Making Hybrid Events Visible: How Messe Erfurt GmbH Increased Its Visibility with the Digital Marketing Audit »dotCheck« – Even Without Face-to-Face Events [Success Story] Posted on 9. March 20229. March 2022 | by Christian Otto Grötsch Download the Messe Erfurt Success Story for free now! Concerts, sports events, conferences, trade fairs – sounds like dreams of the past? One thing is clear: there is hardly any industry that has been hit as hard by the COVID-19 pandemic as the events industry. However, real business players are always looking for innovative solutions that are also future-proof – for example through hybrid events. Thanks to the dotSource digital marketing team, Messe Erfurt GmbH was able to successfully implement this strategy. Continue (7 vote(s), average: 4.43 out of 5)Loading... Categories B2B Data-Driven Business Digital Marketing E-Commerce Publications Trade Fairs
Incubators: How Companies Benefit from Innovations of Young Start-Ups [5 Reading Tips] Posted on 7. March 20227. March 2022 | by Birthe Struffmann Source: Unsplash/Tim Mossholder Developing innovative ideas requires time, flexibility and space for creativity. However, there is usually too little of all this in everyday working life. Nevertheless, progressive ideas are necessary for companies to move forward in times of digital transformation. According to the Fraunhofer Society, around 70 per cent of all companies listed on the DAX operate separate innovation units to further develop their business model outside their core business. As incubators, large companies support young start-ups in implementing cutting-edge concepts and in turn benefit from the development of innovative products and services for their target audience as well as the creation of completely new business models. Continue (8 vote(s), average: 4.50 out of 5)Loading... Categories B2B B2C Reading Tips of the Week
Cloud Services: Agile Digital Solutions for Agile Companies [Best Practice] Posted on 2. March 20222. March 2022 | by Franzi Kunz Download the new »Cloud Services Best Practices« publication for free now! Whether it is our client myAGRAR relying on Microsoft Azure as a cloud service provider for its B2B and B2C multi-client platform, the long-established company TROX from the Lower Rhine region moving towards an agile future with Amazon Web Services or BayWa AG placing its trust in Germany’s leading multi-cloud data service provider plusserver – in our new »Best Practices« publication, we show you that the right cloud services strategy is the basis for a company’s digital success. Companies such as Mövenpick Wein Schweiz AG and PRECITOOL, a joint venture of various European companies in the field of tool logistics, also benefit from a service portfolio that ranges from initial consulting to 24/7 support. Find out in this concise article how modern cloud services consulting helps to evaluate existing IT architectures and supports companies in developing an innovative data strategy exactly data is migrated to the cloud modern DevOps strategies have a positive impact on corporate culture monitoring, deployment, test cycles as well as backup automation and continuous improvement should be put into practice nowadays Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories B2B Data-Driven Business E-Commerce Publications
Cloud Services: Reducing Costs and Increasing Flexibility with the Right Strategy [5 Reading Tips] Posted on 28. February 202228. February 2022 | by Birthe Struffmann Source: Pexels/Aleksandar Pasaric Switching to the cloud makes sense for many reasons: Data loss is minimised, the security of your data is increased and resources are saved. This in turn benefits not only your company, but also the environment. The benefits speak for themselves. No matter what industry you are in and no matter how big your company is – with the right cloud services strategy, you can become an agility champion. Our clients BayWa, TROX, myAGRAR, Mövenpick Wein and PRECITOOL show how it is done. Continue (7 vote(s), average: 4.43 out of 5)Loading... Categories B2B Data-Driven Business E-Commerce
»Artificial Intelligence« – 25 Use Cases to Succeed with AI [New White Paper] Posted on 23. February 202223. February 2022 | by Franzi Kunz Download the »Artificial Intelligence« white paper for free now! Research on this topic was conducted decades ago, but it is only today that everyone is talking about it: artificial intelligence (AI). But what is AI – and what is it not? » Artificial intelligence seeks to make computers do the sorts of things minds can do. « Margaret Ann Boden This definition of AI by the famous neuroscientist, who has been conducting research in Oxford since the 1970s, is taken from her book »Artificial Intelligence: A Very Short Introduction« and sounds rather simple. However, it basically hits the nail on the head: AI is a collective term for the wide field that seeks to enable machines to achieve human intelligence levels. This requires targeted training. In our new white paper, we show you how diverse AI projects are. After all, information processing and decision-making processes of living beings are extremely complex. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C CRM, Sales & Service Data-Driven Business Design & Usability Digital Marketing E-Commerce Industries Platform Integration Publications
