Chatbots in Customer Communication: The Maltreated Little Helpers [5 Reading Tips] Posted on 31. August 202021. January 2022 | by Christian Otto Grötsch Source: Unsplash/Morning Brew When talking to a chatbot, Germans are among the most unfriendly customers: they are often not satisfied with certain answers and frequently insult chatbots. However, the new communication channels are popular when it comes to topics that are too embarrassing for customers to talk about with a human being. Nevertheless, chatbots have established themselves as effective business tools in times of crisis and some companies have shown how messenger chatbots can also contribute to effective customer communication beyond the Corona crisis. Continue (11 vote(s), average: 4.64 out of 5)Loading... Categories B2C E-Commerce Industries Reading Tips of the Week
Five Recommendations on Product Experience Management from Akeneo’s Global B2B Survey 2020 Posted on 26. August 202025. October 2021 | by Handelskraft Guest Source: Unsplash Our partner Akeneo is one of the leading providers of PIM systems worldwide. With Akeneo, companies bring together all the data relevant to a product and can channel intelligently which data is displayed where and when. In today’s guest article, Akeneo summarises what it takes to provide brands, retailers and manufacturers with a consistent and complete customer experience across all sales channels. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories B2B Data-Driven Business E-Commerce Industries Industry PIM/MDM/DAM
Digital Sales Processes for BayWa AG – How to Build a Complex E-Commerce Landscape [Success Story] Posted on 25. August 202021. January 2022 | by Christian Otto Grötsch Download the BayWa Success Story for free now! BayWa AG is the largest agricultural trader in Germany and a major international player in agricultural and renewable energy business. The group has more than 200 sales locations in Germany and Austria. Besides a wide range of products, customers especially appreciate the competent and personal consulting services at these locations. However, BayWa is also one of the exemplary companies in terms of digitisation strategy. Particularly during the Corona crisis, it became clear that the importance of the agricultural industry – even online – should not be underestimated. Between March and June this year, BayWa’s total order volume more than tripled in comparison to the months before. The Agriculture and Agricultural Equipment business unit recorded the largest increase. In particular existing customers, who had previously placed orders exclusively by phone, made use of the online ordering options in the BayWa portal for the first time during the Corona crisis. Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories Agriculture B2B B2C E-Commerce
Generation Z – How Retailers Should Adapt Their Strategies Now [5 Reading Tips] Posted on 24. August 202021. January 2022 | by Christian Otto Grötsch Source: Brand Quarterly Demanding, dependent, ethical – as the first generation to grow up entirely in the spotlight of the Internet, millennials are probably the generation that has received the most criticism. However, now that brands are finally beginning to understand this target group, their successors are already entering the consumer landscape: Generation Z. This raises a number of questions for (online) retailers: how does Generation Z prefer to shop? Which payment methods does it preferably use? And how has all this changed during 2020? Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
New Work Standards After the Coronavirus Pandemic? [5 Reading Tips] Posted on 17. August 202021. January 2022 | by Christian Otto Grötsch Source: Capital What will our working world look like after the coronavirus pandemic? This is currently one of the most important questions that many people ask themselves – although the virus is far from being eradicated. Much of the discussion in the media revolves around working from home and the »enforced« digitisation push for many companies. However, this is by no means the end of the story. The opportunity to change our working habits and entire corporate structures is more favourable than ever before. Against the background of New Work, it is therefore even more important for us to look at what actually distinguishes modern work in the new working world, where we stand and what ultimately makes us happy and successful. Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Cross-Media Education – Cornelsen Provides Added Value in a Multi-Channel Customer Landscape with Its New PIM System [Success Story] Posted on 13. August 202025. October 2021 | by Franzi Kunz Download the Cornelsen Success Story for free now! Publishing and digitisation are no longer mutually exclusive. It did not only become clear during the last few weeks that a combination of tradition and modernity – of analogue and digital – is an advantage for all user groups. Looking at schools and further education, it also becomes apparent that there is still a lot of catching up to do in terms of digitisation. Urgently! We already knew that before the crisis, but little to nothing happened. Therefore, it is all the more important that there are companies that were already well-positioned digitally before the coronavirus in order to make cross-media education possible. Just like Cornelsen. Find out in our brand new success story what Cornelsen Verlag GmbH has done to further expand its already exemplary digitisation strategy. Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories E-Commerce PIM/MDM/DAM
Safety First. Trust Too. Thanks to Its Content Commerce Platform, Britax Römer Achieves Both. [Success Story] Posted on 11. August 202025. October 2021 | by Franzi Kunz Download the Britax Römer Success Story for free now! People are becoming more and more mobile. Airplanes, cars, high-speed trains, buses, e-bikes… the distances to be covered are increasing not only for adults, but also for children – yes, even babies are travelling more than previous generations. Whether on foot with the pushchair or by car with a child car seat: it is the top priority for supervising adults to transport their small children as safely as possible from A to B. Britax Römer Kindersicherheit GmbH has specialised in this field and has been one of the market leaders for almost one and a half centuries. Römer was already founded in 1871 in Southern Germany. In 1971, the renowned European family-owned company was formed by a merger with the British company Britax Childcare. How does the tradition-steeped company master the digital change? Which successes and added value does the manufacturer of child safety products achieve through an innovative platform that combines content and commerce? The brand new success story tells you all about it. Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories Digital Marketing E-Commerce
Snapchat Wants to Become a Super App [5 Reading Tips] Posted on 10. August 202021. January 2022 | by Christian Otto Grötsch Source: Snopes Under the name »Snap Minis«, the US-American instant messaging service Snapchat opens up for HTML-based mini apps. By doing so, Snapchat copies the concept of super apps, which is very successful in China and other parts of Asia. In the last six years, these apps have become extremely popular due to their wide range of functions. Continue (9 vote(s), average: 4.56 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
LinkedIn Content Marketing – What Companies Have to Keep in Mind [5 Reading Tips] Posted on 3. August 202021. January 2022 | by Christian Otto Grötsch Source: Leitstand Beyond normal company pages and posting updates, LinkedIn offers a wide variety of possibilities in terms of content marketing and its potential is still often underestimated. The social network has recently published a guide for successful content marketing in the form of a »tactical plan«, which presents various possibilities for companies to pursue their goals. It is not really surprising that LinkedIn is a promising option for reaching a relevant business target group. However, only those who know how to stage themselves on this social network benefit. Along the lines of LinkedIn’s success plan, a few examples of features that are only rarely used these days are listed below. Continue (9 vote(s), average: 4.56 out of 5)Loading... Categories E-Commerce
Single Source of Truth Instead of Data Silos: Analytik Jena Ready for Digital Business with New PIM & MDM Software [Success Story] Posted on 28. July 202025. October 2021 | by Franzi Kunz Download the Analytik Jena Success Story for free now! Companies whose history dates back to the German reunification can rely on several years of experience and expertise in their industry. They know how their customers tick and what they want. This knowledge is crucial in highly competitive markets in order to acquire new customers and convince them with quality and service. After all, an excellent customer experience is much more than just a nice online shop with good customer support. Even business customers of the analytical measuring technology manufacturer Analytik Jena are supposed to feel that the quality of the company is not only reflected in its devices and numerous products, but also in its customer communication. For this purpose, well-maintained product data is indispensable. Without it, an online shop does not only sink into chaos (no matter how nice it is), but this data also forms the basis for smoothly functioning communication. Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories E-Commerce PIM/MDM/DAM
