Integration for a Pioneering Digital Experience – How MEVACO Harmonised Its System Landscape [Success Story]

Integration HK MEVACO Success Story
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It was not long ago that we published an article about our client MEVACO on Handelskraft. MEVACO is the leading supplier of expanded metals, perforated sheets as well as crimped and welded meshes in Europe. With its products, the southern German company provides inspiration for modern architecture – from the façades of large buildings in metropolises to the railings of staircases in small villages.

MEVACO is one of the digital pioneers in its industry: the company has a modern system landscape that has grown in recent years to include many groundbreaking technologies. As a result, the metal manufacturer is able to efficiently digitalise marketing, sales and service processes and process highly individual orders online.

But how can it be ensured that all these system landscape components work well together? Find out more about this trailblazing integration project in our new success story.

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(12 vote(s), average: 5.00 out of 5)
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Microsoft 365 Copilot: The New Tool for More Productivity and Efficiency in Your Daily Business

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Source: iStock/mihailomilovanovic

Digital transformation is not just changing the way we buy products or inform ourselves about important topics: it is changing the way we work. Fundamentally. We have already asked our teams how they have experienced their work being transformed by new tools such as ChatGPT. With Microsoft 365 Copilot, however, there is about to be a new tool on the market, one which could change the way we work even more fundamentally.

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(12 vote(s), average: 5.00 out of 5)
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B2B E-Commerce with Salesforce – How MEVACO Successfully Migrated Its Online Shop [Success Story]

B2B E-Commerce Salesforce MEVACO
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Modern architecture is characterised by exposed concrete and glass – and by metal. The components of translucent metal façades often come from MEVACO, one of the largest and most modern metal construction companies in Germany and Europe.

MEVACO has been processing orders online for several years now – with great success. The company was so successful that the existing capacities were no longer sufficient and a system migration had to be considered. Find out in our new success story which system MEVACO opted for and which challenges were overcome.

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(13 vote(s), average: 5.00 out of 5)
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Online Marketplaces for Companies – The Advantages of Having Your Own Strategy

Online Marketplaces Handelskraft
Source: Unsplash/Jezael Melgoza

Although consumers’ willingness to buy products directly from manufacturers continues to grow, brands should not take this as a sign to sit back and relax, but rather as an incentive to take measures in order to convince those who do most of their online shopping on mainstream marketplaces to make the switch as well.

Integrating marketplace features into your existing online shop can help you win more customers and increase your sales. It is time to evaluate what additional features you want to offer your customers and which provider is best suited to help you implement them. This Handelskraft article provides some initial food for thought.

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(12 vote(s), average: 5.00 out of 5)
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B2B Digitalisation: Cross-Industry Digital Insights for Business-to-Business Commerce [Best Practice]

B2B Digitalisation BP Handelskraft
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B2B digitalisation is becoming a matter of course because digital transformation is changing not only retail business but also business-to-business commerce. »Digital is the new normal« is also true in the B2B sector, where all connections between business customers and suppliers are mapped and analysed digitally. International industry leaders such as Heidelberger Druckmaschinen, KWS, MEVACO and Angst+Pfister are setting standards in terms of customer journey, product presentation and customer communication.

Find out in our new »Digitalisation in B2B Best Practices« publication how your company can become a pioneer shaping the digital B2B future.

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(11 vote(s), average: 5.00 out of 5)
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Lead Generation Through Marketing Automation: How Marketing Intelligence by Salesforce Can Help You Generate High-Quality Leads

Lead Generation Through Marketing Automation Handelskraft
Source: iStock/Tempura

A brand is only as strong as its marketing. That is a fact. And marketing is only as strong as its team. But what makes a strong marketing team? What qualities does a perfect marketer need? Creativity? Communication skills? Stylistic confidence? Research skills? Multimedia literacy? An understanding of channels? Of trends? Analytical skills? Tool expertise? Agility?

Any of these and preferably all of them together. Nothing is impossible, to quote one of the most famous marketing slogans.

By the way: according to the Global Marketing Report, creativity is the top skill! We will come back to that later.

So how can it be achieved? This strong marketing that makes brands successful? One answer is certain: by using digital solutions. And that is what we will focus on today: marketing automation in general and marketing intelligence by Salesforce in particular.

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(11 vote(s), average: 5.00 out of 5)
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Enabling Digital Accessibility – How to Make Your Website User-Friendly and Improve the User Experience for Everyone

Enabling Digital Accessibility
Source: Unsplash/Viktor Forgacs

Accessibility in all areas of day-to-day life is not only demanded by those affected by disability – it is increasingly becoming mandatory. It is also a topic that is more present than ever in the design and implementation of digital services. This is a long overdue development from which companies can benefit in two ways. In addition to helping people with disabilities, the accessible design of digital systems also has positive effects for all other users. The general usability – and thereby the user experience – is improved.

Find out in this article who will need to provide accessible websites in the future, what this means and what to look out for.

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(17 vote(s), average: 4.76 out of 5)
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B2B Online Shop for Standard Component Manufacturer: From Project Audit to SAP Commerce Platform for norelem [Success Story]

B2B Online Shop norelem Success Story
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Business customers value efficiency and well-established products. This means that reliability is a precious asset in B2B commerce. That is why it was essential for norelem Normelemente GmbH & Co. KG to turn the wide product range of its popular print catalogue THE BIG GREEN BOOK into a digital experience – with a modern and user-friendly online shop.

The leading manufacturer of standard parts and components for machine and plant construction opted for a project audit by dotSource and, delighted by the results, decided to entrust the digital agency with the further implementation of the ambitious SAP Commerce project and a design update.

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(12 vote(s), average: 5.00 out of 5)
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Metadata Management – 5 Important Criteria to Consider When Selecting Your System

Metadata Management Handelskraft
Source: Pixabay/theglassdesk

In digitalised companies, the volume of data is reaching new heights. The amount of data from systems such as ERP, CRM or PIM tools is growing rapidly. How do you keep track of all this data?

»Metadata management system« is the name of the tool that supports companies in this regard. The prefix »meta« already indicates that the switch to a higher, more abstract level provides a better overview.

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(10 vote(s), average: 5.00 out of 5)
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Google Optimize Is Shutting Down: These Are the Top 5 Alternative Tools

Google Optimize Is Shutting Down: These Are the Top 5 Alternative Tools
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A sad announcement for many companies: the free and widely popular tool Google Optimize as well as the paid extension Optimize 360 will be discontinued at the end of September this year.

In this Handelskraft article, you can find out which alternative tools there are to the Google product, what to look out for when making the switch and what other forms of A/B testing are possible apart from the tools for client-side A/B testing. Here are our top 5 alternatives in a nutshell.

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(12 vote(s), average: 5.00 out of 5)
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