Why is there a lot of traffic, but only a few conversions? Should the »Buy« button be white or turquoise? Should the download form be placed at the bottom or top of the page? Most marketers and graphic designers are probably familiar with these questions. It is always about optimising conversion rates. So why not carry out tests right away instead of overthinking for a long time?

One method to reliably evaluate what really offers users the best experience is A/B testing. In our new »A/B Testing – Methods and Tools for Performance and Usability Optimisation« white paper, we show you how it works, why it is an efficient and effective approach and which tools other companies use.