Twitter: What Changes for Companies after Elon Musk’s Delayed Takeover [Update] Posted on 7. November 202215. November 2022 | by Birthe Struffmann Source: Unsplash/Chris J. Davis Update 07/11: Elon Musk has backed down from his previous position and bought Twitter for 44 billion US dollars after all. One of Musk’s first acts after the takeover has been to delist Twitter, sacking the CEO and CFO, among others, and now acting as the platform’s boss himself. As part of a cost-saving programme, Musk is also cutting other jobs across the entire workforce. It is estimated that only half of the staff will return to their Twitter desks after last weekend. As a precaution, the social media company’s office premises remained closed on Friday. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Brand Experience Digital Marketing Reading Tips of the Week
Digital Consulting to Build Stronger Customer Loyalty: How Sparkasse Jena-Saale-Holzland Is Increasingly Attracting Relevant Target Groups [Success Story] Posted on 19. October 20222. November 2022 | by Franzi Kunz Download the new Sparkasse Jena-Saale-Holzland Success Story for free now! Digital transformation brings with it many changes and adjustments in all sectors of the economy – even in traditional ones such as the financial sector. As a result, financial institutions and banks must not only cope with internal structural changes, but also pay attention to market fluctuations and adapt to changing customer behaviour in order to remain competitive. Find out in our new success story how Sparkasse Jena-Saale-Holzland made it a business priority to understand its relevant target group and how dotSource helped the company do so. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories B2B Digital Consulting Publications
Automotive Online Shop Migration: SEAT Paves the Way for Multi-Client Platform Based on Adobe Commerce [Success Story] Posted on 5. October 20222. November 2022 | by Franzi Kunz Download the new SEAT Success Story for free now! Whether it is fashion, books, food or technology: online is the way to go – no doubt about it. Of course, automotive companies have also long recognised that their customers no longer (only) go to car dealerships to check out their new dream vehicle or, as die-hard fans, stock up on the matching merchandise of their favourite brand. In order to make its e-commerce presence more future-proof and to leave the coexistence of different B2B and B2C platforms behind, the renowned car manufacturer SEAT decided to migrate its online shop to Adobe Commerce. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Automotive B2B B2C E-Commerce PIM/MDM/DAM Publications
Hyper-Personalisation: How to Use AI to Effectively Implement Your Marketing Measures [5 Reading Tips] Posted on 26. September 202226. September 2022 | by Birthe Struffmann Source: Unsplash/Melanie Deziel Offering the right product at the right time – the art of marketing. However, the clustering of potential customers based on past search queries has reached its limits. No one wants to see ads about knitted socks for weeks just because they bought them online as a birthday present for grandma at some point in the past. The use of the buzzword »hyper-personalisation« is definitely justified here: artificial intelligence and real-time data analysis make it possible to address customers according to their needs and on an individual basis. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories B2B Data-Driven Business Marketing Automation Reading Tips of the Week
B2B Online Shop Migration: HDM Continues to Drive Internationalisation with Salesforce [Success Story] Posted on 21. September 20222. November 2022 | by Franzi Kunz Download the new HDM Success Story for free now! As the printing industry’s technology leader, Heidelberger Druckmaschinen AG (HDM) operates 36 international online shops in 22 different languages. Serving a global market in such an innovative industry requires the best possible software set-up. The previously used shop system from Magento was geared more towards B2C business. For this reason, HDM decided to gradually migrate to Salesforce’s commerce solution in a well-planned manner. Of course, the shop software had to meet high standards in terms of internationalisation. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce Media & Publishing Publications
Implementing a User-Centred Digital Strategy: How to Provide Your Target Audience with Personalised Customer Experiences [5 Reading Tips] Posted on 19. September 202219. September 2022 | by Birthe Struffmann Source: Pexels/ThisIsEngineering In order for companies to survive in the digital age, they must quickly and effectively respond to changes. This requires expertise that goes beyond the use of modern technologies. A driver of long-term success in digital business is a user-centred digital strategy that is implemented both internally and externally. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Digital Consulting Reading Tips of the Week
Integration of Software Solutions – Providers and Systems Compared [New White Paper] Posted on 14. September 20222. November 2022 | by Christian Otto Grötsch Download the »Integration Solutions« white paper for free now! Many of the words we use to describe digital innovations are actually thousands of years old. Integration platforms, for example, are a current tech trend that is becoming more and more important. Integratio, however, is a Latin term. It means something like merger or unification. In the field of information technology, integration describes how many different systems can be connected with each other in such a way that seamless data exchange becomes possible. Systems exist in all companies, which means that there are not only an enormous number of them, but they have also grown heterogeneously over decades. After all, digitalisation itself is no longer just a trend, but omnipresent. How does modern integration work? What strategies, providers and solutions are there? Which ones are right for whom? Answers to these questions can be found in our new »Integration Solutions – Providers and Systems Compared« white paper. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Data-Driven Business Digital Consulting E-Commerce Industries Platform Integration Publications
Connecting Online and Offline Retail: How to Combine the Benefits of Both Channels [5 Reading Tips] Posted on 12. September 202213. September 2022 | by Birthe Struffmann Source: Pexels/Proxyclick Visitor Management System Customers are channel hoppers. This makes it all the more important for brands, retailers and manufacturers to act in an omnichannel way. Concepts such as local inventory ads and ship from store bring the benefits of online shopping to brick-and-mortar retail. Showrooming and window shopping 2.0 decouple brick-and-mortar retail from actual transactions. The digitalisation of the stationary point of sale on the one hand and the transfer of analogue virtues to online retail on the other hand are simply expected by customers these days. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce Reading Tips of the Week Retail
D2C Portal Increases FUJIFILM’s Sales [Success Story] Posted on 7. September 20222. November 2022 | by Franzi Kunz Download the new FUJIFILM Success Story for free now! The Japanese technology group FUJIFILM is one of the best-known premium suppliers of photographic equipment in the world. Such a standing goes hand in hand with high expectations – not only in terms of products, but also with regard to customer experience. For this reason, FUJIFILM decided to create a uniform D2C digital platform for customers throughout Europe by combining Adobe Commerce and Salesforce. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories B2C Consumer Goods CRM, Sales & Service E-Commerce Publications
Advising Customers in Online Shops: How to Generate More Sales with Digital Customer Service [5 Reading Tips] Posted on 5. September 202213. September 2022 | by Birthe Struffmann Source: Unsplash/LinkedIn Sales Solutions Online shopping and individual consulting are no longer mutually exclusive. Live chats, video consulting, guided selling and the like support customers in selecting the right products. This leads to shop visitors actually completing their purchases and fewer orders being returned. One in five online shoppers has already made use of digital customer service offerings. Consulting via phone or e-mail is still the most popular. Thanks to increasing digitalisation, however, there are also other methods such as chatbots, video consulting and guided selling that provide individual customer experiences, which are more familiar from brick-and-mortar retail, online as well. All it takes is a clear strategy that takes into account the product portfolio of the online shop and the requirements of the target audience. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce Reading Tips of the Week