PayPal Checkout: How the New Solution Leads to More Sales [5 Reading Tips]

PayPal Checkout Reading Tips — Source: Unsplash/Marques Thomas

With more than 425 million customers in over 200 markets worldwide, PayPal is one of the big players in the digital payment sector and inspires e-commerce shoppers across all industries with its commerce solution »PayPal PLUS«.

In Germany alone, the payment service provider has won over around 29 million potential customers. dotSource also implemented the platform in projects for clients such as BADER, MUSIC STORE, EMP, BayWa and CLICKPOOL | Dildoking. However, ongoing development is also important for PayPal to ensure the company’s success. That is why the payment service provider is taking the next step with its »Checkout« solution.

PayPal Checkout for Increased Security and Customer Satisfaction

With the switch to the new comprehensive solution PayPal Checkout, the payment service provider is clearly giving the competition, such as Klarna, a run for their money. This is because »Checkout« has numerous advantages for small and medium-sized companies: Among other things, it is now possible to reach customers without a PayPal account. The solution can easily be set up via the current shop system provider or manually with a few integration steps. However, the future-proof solution can also be integrated without a shop system. In addition, merchants can benefit from

modern vendor protection and fraud protection systems
common national payment methods
more than ten local payment methods for optimised international sales

This way, vendors can also offer international customers an ideal shopping experience. The increased security standards provide additional protection for merchants and boost customer satisfaction, as Jörg Kablitz, Managing Director at PayPal Germany, Austria & Switzerland, confirms:

» We have greatly expanded our range of products and services in recent years. PayPal has become a comprehensive partner for small and medium-sized merchants. We offer them a wide array of solutions from one source that go far beyond payment services and support merchants across all sales channels. PayPal Checkout is another step in this development. Merchants can integrate PayPal Checkout with reasonable effort – and generate high profits as a result. With just one integration, they can optimise their business and increase their sales opportunities. «

PayPal Checkout Increases Flexibility and Sales

E-commerce is booming and the »Pay Later« option offered by Klarna and BillPay, for example, which merchants can already place on their product pages, is enjoying great popularity. Around 33 per cent of Germans used this payment method last year.

For this reason, PayPal is now also integrating payment by instalments and »Pay in 30 Days« in cooperation with the payment service provider Ratepay. Moreover, vendors can offer their customers zero per cent financing and payment by card, direct debit or purchase on account.

In addition, shops that integrate the new solution can benefit from dynamic banners and the »Pay Later« button, which draw shoppers’ attention to more payment flexibility early on in the purchasing process.

All of this makes online shops much more attractive for customers, reduces the bounce rate in the checkout area and, last but not least, leads to more sales.