B marketing strategy. B2B (business-to-business) is a huge area because it’s about nothing less than that manufacturers aren’t selling a product directly to an end customer, but first to a retailer or service provider who then processes it or markets it. How can successful B2B Influencer Marketing look? Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Digital Consulting Industries Reading Tips of the Week
B2B e-commerce: Growth requires the right mindset [5 reading tips] Posted on 22. July 201931. August 2021 | by Sara Herrera Source: pexels How has B2B digitally matured? Are the days when digitising a business was understood as an online copy of the physical business or product catalogue now behind the industry? After all, to be successful in online reatil over the long term and to stand out from the competition requires far more than just a good shop system. The growth potential for the B2B sector is undoubtedly enormous, but the same is true for its challenges. This is also confirmed by current studies »B2B E-Commerce Sector Report« by IFH Köln and »B2B E-Commerce Economic Index« by ECC Köln and Intellishop. The results paint a complicated picture. Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories B2B Digital Consulting E-Commerce Industries Platform Integration Reading Tips of the Week
