Targeting Without Cookies: How to Reach Your Target Audience at the Right Moment [5 Reading Tips] Posted on 18. July 202218. July 2022 | by Birthe Struffmann Source: Unsplash/CA Creative Once consumers have searched for a product online, it follows them on all devices and channels for the next few weeks. It is not uncommon for users to feel annoyed by this. Marketers who place ads on the right websites not only comply with the latest data protection regulations, but also reach potential customers in the right place. Contextual targeting is the name of the solution, which does not rely on the personal data of website visitors, but on the content of the accessed website. This method paves the way to the right target audience – completely without cookies. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Brand Experience Data-Driven Business Digital Marketing Reading Tips of the Week
PIM Systems: Why Well-Maintained Product Data Has Long Been a Must-Have [5 Reading Tips] Posted on 11. July 202211. July 2022 | by Birthe Struffmann Source: Pexels/Olya Kobruseva At the heart of every purchasing process is always a product or service. Nevertheless, additional services and communication through various channels have long been more than just a nice-to-have for customers. With increasing digitalisation and additional customer touchpoints, expectations regarding the presentation of products and services are rising as well. Up-to-date, comprehensive and engaging product information is simply part of this. Not only does the right product information management (PIM) system make it possible to individually distribute content for different channels, but it also facilitates the storage of data and thus reduces the administrative workload for all employees. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Brand Experience Design & Usability PIM/MDM/DAM Reading Tips of the Week
Marketing for FMCG: Why Digital Is the Fastest Way to Reach Your Target Audience [5 Reading Tips] Posted on 4. July 20224. July 2022 | by Birthe Struffmann Source: Pexels/Artem Beliaikin Every day, people consume fast-moving consumer goods (FMCG). These include food with a short shelf life, newspapers, hygiene products and detergents. In other words: the demand for FMCG is high – and the market is extremely competitive. There is hardly any other industry where brand preference plays such a big role. Once customers are satisfied with a product or brand, they also trust it in the long term. Established brands benefit from this. Newcomers, however, have a hard time. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories B2C CRM, Sales & Service Data-Driven Business Digital Marketing E-Commerce Marketing Automation Reading Tips of the Week Retail
German Packaging Act Pays off in the Long Term – For Companies and the Environment [5 Reading Tips] Posted on 27. June 202227. June 2022 | by Birthe Struffmann Source: Unsplash/Agenlaku Indonesia Yay, another change in the law! Who is supposed to navigate through the jungle of provisions, ordinances and exemptions? The Price Indication Ordinance is now followed by an amendment to the German Packaging Act (VerpackG2). This tightens the legal framework for packaging licencing in order to respond to the growth in e-commerce, to-go consumption and the associated increase in packaging consumption. The amendment will take effect on 1 July 2022 and regulate the take-back and recycling of packaging put into circulation by companies. This is intended to improve recycling rates and ensure an efficient circular economy. So far, so good. But which packaging is covered by this amendment and which companies must take action now? Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Consumer Goods E-Commerce Industry Media & Publishing Pharmacy & Healthcare Reading Tips of the Week Retail Wholesale
Last Mile: How to Process Customer Orders Faster with Micro-Fulfilment [5 Reading Tips] Posted on 20. June 202220. June 2022 | by Birthe Struffmann Source: Pexels/Tima Miroshnichenko Faster, more flexible, more individual. This is what customers expect when ordering online. Whether it is groceries, shoes or household goods: ideally, customers have ordered items delivered to their homes on the same day or can pick them up in store. For marketplace giants like Amazon, this goes without saying, but for retailers, it poses an enormous challenge. Thanks to micro-fulfilment, however, this challenge is no longer impossible to overcome. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories B2C Brand Experience Consumer Goods E-Commerce Reading Tips of the Week Retail
Flexible Working Models Ensure Equal Opportunities and Efficiency [5 Reading Tips] Posted on 13. June 202216. June 2022 | by Birthe Struffmann Source: Unsplash/Jason Goodman More and more companies are turning to collaborative working models – not only because they are increasingly becoming a decisive factor for people looking for a job, but also because companies can benefit from such models in many other ways. Leading companies such as OTTO, Google and edding show how it is done and have been able to increase the number of women holding executive positions, retain well-qualified employees and work more efficiently – especially through job sharing. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Brand Experience Reading Tips of the Week Remote Business
Subscription Models: How to Successfully Retain Customers and Boost Your Sales [5 Reading Tips] Posted on 30. May 202230. May 2022 | by Birthe Struffmann Source: Pexels/alleksana Digital champions focus on traditional virtues and keep a close eye on their further development. A diverse marketing mix, i.e. all measures designed to achieve marketing goals, is one of these virtues. Product policy in the marketing mix describes which products and services a company wants to offer and how they appear on the market. However, customers no longer just buy products. They buy experiences – and emotions. That is why it is companies’ business models that have changed rather than the products themselves. A prominent example of this is the subscription economy. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Brand Experience Cloud Services Digital Marketing E-Commerce Reading Tips of the Week
B2B Commerce with Adobe: How ATR Landhandel Set New Standards in the Agricultural Industry [Success Story] Posted on 25. May 202225. May 2022 | by Birthe Struffmann Download the new ATR Landhandel Success Story for free now! Agriculture – that sounds like a lot of hard work and getting up really early. However, it also sounds like a lot of fresh air and rich harvests. That is true, but the agricultural industry has long been shaped by digital technologies such as smart farming, milking robots and agricultural apps. As B2B customers, agricultural companies now expect wholesalers to provide digital solutions for the trade in animal feed, seeds and other materials. That is why ATR Landhandel GmbH geared up for the digital future of the agricultural industry with a new online shop and a modern multi-client platform. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories Agriculture B2B Content Management Data-Driven Business Platform Integration Publications
Ship from Store: From Delivery Innovation to Long-Term Competitive Advantage [5 Reading Tips] Posted on 23. May 202223. May 2022 | by Birthe Struffmann Source: Pexels/Kampus Production Three billion euros. Ingka Group, which operates the majority of IKEA stores, is set to invest this enormous sum of money to revamp its stores. In this context, ship from store is an important concept. Products ordered online are shipped to customers from one of the stores and not from a central warehouse. Faster and cheaper deliveries, lower emissions and higher customer satisfaction. Ship from store delivers. Literally. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Price Indication Ordinance: How to Strengthen Trust in Your Company with Price Transparency [5 Reading Tips] Posted on 16. May 202216. May 2022 | by Birthe Struffmann Source: Unsplash/Artem Beliaikin For more than 90 per cent of consumers, the transparency of a company contributes to their purchasing decision. This is because transparency creates trust and trust is the basis for successful customer relationships. Especially when it comes to pricing, customers are very sensitive and demand clear communication. From 28th May onwards, this will be ensured by the new Price Indication Ordinance (PAngV), which regulates information on price reductions and the labelling of base prices. These new rules affect both stationary retail and e-commerce. Prick up your ears! Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories B2C Brand Experience Design & Usability Digital Marketing E-Commerce Reading Tips of the Week
