Amazon Launches Its Own Brand for B2B Customers [5 Reading Tips] Posted on 12. August 20199. December 2021 | by Sara Herrera Source: unsplash Amazon wants to be more than the preferred middleman and is continuing to expand its dominance in online retail. A favourable position in the search results and the large amount of information about consumer behaviour, high-performance categories and products enable the tech giant to open up new opportunities on its own. So Amazon has recently added another private label to its portfolio. According to TJI Research, Amazon already has 141 brands of its own but the most famous is AmazonBasics. And now the online giant from Seattle is launching a new private label aimed at business customers: AmazonCommercial. Has Amazon’s strategy changed with this step? What’s this new brand all about? Should retailers, manufacturers, and brands worry about this trend, or is this going to open up new opportunities? This is what our article is focusing on. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Digital Consulting E-Commerce Reading Tips of the Week Retail
Conversion Optimisation: A Checklist for More Success [Part 4] Posted on 8. August 20199. December 2021 | by Franzi Kunz Source: pixabay We’ve all been there. Hungry and shopping without a grocery list… NOT a good idea. You bought things that weren’t just expensive, but also that you don’t end up using or eating because they’re not as good as you expected. Oh and that toilet paper you really needed? Forgot it. So you could say lists are important. They can help you improve performance and conversion rates on your own site! It doesn’t always require a big relaunch to make an impact. To know which parameters are important at all times, a checklist is helpful. And voilà. In the last part of our series, we focused on conversion rates and performance optimisation. Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories B2C CRM, Sales & Service Design & Usability Digital Consulting E-Commerce Industries PIM/MDM/DAM
The moon landing and digitisation: What the 50th anniversary means for digital business [5 reading tips] Posted on 5. August 20192. August 2019 | by Sara Herrera Source: Pixabay A few days ago we all looked into the sky. There was a partial lunar eclipse on 16 June, then a strawberry moon in July. The moon landing was just 50 years ago! That’s one small step for a man, one giant leap… Well you know the rest. Since then, the internet has been bubbling with moon content. We’re taking this as an opportunity to use the reading tips today to make content recs and, just this once, to refer to videos and podcasts. We also want to draw connections between space travel and digitisation. Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
B2B marketing: A little personality, please! Posted on 1. August 20199. December 2021 | by Franzi Kunz Source: pixabay What’s easy to do in B2C is hard to do in business-to-business. Excite users, create loyalty, and have them as returning shoppers. But why is that so tough? Quite simply, it’s because you can assume that people have a wall up when they come through the office entrance. With a view to creative marketing strategies and close customer relationships, this attitude is completely counterproductive. After all, even in B2B, decisions are made by people who don’t want to forget their gut feeling from 8 am to 5 pm, but want to be inspired by a similarly good experience as with private online shopping. B2C strategies and measures can also work with business customers. A perennial favourite among optimisation suggestions: personalisation. Haven’t tried it? You’re gonna. In the digital business, what employees have to do with personal consulting services in local commerce has to be tackled differently. Continue (11 vote(s), average: 4.64 out of 5)Loading... Categories B2B B2C Data-Driven Business Digital Marketing E-Commerce Industries Marketing Automation
B2B influencer marketing: How manufacturers inspire retailers and service providers [5 reading tips] Posted on 29. July 20199. December 2021 | by Sara Herrera Source: Pexels Influencers aren’t always pets. Or models. Even disheveled craftsmen in guild clothing or corporate bosses with critical opinions can have a great effect as brand ambassadors as long as their appearance on Facebook, Instagram or Youtube is embedded in a clever B2B marketing strategy. B2B (business-to-business) is a huge area because it’s about nothing less than that manufacturers aren’t selling a product directly to an end customer, but first to a retailer or service provider who then processes it or markets it. How can successful B2B Influencer Marketing look? Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Digital Consulting Industries Reading Tips of the Week
