Selecting Content Management Systems – CMS Providers and Technologies Compared [Updated White Paper]

Today, we take notice of companies and brands primarily through their digital content. That’s why texts, images and videos have long been essential in addressing customers. Content created for this purpose must be delivered to the target audience in an appealing form – across all relevant touchpoints.

This is done by a modern content management system (CMS). In our updated »Selecting Content Management Systems« white paper, we compare the most important providers in detail and show you how to find the CMS that suits you and your business goals.

Content Management Systems for Modern Content Marketing

Those who want to set themselves apart from the competition with their products and brand identity in the digital age must provide their target audience with added value, i.e. something that goes beyond the company’s product or service portfolio and arouses interest, raises curiosity or simply offers entertainment.

High-quality content is exactly the right starting point to stand out, helping companies turn interested people into customers.

To ensure that content is properly targeted, a CMS provides support in creating, managing and distributing it across various touchpoints – be it via desktop, mobile or Internet of Things (IoT) devices.

That’s why a CMS is fundamental to any content strategy these days – in both B2B and B2C. After all, it’s not just specific products that B2B users are looking for online, but also content that offers advice and inspiration.

Content Management Systems: Types and Trends

Different CMS types haven proven successful in meeting the varied requirements of content teams. A headless CMS, for example, enables flexible content delivery through interfaces (APIs). This gives your content creators more options for distributing centrally managed content to various channels, e.g. to mobile apps.

In our updated white paper, we show you exactly how this works and identify other approaches that are currently popular. Furthermore, we examine CMS providers with regard to their special features and evaluate them using the dotSource CMS vendor matrix.

However, the focus is not only on CMS solutions – we also take a closer look at market trends related to these tools. Here’s one of them: customers nowadays expect a seamless digital customer journey across all touchpoints and devices. To achieve this, it’s not enough to have a well-designed website or a clearly structured online shop: companies must offer their target audience a genuine digital experience platform (DXP) that makes it possible for different systems to work together smoothly – from e-commerce software and customer relationship management (CRM) solutions to product information management (PIM) tools. A CMS is particularly important in this constellation of digital technologies. Content isn’t everything, but without it, everything is nothing.

Selecting Content Management Systems: Download the White Paper for Free Now!

In our updated »Selecting Content Management Systems« white paper, we show you how to provide your target audience with relevant and inspiring content at all times and compare the leading CMS providers for the DACH region (Germany, Austria and Switzerland). Find out