Tech Trends 2020: Double Feature, Part II [5 Reading Tips] Posted on 20. January 202025. October 2021 | by Sara Herrera Photo by PIRO4D from Pixabay The first two weeks of the new year are over. Enough time to develop first business ideas, set the first goals for the year and have the most important digital trends on the radar. In digital business, everyone is aware of the fact that (tech) trends alone cannot create innovation. A clear symbiosis between humankind, space and technology is THE success strategy par excellence. In the first part of our double feature, we showed which strategic trends in 2020 have a clear human-centred focus according to Gartner. In this second part, we will focus on the trends that have a major influence on the spaces and environments where technology and humankind meet. However, it should be noted that these two types of trends should under no circumstances be considered separately. Each company has to find its perfect mix that suits the company best in order to keep growing. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Data-Driven Business E-Commerce Reading Tips of the Week
Tech Trends 2020: Double Feature, Part I [5 Reading Tips] Posted on 13. January 202025. October 2021 | by Sara Herrera Photo by PixxlTeufel from Pixabay A new year is always a chance to open up new horizons, implement new business ideas and develop innovations. In order to fulfil these resolutions, it is mandatory to identify the technologies that have development potential and to understand which effects they can have on the digital economy and society. For this reason, we have already published an entire series of articles on Handelskraft, in which we discuss key topics such as artificial intelligence, marketing, SEO, user experience, social media, customer relationships and product data. (Tech) trends alone do not create innovation. The symbiosis of humankind, space and technology is what makes a digital strategy successful. This is why we will present and explain in our Handelskraft double feature which strategic tech trends are the key to digital success in 2020 according to Gartner and how people can use these for their respective field of application. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories Data-Driven Business Design & Usability Digital Marketing E-Commerce Marketing Automation Reading Tips of the Week
Happy Birthday, dotSource! Smells Like Team Spirit Posted on 7. January 202025. October 2021 | by Franzi Kunz The dotSource Valley in Jena We delivered. We won prizes and awards. We celebrated. It can continue like this in the new year. And what better way to ring in a new year than with a big party? Celebrating yet again? For sure because it’s dotSource’s birthday. Hip hip hooray! We are 14 years old! Continue (9 vote(s), average: 4.56 out of 5)Loading... Categories E-Commerce
E-Sports as a Marketing Instrument for Companies in the Digital Age [5 Reading Tips] Posted on 6. January 202025. October 2021 | by Sara Herrera Source: 2019 All-Star Event – LoL Digitisation is not a megatrend anymore, it has become normality nowadays. It determines both our private and professional daily life. In particular how people spend their free time has changed enormously in the course of digital change in recent years. The best example is the way sport is done nowadays. Thanks to digitally connected devices, more and more people train more specifically and more consciously. This way, they can constantly check their vital signs and their fitness level. But not only that. The way in which classic sports are consumed has also changed significantly. Furthermore, the improvement of network connections as well as the increasing popularity of smartphones have contributed to completely new sports being created, for example League of Legends (LoL). The progress of technology has already turned well-known gaming competitions into huge global events and thus ultimately brought e-sports into our daily lives. The number of spectators in e-sports is rising. The corresponding turnover and the number of companies that make investments is increasing as well. The most recent example is Bayern Munich. Together with its partners Telekom, Allianz and Siemens, the tradition-steeped football club announced its participation in the eFootball.Pro league. So the question is: Why could e-sports as a marketing instrument be interesting for your company? Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Industries Reading Tips of the Week
Handelskraft Turns 13 – From E-Commerce to Digital Business Blog Posted on 3. January 202025. October 2021 | by Luise Beyer Source: iStock (edited: dotSource) After Christmas and New Year’s Eve, the New Year directly starts for us with two significant anniversaries. Not only dotSource will turn one year older in January (that’s a whole 14 years), but also our blog Handelskraft turns 13 years old today and is therefore a real »teenager« ? But how did everything actually start? Continue (8 vote(s), average: 4.50 out of 5)Loading... Categories E-Commerce