Conversion optimisation – Customer loyalty tips for improved user experience and more success in e-commerce [part 3] Posted on 25. July 20199. December 2021 | by Franzi Kunz Source: pixabay If you want to increase the conversion rate of your online shop, you have to invest in your customers to build trust. Gaining confidence leads to success on many levels. Above all, a renowned seal of quality should be mentioned, but also a high-quality design, transparency in data entry in the registration and checkout process, and not least positive feedback from previous customers, which is prominently staged, create trust. In the third part of this series you’ll learn how you can win over at first glance and thereby ensure long-term customer loyalty: »Conversion optimisation – Tips for better user experience and more success in e-commerce«. Continue (11 vote(s), average: 4.55 out of 5)Loading... Categories B2B B2C Design & Usability E-Commerce
B2B e-commerce: Growth requires the right mindset [5 reading tips] Posted on 22. July 201931. August 2021 | by Sara Herrera Source: pexels How has B2B digitally matured? Are the days when digitising a business was understood as an online copy of the physical business or product catalogue now behind the industry? After all, to be successful in online reatil over the long term and to stand out from the competition requires far more than just a good shop system. The growth potential for the B2B sector is undoubtedly enormous, but the same is true for its challenges. This is also confirmed by current studies »B2B E-Commerce Sector Report« by IFH Köln and »B2B E-Commerce Economic Index« by ECC Köln and Intellishop. The results paint a complicated picture. Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories B2B Digital Consulting E-Commerce Industries Platform Integration Reading Tips of the Week
100 years of Bauhaus – What can digital businesses learn from the Master of Modern? Posted on 19. July 201931. August 2021 | by Franzi Kunz Source: Bauhaus-Archiv e.V. / Museum für Gestaltung, Berlin Walter Gropius is a German architect, designer, and founder of Bauhaus. This is what’s in every dictionary. But Gropius is more than a historical figure; he’s an icon, a brand, an influencer. His name is still synonymous with pioneering architecture and the best design. We’re taking the 100th anniversary of Bauhaus as an opportunity to ask an important question: What can digital businesses learn from Bauhaus and its masters of the time? Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories B2C Design & Usability Digital Consulting E-Commerce Industries Platform Integration
Digital Transformation: Challenges for Marketing, Sales, and IT [Updated White Paper] Posted on 17. July 201931. August 2021 | by Sara Herrera Source: dotSource 15 terabytes of mobile video traffic is generated and US$20,928 is sent over PayPal worldwide in 10 seconds. Our lives are rapidly being digitised. Cutting-edge technology (like smart thermostats, virtual assistants, and personalised services) are available to consumers. This results in new and increasing customer expectations that companies must meet in the context of digital transformation. The processes and roles in digital commerce should change to respond to these new circumstances. Not only is a new mentality needed, but new positions and methods as well. They need a great ability to change as well as agility and team spirit to achieve business success in the digital era. In our updated white paper »Digital Transformation Challenges for Marketing, Sales, and IT« we provide a comprehensive and pragmatic overview of the current state of digitisation. Then we show which success factors of digital transformation companies should use to win the digital race. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Digital Consulting E-Commerce Industries Publications
Configurable products and services as a competitive advantage in digital business [5 Reading Tips] Posted on 15. July 20199. December 2021 | by Sara Herrera Image by congerdesign from Pixabay Over the past few years, companies have steadily subjected themselves to digitalisation. Internal processes have been automated, collaboration tools have optimised workflows, and sales channels have been expanded by online shops and mobile apps. SEO, SEA, and social media have strengthened the brand image. Digitalisation has become something common, even standard, among many businesses. This also implies that being digital is no distinguishing feature any more. Inevitably, the question is: What comes next? Accenture CTIO Paul Daugherty refers to this scenario as the »post-digital world«: » A post-digital world doesn’t mean that digital is over. On the contrary, we’re posing a new question: as all organizations develop their digital competency, what will set YOU apart? « Customisation through configurators, but also by means of cutting-edge technology like AI, AR, or 3-D printing is gathering pace. Which companies manage to personalise their products and services, and which approaches are promising in this context? Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories B2B E-Commerce Industries Reading Tips of the Week