Total Experience as a Driver of Efficiency and Customer Loyalty [5 Reading Tips] Posted on 21. February 202221. February 2022 | by Birthe Struffmann Source: Unsplash/Blake Wisz With the increase in digital communication, whether within companies or externally with partners and customers, the number of interfaces of technical systems that are supposed to support the communication process is also increasing. Whether it is shared access to documents and data or direct communication via various collaboration tools – in order to work together successfully as a team and to provide good customer service, the needs of all those involved in the process must be taken into account. This means that customer experience, multiexperience and employee experience merge into total experience (TX). Continue (8 vote(s), average: 4.50 out of 5)Loading... Categories B2B B2C CRM, Sales & Service E-Commerce Reading Tips of the Week
Corporate Podcasts: How Strong Brands Make Themselves Heard [5 Reading Tips] Posted on 14. February 202214. February 2022 | by Birthe Struffmann Source: Pexels/George Milton There are many ways to reach your target audience. Successful brands use cross-channel marketing to combine online, offline and multimedia customer experiences. Corporate podcasts are becoming increasingly popular as a way to engage potential customers on their journey and give them more context about products and services. However, this popular medium can only be successful if the concept is well thought out, including technical know-how and talented hosts. Continue (7 vote(s), average: 4.43 out of 5)Loading... Categories B2B B2C Reading Tips of the Week
UX Design in B2B with a Future: Leipziger Messe Relies on Living Style Guide to Optimise More Than Just Its Website [Success Story] Posted on 9. February 20229. February 2022 | by Franzi Kunz Download the Leipziger Messe Success Story for free now! Whether it is the »Touristik & Caravaning« fair for travel enthusiasts, the »modell-hobby-spiel« fair for children of all ages or the traditional book fair in spring: Leipziger Messe offers a wide variety of popular events. In order to make the website of Leipziger Messe even more visually appealing and modern, the dotSource user experience design team was brought on board. The highlight is that the elements of the new design can be used not only for the website of Leipziger Messe, but also for different events – in line with the respective corporate identity (CI). The result is an all-round consistent and user-friendly online presence. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories B2B Design & Usability Digital Consulting E-Commerce Trade Fairs
Making Decisions That Increase Your Success [5 Reading Tips] Posted on 7. February 20227. February 2022 | by Birthe Struffmann Source: Unsplash/Adeolu Eletu Purchase histories, website visits, sales figures: companies rarely lack data. But which data is really relevant when it comes to specific issues such as campaign optimisation, location planning or resource savings – and how can it be processed in a structured manner? Business intelligence solutions support your company in bringing together existing data, analysing it depending on the task at hand and presenting it clearly. This enables you to make decisions more quickly, easily and effectively and to optimise customer experiences as well as internal business processes. Continue (8 vote(s), average: 4.50 out of 5)Loading... Categories B2B B2C Data-Driven Business E-Commerce Reading Tips of the Week
Content Automation Boosts Sales Figures in E-Commerce [5 Reading Tips] Posted on 31. January 202231. January 2022 | by Birthe Struffmann Source: Pexels/cottonbro We already know that intelligent solutions continue to be on the rise. However, there is one trend we would like to take a closer look at: automated content creation using AI. In the future, it is to support copywriters in order to offer readers even better content and thus increase conversions. Continue (10 vote(s), average: 4.20 out of 5)Loading... Categories B2B B2C Data-Driven Business Digital Marketing E-Commerce Reading Tips of the Week Retail
