WhatsApp Business: What Do the New Features Have to Offer? [5 Reading Tips] Posted on 27. July 202021. January 2022 | by Christian Otto Grötsch Source: MessengerPeople WhatsApp Business now has more than 50 million active users per month worldwide. The business version of the messaging service is used by more and more small companies to communicate with customers. But that’s not all! Recently, the Facebook subsidiary has also announced new features for WhatsApp Business. Is this the return of messenger marketing? Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download! Posted on 23. July 202025. October 2021 | by Franzi Kunz Download the Handelskraft Trend Book 2020 »Digital Intellect« for free now! Trends are no longer what they once were. There is no »For real?«, no wow effect, no shock. A solution, a service or a mindset does not necessarily have to be something completely new in order to have the potential to become a trend. Just take a look at long-time favourites: personalisation, big data (the buzzword of the year), TV relics such as live shopping or terms that have been around for a long time, for example international and cross-channel commerce. None of these things are inventions of the year 2020. Nevertheless, it is worth taking (at least) a second look to recognise new potential. Our brand new Handelskraft Trend Book 2020 »Digital Intellect«, which is now available for free download exclusively for retailers, manufacturers and publishers, shows just how worthwhile this is. Continue (9 vote(s), average: 4.56 out of 5)Loading... Categories Data-Driven Business Design & Usability Digital Marketing E-Commerce Publications
Facebook Shops – How Retailers Can Use the Potential of the Social Commerce Platform [5 Reading Tips] Posted on 20. July 202021. January 2022 | by Christian Otto Grötsch Source: Caschys Blog At the end of May 2020, the new Facebook and Instagram Shops were presented. The shop feature enables companies all over the world to offer a shop on their own profile – completely regardless of company size, number of fans or advertising budget. Shopping on Facebook or Instagram is no big news and no incredible feature per se. In today’s reading tips, however, we show what features the shops have, what is new, what is still being developed and what companies can already do to impress customers. Continue (8 vote(s), average: 4.50 out of 5)Loading... Categories E-Commerce
Cookies: There Will Soon Be No More Crunchy Fun in the Tracking Paradise [5 Reading Tips] Posted on 13. July 202021. January 2022 | by Christian Otto Grötsch Source: Suffolk Gazette Starting in 2022, third-party cookies will be blocked in the Google Chrome browser due to changes in the GDPR. As a result, Google will change the way tracking works – just like Apple and Mozilla did before. Advertisers and online retailers therefore have to come up with something new to ensure a personalised approach. Find out in our reading tips of the week what alternatives there are. Continue (8 vote(s), average: 4.50 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
TikTok for Business [5 Reading Tips] Posted on 6. July 202021. January 2022 | by Christian Otto Grötsch Source: Gizmodo It is a logical step. With more than one billion active users per month, the Chinese video portal 抖音短视频 has recently become one of the most popular social networks. The video portal is now launching an all-out business offensive. With TikTok for Business, it presents various tools that allow brands to design campaigns and interact with users. Those interested in business can continue reading now. Boomers say to themselves: in my days, TikToks were still little minty pills. Continue (9 vote(s), average: 4.33 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
MVP Revolutionises Service in B2B – PERI Opens up New Markets with 3D Configurator [Success Story] Posted on 30. June 202025. October 2021 | by Franzi Kunz Download the PERI Success Story for free now! Buildings have been getting taller and taller in the 20th and 21st century: since 2008, the Burj Kalifa in Dubai has been the world’s tallest building at 828 metres; between 1931 and 1974, the Empire State Building in New York led the field at 381 metres. Without innovative scaffolding, none of these buildings would exist – and archaeologists believe that even the impressive 18,000-year-old Lascaux cave paintings in Southern France were created with the help of scaffolding. For more than 50 years, the family-owned company PERI has stood for exactly this: innovation in the field of formwork and scaffolding technology. PERI products are used for large-scale construction projects all over the world. The company is headquartered in Ulm, has about 70 international subsidiaries and almost 10,000 employees. In spring 2019, the company approached dotSource with a challenge that did not address the wholesale and large project business, but rather aimed at construction companies with up to 20 employees because the global market in this segment is huge as well. In our new success story, you can find out which digital solution PERI and dotSource have used to open up this new business field. Continue (9 vote(s), average: 4.56 out of 5)Loading... Categories Digital Marketing E-Commerce
Hybrid Is the Future: Events Show How It Is Done [5 Reading Tips] Posted on 29. June 202025. October 2021 | by Sara Herrera Source: Handelsblatt Trade fairs, congresses, sales: nothing will ever be the same again. Or will it? A study conducted by the Contact-Center-Network has identified some important consequences of the coronavirus pandemic: 70 per cent of those questioned would like to reduce their business travel. Events will suffer in particular. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Digitising Sales and Service in B2B: BHS Corrugated Shapes Customer Relations via Digital Experience Platform [Success Story] Posted on 23. June 202025. October 2021 | by Franzi Kunz Download the BHS Corrugated Success Story for free now! In the early modern period, ironworks were built all over Europe. Historians consider them to be harbingers of the industrialisation. Such an ironworks was opened in Weiherhammer in the Upper Palatinate region in 1717. Today, it has grown into a globally operating company that is the global market leader in its industry: BHS Corrugated. BHS Corrugated Maschinen- und Anlagenbau GmbH is headquartered in Weiherhammer, has 2,500 employees and is represented in more than 20 countries worldwide. The Bavarian company specialises in manufacturing complex machines and corrugating rolls that can be used to produce cardboard boxes – and in times of booming e-commerce worldwide, it is impossible to imagine people’s everyday lives without cardboard boxes. Corrugated board can also be used to make many more innovative items. Speaking of innovations, BHS Corrugated, the tradition-steeped company that emerged from the early modern ironworks, is well-known for promoting innovation and shaping industry standards: for years, it has been cooperating with researchers, universities and colleges and has successfully tackled digital change together with digital agencies. The success story we are presenting you today gives you a good idea of how this has been achieved. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Corona-Warn-App – What It Can Do and How It Works [5 Reading Tips] Posted on 22. June 202025. October 2021 | by Franzi Kunz Source: OnlinehändlerNews Last week, the long-awaited and hotly debated Corona-Warn-App was launched in the app stores in Germany. Developers and innovators from all over Germany have worked on the app – on a voluntary basis so to speak. In this week’s reading tips, we will show you how the Corona-Warn-App works and what makes it so special. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
IT Is Everybody’s Business. Now More Than Ever! [5 Reading Tips] Posted on 15. June 202025. October 2021 | by Franzi Kunz Source: Unsplash When computers found their way into science and companies in the 1950s, they still required a lot of know-how in programming. Only with the introduction of graphical user interfaces in the 1980s, the triumph among private users started. The Internet became one of the biggest innovations of the last century. Because of the invention and popularity of the smartphone, the use of the Internet is commonplace worldwide in the 21st century. And even more so since… well, you know what we are talking about. It is no longer possible without remote business. And there is a lot of catching up to do – from schools, universities and authorities to the Cloud for Europe. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
