How virtual assistants can simplify our work life [5 reading tips] Posted on 29. October 201826. October 2018 | by Franzi Kunz Source: pixabay Do I need an umbrella this morning? Add buttermilk to my shopping list. Play the latest episode of House of Cards in the living room. In millions of households, these questions and requests are already a regular thing in everyday life and are answered or completed (more or less) reliably by virtual assistants immediately. But how is it in offices? Are we ready to stop using our hands and let our voices work for us? Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
20 years of Google: SEO forever and ever? Posted on 24. August 201821. January 2022 | by Christian Otto Grötsch Source: pixabay At the beginning of the 2000s, tens of billions of websites were already indexed by the Google search engine. What sounds good to curious users at first glance was like finding a needle in a haystack when looking for a particular site. Larry Page and Sergey Brin were therefore not the first search engine operators who came up with the idea that they’d have to »rate« websites according to their content. With innumerable evaluation factors – some secret, some public – Google managed to take on an undisputed pioneering role. This article in the “20 Years of Google” series is therefore concerned with the way we find the right website today, the consequences of writing on websites, and the SEO optimisation of today will still exist in the future. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Visual recognition – Our world from AI’s point of view Posted on 18. July 201816. July 2018 | by Franzi Kunz Source: pexels We develop our vision in the womb. However, after we see daylight, we can only partially perceive our environment. Recognising shades of colour, focussing on objects, and depth perception are a big challenge for small people, as babies are physiologically premature at birth compared to all other mammals. But after about eight months we’ve done it: Our eyesight now resembles that of an adult. In the labs of the future, the development of the vision of an AI has been going on for quite some time. Current systems are already achieving remarkable results. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
From the royal navy to Ikea – Augmented reality’s wide range Posted on 12. July 201811. July 2018 | by Franzi Kunz Augmented reality can do more than hide a Pokémon. It enables users to see exciting things that don’t actually exist. A computer-aided expansion of reality will affect our daily lives more and more (and!) make them even easier. Already one or two pioneering companies are relying on AR and are developing exciting products for everyday use cases. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability
Digital twin: Virtual industrial facilities as a superlative for the optimisation of marketing, distribution, and services Posted on 28. June 201827. June 2018 | by Franzi Kunz Source: pixabay The digital transformation constantly enriches us with new buzzwords and challenges. Internet of things, okay. Digital twin, wait, what? What’s behind future concepts? Are they really as revolutionary as they seem? Digital twin means much more than the mere virtual representation of a physical product. With the help of the digital twin, not only the physical elements but also the dynamics and processes behind them can be virtually mirrored. The benefits of this virtual representative cast a promising light on the horizon of new work. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Artificial Intelligence: Why understanding is a must [5 reading tips] Posted on 4. June 201831. May 2018 | by Sara Herrera Quelle: pexels.com Algorithms are determining our everyday lives and are appearing in more and more areas. They are at the heart of any artificial intelligence that businesses are increasingly benefiting from, to offer personalised and satisfying shopping experiences. However, according to a survey for the Bertelsmann Stiftung, more than half of Germans have little knowledge of this mathematical formula or its fields of application and are therefore afraid of it. That is worrying, to say the least. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
AI taking over selection and placement of online advertising [5 reading tips] Posted on 12. March 201814. March 2018 | by Sara Herrera Source: pexels.com The power of artificial intelligence is raising expectations within retail. Consumers, retailers, and manufacturers rely on their advantages, namely cost reduction, productivity increase and process optimisation. And more and more departments are using intelligent software to increase their performance. AI applications are not just found in factories or warehouses. Online marketing and advertising activities can also be intelligently automated. Google recently launched the AdSense Auto Ads, a machine learning system for advertisers. This system not only determines the types of ads that each audience sees, but also how those ads are placed. In this way, Google wants to enablemarketers with its intelligent software, even without a lot of time and resources to reach the widest possible audience. The widespread use of auto ads could make them one of the most powerful AI developments available. Nevertheless, questions arise: What changes are there and what are the effects of their use? Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Big data and AI – Where is the digital highway taking us? Posted on 7. March 20187. March 2018 | by Sara Herrera Photo by Joey Kyber on Unsplash Big data and artificial intelligence are constantly discussed and were at the focus of Bitkom’s Big-Data.AI Summit. From February 28th to March 1st the town Hanau, Germany, was full of excitement as over 1,000 attendees came to learn about how the context of these two topics fit into not only their own work, but also how the market has changed or will change. Today, we’re putting aside buzzwords and diving into the real meaning of these emerging technologies. What should retailers and manufacturers be paying attention to turn piles of information into substantial value? Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
AI and automation: Where does the future of the workplace lie? [5 Reading Tips] Posted on 26. February 20185. March 2018 | by Sara Herrera Photo by Samuel Zeller on Unsplash The dream of creating equal or even higher intelligence than humanity is a recurrent theme in books and films. Recently, however, it looks as though this moment will come closer and closer through “Sacred” automation. The buzz everyone’s talking about: AI, algorithms, machine learning. More and more intelligent software is taking care of that. This gives rise to great concern: Will AI take our jobs away? But I keep asking myself: Is this fear justified? What is the status quo and what should retailers and manufacturers pay attention to? Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
»Using trends – spotting them and acting on them – can be a simple and powerful way for businesses to use change to their advantage« – Handelskraft Speaker David Mattin in Interview Posted on 1. February 20181. February 2018 | by Sara Herrera David Mattin (Graphic: dotSource) At the Handelskraft Conference on the 20th of February 2018 so many new paths to successful retail will be discussed. With trends, best practices, and new impulses, we want to talk about real business and tell real stories about the digital reality and its challenges. This reality is deeply influenced by the change and the increasing automation and digitising of all processes and relationships in everyday life. As a result, communication between consumers and brands will continue to evolve, increasing customer demands and expectations. In fact, David Mattin (TrendWatching) will tell us in his session at Handelskraft Conference 2018 «Digital Innovation for Humans – Four Digital-Fueled Consumer Trends for 2018 and Beyond» how crucial AI will be in a connected world and how to cope with the flood of new innovations and mega-trends we can all use on a daily basis, use them to strengthen our own company. But even this new status quo has effects that companies should not ignore. In an interview with Handelskraft, David Mattin explains which consumer trend will be particularly influential in 2018 and why retailers should keep an eye on them. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories Interviews