Online Shopping in the Alpine Republic – Where Do the Swiss Go Shopping? [5 Reading Tips] Posted on 30. December 20199. December 2021 | by Sara Herrera Source: pixabay E-commerce just keeps growing – not only in Germany: even in our neighbouring countries, the shopping mania via desktop and smartphones only knows one direction – upwards. A good reason to take a closer look at a neighbour who is particularly interesting for German retailers. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories B2C E-Commerce Industries Reading Tips of the Week
Merry X-mas-perience to You – Handelskraft Wishes You a Merry Christmas Posted on 23. December 20199. December 2021 | by Franzi Kunz Handelskraft and dotSource wish you a Merry Christmas! Experience here. Experience there. Barely any other word appears more often in our everyday work, in our research, in our Handelskraft articles and all the other publications. And that’s a good thing because in the end, we as private individuals also benefit from it if everyone involved in Digital Business always strives to provide a first-class experience. All the more when you quickly need to do your Christmas shopping before it is too late. The website has to perform, the shop has to work and same-day delivery has to be available. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories Digital Consulting E-Commerce
Experiential Marketing: Experience the Brand Up Close! [5 Reading Tips] Posted on 23. December 20199. December 2021 | by Sara Herrera Photo by Designecologist from Pexels Consumers still want to go shopping, see products with their own eyes, touch them and interact directly with brands. Offline is far from being dead, it is currently experiencing a boom instead – whether it is pop-up stores, events or eventful product demos. Digital brands are positioning themselves quite quickly and vehemently in the physical world in order to meet customer requirements. With such stationary concepts, the product itself has fallen behind. It is important that the customer feels comfortable, has good memories of his visit and ultimately passes these on through word-of-mouth or »social propaganda« so that brand fans become enthusiastic customers – and vice versa. For this reason, a type of marketing that promotes interaction between customer and brand in order to permanently strengthen customer relationships is becoming more and more important. We’re talking about experiential marketing! What is it all about and why is it so important for retailers, manufacturers and brands nowadays? Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories Digital Consulting Digital Marketing E-Commerce Reading Tips of the Week
Personalisation Above the Clouds: De Gruyter Takes Customer Experience to a New Level with Salesforce Multi-Cloud Posted on 17. December 20199. December 2021 | by Franzi Kunz The De Gruyter and dotSource project teams at the release party on the dotSource rooftop terrace in Jena It is no longer possible without personalisation! Many companies have understood by now that they have to offer their customers more than just a simple webshop with standard product images and clumsy descriptions which only makes reading easier for the search engine, but not for the customer. If orders are made more difficult because forms have not been set up correctly or if there is no way to contact the company in case of queries, it is unlikely that the customer will come back. So what has to be done to offer an all-round successful user experience? Personalisation must not only be a buzzword but must be lived. It is the foundation for the successful design of digital customer relationships. Today, we show you how this theory became business practice for our client De Gruyter. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C CRM, Sales & Service Design & Usability E-Commerce Industries
Black Friday – Service Beats Low Price [5 Reading Tips] Posted on 16. December 20199. December 2021 | by Sara Herrera Photo by Kaboompics from Pexels Two weeks after the spectacular Singles’ Day, it was time for the next online shopping mania: Black Friday and Cyber Monday – and they did not disappoint. Consumers and retailers enjoyed a week full of special offers and made millions of transactions. Similar to #Double11, this e-commerce mania far exceeded all forecasts. Black Friday and Cyber Monday which have their roots in the USA have already established themselves as the most relevant sales events of the year in Germany (and throughout Europe). Not only do they shape customer behaviour, they also revolutionise calendars as well as price and marketing strategies. Everybody wants to take part. But how should retailers, manufacturers and brands approach these huge sales events so that they constantly make a profit from them? Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
