IT strategy: The future is multi-cloud Posted on 8. March 201913. December 2021 | by Sara Herrera Source: pixabay Many companies’ IT infrastructures are undergoing an extensive transformation. Cloud computing is becoming increasingly important over traditional approaches. This was the conclusion of Bitkom and KPMG’s study “Cloud Monitor 2018”: Two out of three German companies already use cloud computing. But what trends dominate this exciting environment and what should retailers, manufacturers, and brands look for to choose the right cloud strategy? Today, we’ll provide a detailed overview of the status quo of cloud computing and show where the world’s largest cloud providers will be in 2019. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories Digital Consulting E-Commerce
Digital patient records – The Danish example Posted on 6. March 201913. December 2021 | by Franzi Kunz Source: pexels While in Germany we’re discussing paper organ donor cards, tormenting ourselves in crowded waiting rooms for hours to obtain a printed prescription, or looking in vain for our vaccination certificate, our neighbours in Denmark have been solving their health issues conveniently and successfully for many years in an app. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Interest for the Blockchain is increasing [5 Reading Tips] Posted on 4. March 201913. December 2021 | by Sara Herrera Source: pixabay Blockchain technology is becoming increasingly important. More and more financial services providers, businesses, and governments are interested in it, and some are even beginning to use this technology beyond Bitcoin. Even though the technology holds enormous potential and the number of blockchain startups in Germany (especially in Berlin) is booming, the German economy is still very reluctant to use the Blockchain. According to a survey by digital association Bitkom, 86 per cent of the surveyed companies said they hadn’t thought about useful applications in their own company. The Federal Cabinet of Germany would like to take decisive action on this issue and reverse this trend. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
»Thanks to automated processes, sales staff have more time for personal customer care.« – Handelskraft speaker Achim Ahrens Interview Posted on 1. March 201913. December 2021 | by Sara Herrera Source: dotSource Online shopping doesn’t end after a purchase. Many companies are now aware of this. But what does it take to be successful in the digital business in the long term? Whether B2C or B2B, it’s important to offer the customer added value beyond the product purchase. And how does that succeed? With all-round service. In the digital age, however, this is no longer exclusively in the hands of the sales department. So the challenge is to transfer the analogue customer relationships into digital. Important factor: Customer Relationship Management. But with the selection and introduction of a suitable CRM system it’s not done, because as well as the customers, a system wants to be understood and maintained. Frequently this means a restructuring (if not a complete reorganisation) of organisational and process structures. MEVACO also experienced this. On 28 March 2019, Achim Ahrens, e-commerce manager at MEVACO GmbH, will give practical insights into the technical and internal requirements at Handelskraft 2019, which will entail the implementation of a CRM system. In our interview with him, he discusses the topic with us before the conference! Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C CRM, Sales & Service E-Commerce Interviews
Real added value thanks to real-time personalisation [New study] Posted on 27. February 201913. December 2021 | by Franzi Kunz eTail – Driving Decisions with Real-Time Data »Time is money,« says Benjamin Franklin’s essay: »Advice to a Young Tradesman« published in 1748. And even over 270 years later, this famous quote hasn’t lost importance. On the contrary: More than ever before, the e-tailers – the “tradesmen” of today and tomorrow – need to make the most of their time, the time of their customers, and the signs of the times. Sounds philosophical, but leads to the central question of this fast-moving digital age: How do dealers manage to meet customer demands in light of the times? And the answer – always presents companies with complex challenges: Almost everything has to be REAL. Real-time personalised offers, real-time for real relationship management from person to person, real content, promoted by real users, and not least, a true brand image. However, this will only succeed if companies “look for innovative and new ways” and integrate them – with the customer at the centre of all efforts – into their business strategy. This is also shown by the study »eTail – Driving Decisions with Real-Time Data«, in which 100 e-commerce execs from Germany and Europe were asked at the end of 2018 about which challenges they currently face. Today, you’ll learn what the Worldwide Business Research Insights study in collaboration with dotSource, Looker Data Science Inc., and Algolia has revealed. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Digital Consulting Digital Marketing E-Commerce
Make better decisions with AI [5 reading tips] Posted on 25. February 201913. December 2021 | by Sara Herrera Source: pixabay Today, the mass of available data, studies, and news is so vast that it’s becoming increasingly difficult to oversee, manage, and sort out. As early as 1970, American sociologist and futurologist Alvin Toffler coined the term “information overload” in his book Future Shock. Even then, he explained the consequences of the overwhelming flood of information for people. The growing amount of published information and available channels of communication trigger the feeling that one has done too little, no matter how hard it is. Staying informed and making well-informed decisions is the ultimate challenge in the digital age for businesses and citizens alike. Artificial intelligence can provide valuable help to bring light into the dark tunnel of information. This has long been recognised by all major software companies. For example, IBM is paving the way for this with Project Debater. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
dotSource awarded »Agency of the Year« 2019 Posted on 22. February 201913. December 2021 | by Christian Otto Grötsch Source: dotSource GmbH Wow! On Tuesday we were awarded the 2019 E-commerce Germany Award in the »Best Agency« category. We can now call ourselves »Agency of the Year«. We’re so unbelievably excited that even some happy tears were shed and we couldn’t be prouder. Even if it seems trite and sounds like an award phrase, we owe this award to our satisfied clients, great partners, and last but not least 250 tirelessly digital employees. Being Agency of the Year is nothing short of an exorbitantly great community effort. Oh, yes! Continue (12 vote(s), average: 4.67 out of 5)Loading... Categories B2B B2C CRM, Sales & Service E-Commerce
From mobile commerce to science – What’ll PWAs conquer next? Posted on 21. February 201913. December 2021 | by Franzi Kunz Source: pixabay Anyone who wants to digitize today doesn’t need an app anymore. There’s long been a smarter solution to meet today’s user requirements: Progressive Web Apps. By combining the features of a mobile-optimised website with the usability of an app, they significantly enhance the user experience, not just from an end-user perspective, but also from a business perspective. Today we’ll show you the advantages of this new technology based on different use cases from the digital business, and also on a very special example from the successful cooperation of dotSource with science. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability Digital Marketing E-Commerce Industries Retail
B2C vs. B2B – online marketplaces put to the test [5 Reading Tips] Posted on 18. February 201913. December 2021 | by Sara Herrera Source: pixabay Whether online, marketplace, or social media – consumers have more and more opportunities to find and buy goods and services from around the world online. However, marketplaces attract the majority of consumers’ online attention. The user benefits are obvious: a varied selection, good and fast service, and the possibility to find desired products directly via the search function. In addition to the biggest players such as Amazon and eBay, there are now other marketplaces, with a strong focus on reduced prices quietly take a share of the market and secures customers. Is there a new niche about that? The status quo and beyond of B2C marketplaces are under scrutiny. New B2B developments in the context of the platform era also provide a new perspective on the offer of goods and services. That’s why today we’re taking a look at the role of marketplaces in both areas. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Digital Consulting E-Commerce Reading Tips of the Week
New white paper: »International E-Commerce. Market Entry and Opportunities for Retailers and Manufacturers« Posted on 15. February 201913. December 2021 | by Sara Herrera Source: dotSource Global e-commerce is not only establishing itself, but it’s also booming. Consumers are increasingly buying online and are increasingly attracted to foreign brands and retailers. Better deals and a wider choice of products are just a click away. Cross-border e-commerce is therefore currently a great opportunity for brands and retailers looking for growth. But how can companies ensure a successful entry into international retail? Our new white paper »International E-Commerce« has the answers. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
