»The real role of the CMS is to integrate well with AI systems and services, rather than to provide them itself.« Interview with Handelskraft speaker, Christopher Zimmermann Posted on 15. March 201913. December 2021 | by Sara Herrera Source: dotSource Content is no longer just produced and published in one place. Information and data are processed by various devices and distributed over several channels. The classic content management system, therefore, reaches its limits, as it’s not designed to provide data outside of its own template engine. Headless is the answer to this new scenario and more and more companies are betting on its many benefits. It can be very well combined with other emerging modern approaches, such as a microservices architecture, a progressive web app, and a cloud strategy. On 28 March, 2019, Christopher Zimmermann, Product Manager of Magnolia, will be giving answers to all questions about Headless CMS at the Handelskraft Conference, even those you wouldn’t even dare to ask. He gives us his first round of insights in the Handelskraft interview. Continue (13 vote(s), average: 5.00 out of 5)Loading... Categories Digital Consulting E-Commerce Interviews
MWC19 – What trends are shaping the digital future? [5 Reading Tips] Posted on 11. March 201913. December 2021 | by Sara Herrera Source: pixabay MWC 2019 in Barcelona has long been more than just a show for the communications industry. It’s one of the world’s largest storefronts of the latest trends and innovations, as well as all kinds of technological solutions and services for mobile users (private as well as business). This year at MWC19, “Intelligent Connectivity” was the motto. The emphasis was on an interface between “hyper-connectivity” enabled by 5G and the Internet of Things (IoT), and “intelligence” through Artificial Intelligence (AI) and Big Data. In addition to the core elements of intelligent connectivity, MWC19 is dedicated to content, digital trust, digital wellness, and the future. With that in mind, John Hoffman, CEO at GSMA, said: The combination of superfast 5G networks, the Internet of Things, and Artificial Intelligence will drive innovation that’ll affect almost every aspect of our lives, from highly efficient transportation systems to intelligent farming and cloud gaming Looking back on the most interesting and hotly discussed aspects out of Barcelona, today we’d like to address, amongst others, the following questions: What’ll the future look like? And how are these technological advances (already) translated into practice? Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories B2C E-Commerce Reading Tips of the Week
Make better decisions with AI [5 reading tips] Posted on 25. February 201913. December 2021 | by Sara Herrera Source: pixabay Today, the mass of available data, studies, and news is so vast that it’s becoming increasingly difficult to oversee, manage, and sort out. As early as 1970, American sociologist and futurologist Alvin Toffler coined the term “information overload” in his book Future Shock. Even then, he explained the consequences of the overwhelming flood of information for people. The growing amount of published information and available channels of communication trigger the feeling that one has done too little, no matter how hard it is. Staying informed and making well-informed decisions is the ultimate challenge in the digital age for businesses and citizens alike. Artificial intelligence can provide valuable help to bring light into the dark tunnel of information. This has long been recognised by all major software companies. For example, IBM is paving the way for this with Project Debater. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Handelskraft Conference 2019 – Even more speakers, news, and specials Posted on 13. February 201913. December 2021 | by Franzi Kunz Source: dotSource The 2019 Handelskraft Conference is getting closer and closer. And preparations continue to run at full speed. We introduced the first speakers and sessions. NO Today, we’ll introduce you to those who share their knowledge and best practical insights at the Digital Experience Base on 28 March 2019 at the Klassikstadt in Frankfurt am Main. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories CRM, Sales & Service E-Commerce
Digitisation and education— Personalisation as a recipe for success Posted on 30. January 201913. December 2021 | by Franzi Kunz Source: pixabay Banning cell phones in class or embrace a digital classroom? Hardly any topic is as controversial as digitisation and school. And of course the craziness surrounding around the “digital pact” shows that. 5 billion euros over five years, earmarked for this purpose, will be far from enough for all schools and teachers to finally get fit for digital transformation throughout Germany! But wrong invoices are far from the only problem we face is the (digital) future of our educational institutions. But before it gets too political, let’s try today to translate a very specific recipe for success that we know from digital business into a vision of the future, »Better Schools Through Digitisation«: Personalisation. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C CRM, Sales & Service E-Commerce PIM/MDM/DAM
What do technology and hardware do for a better customer experience in 2019? [5 Reading Tips] Posted on 28. January 201913. December 2021 | by Sara Herrera Source: pixabay It’s incredibly exciting how rapidly technology is evolving to deliver better and simpler customer experiences. In this regard, the latest ideas were presented at the »Consumer Electronics Show«, commonly known as CES in Las Vegas. Instead of mere prototypes, innovations presented there this year offer concrete, usable applications in many areas and pave the way to a future in which machines get to know our personal preferences in order to better adapt each experience to our needs. But of course not at any price. Continue (8 vote(s), average: 4.38 out of 5)Loading... Categories Agriculture E-Commerce Industries Reading Tips of the Week
»Made in Europe« – The label for the future Posted on 24. January 201913. December 2021 | by Franzi Kunz Source: pixabay »Made in Germany« doesn’t have the ring it used to a few years back. Manipulated cars, strange data protection laws, and a lack of innovation in federal departments and companies brought the German IT industry behind. But the perceived superiority of China and America is not inviolable. Together with Europe, we’ve got to rely on our strengths and make the »Made in Europe« label attractive. And above all that requires one thing: new confidence. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability E-Commerce
Gartner: The most important strategic tech trends for 2019 Posted on 16. January 201913. December 2021 | by Sara Herrera Source: Gartner A new year is a chance to conquer new horizons, tackle new business ideas and implement them, and advance innovations. To fulfill these intentions, it’s imperative to know the latest advances and master the technologies behind them. For this reason, we ‘ve already published a series of articles on Handelskraft. Here we give you a complete overview of the most important trends for 2019: AI, marketing, commerce, SEO and social media, and digital platforms. Technology determines all areas of a digital economy and society, including trends. That’s why we’re highlighting Gartner’s strategic tech trends for 2019. The companies that succeed in bringing these into their business processes will be at the top and stand out from the competition. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Social Commerce Trends for 2019 – Content, Content, Content! Posted on 11. January 201913. December 2021 | by Franzi Kunz Source: pexels Being successful without maintaining a social media presence? Unlikely! Companies benefit from the enormous reach and a »personal« relationship with their customers. And networks? They’re making billions thanks to the social media presence of other companies. Now it’s also the case with customer relationships that they’ll evolve with years to come and become even more intimate. Platforms want this anyway: They’re integrating more and more features so that companies can build relationships with their customers and grow social media marketing budgets year over year. In 2019 social commerce will increase e-commerce sales, and also affect omnichannel retail. Which social commerce trends shouldn’t be missed in 2019? We’ll tell you. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability Digital Marketing E-Commerce
Robot colleagues – Using the cloud for real intelligence? [5 reading tips] Posted on 10. December 20185. December 2018 | by Sara Herrera Source: Photo by Franck V. on Unsplash With all the attention on Cyber-Monday-Week and its excellent results, other relevant news from Amazon has gone almost unnoticed. Two weeks ago, re:Invent Campus took place in Las Vegas, one of the world’s largest cloud computing events. Amazon’s cloud service platform AWS made remarkable business announcements there. In addition to machine learning, big data, blockchain and databases, AWS was also looking for new cloud services in funky areas like cosmos and robotics. The latter goes far beyond the debate of humanoid companions in everyday life and business. How widespread are robots currently and what are Amazon’s plans to promote their use and development? Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
