If You’re Going to Do It, Do It Right! Sonderpreis Baumarkt Starts into a Successful Digital Future with a New PIM Solution and Modern System Architecture [Success Story] Posted on 4. November 20206. October 2021 | by Franzi Kunz Download the Sonderpreis Baumarkt Success Story for free now! Germany is the country of DIY stores. Nowhere else in the world are there so many stores for gardening, building and DIY supplies per capita as in the land of the alleged poets and thinkers. The industry’s e-commerce is flourishing as well. With more than 270 branches in Germany, FISHBULL Franz Fischer Qualitätswerkzeuge GmbH from Neustadt bei Coburg in Franconia has established itself in the DIY store industry. The company is mainly located in Southern and Eastern Germany. The history of Sonderpreis Baumarkt, which was founded in 1995 by two brothers, is remarkable, as the company evolved from being a market vendor to a multi-branch company with online shop. The Franconian company has always demonstrated a special feeling for its customers and their needs. This feeling now had to be adequately transferred from analogue to digital. Our new success story impressively shows how this was achieved. Continue (14 vote(s), average: 5.00 out of 5)Loading... Categories B2B Data-Driven Business Digital Consulting E-Commerce Industries Industry PIM/MDM/DAM Platform Integration Publications Webinars
Google Analytics v4 Is Here. More Privacy-Friendly Thanks to AI? [5 Reading Tips] Posted on 2. November 202021. January 2022 | by Christian Otto Grötsch Source: Pexels/Goumbik Google has released a new version of its analytics tool: Google Analytics v4. Thanks to artificial intelligence, it can be used in a more privacy-friendly way and compensate for the absence of cookies in the future. In addition, web and app merge in cross-device tracking. The new version has been online since the 14th of October. Do you want to know how good it really is and what other features the new version has to offer? Find out more in our reading tips of the week. Continue (13 vote(s), average: 5.00 out of 5)Loading... Categories Digital Marketing E-Commerce Reading Tips of the Week
Tech Talk with an All-Rounder: Tech-telmechtel with PIM and MDM [Interview] Posted on 29. October 20206. October 2021 | by Franzi Kunz Stefan Kellner, PIM & MDM consultant and customer experience expert at dotSource So, who reads the last page of a new book first? Who scrolls down to the reviews first and then back to the product? Today you do not have to »cheat« because you will get last but not least right at the start. Why? Because it is particularly this answer in the Tech-telmechtel talk that shows what today’s interview guest is capable of. Stefan is not just a consultant and developer. He is the PIM and MDM all-rounder from the other side, who knows the pain points surrounding data struggle like no one else because he has experienced them himself. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories Data-Driven Business Digital Consulting E-Commerce Interviews PIM/MDM/DAM Platform Integration
CRM Between Trend and Duty – How Well Do You Really Serve Your Customers? [5 Reading Tips] Posted on 26. October 202021. January 2022 | by Christian Otto Grötsch Source: Pexels/picjumbo.com Maintaining customer relationships is a must. Companies must know their customers. They must know them very well. Therefore, it is all the more important that solutions that help companies to fulfil their duty are developed further. Because of new digital possibilities, systems are subject to constant change. Legal requirements also play a role. Today’s reading tips of the week show what insights have emerged from the CRM trends we presented at the beginning of the year. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories B2B CRM, Sales & Service E-Commerce Reading Tips of the Week
B2B Commerce Pioneer Thanks to an MVP: Röchling Implements Modern Experience Platform for Highly Diverse Products [Success Story] Posted on 21. October 20206. October 2021 | by Franzi Kunz Download the Röchling Success Story for free now! We can find Röchling products practically everywhere we go – in cars, on bouldering walls, on playgrounds. The semi-finished products of the world’s leading manufacturer of engineering plastics are available in three basic shapes: sheets, blocks and rods. However, the three basic products are required in countless variants, which makes it so difficult to map them digitally. Our new success story shows how this can be achieved nevertheless. Continue (13 vote(s), average: 5.00 out of 5)Loading... Categories B2B Consumer Goods Digital Consulting E-Commerce Industries Platform Integration
Tech Talk and Cloud Migration: Tech-telmechtel with SAP Commerce Cloud [Interview] Posted on 20. October 20206. October 2021 | by Franzi Kunz Markus Hartleb, team lead at dotSource and SAP expert Last week we launched our new interview series. We want to give the floor to those who can provide real first-hand insights. After Mirco took us into the world of microservices a few days ago, we are talking with Markus Hartleb today. At dotSource, he is leading the team that is responsible for our major client BayWa and therefore mainly works with SAP. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Interviews Marketing Automation Platform Integration
CDP, DMP or CRM? What Is the Best Way to Gather Customer Data? [5 Reading Tips] Posted on 19. October 202021. January 2022 | by Christian Otto Grötsch Source: Pexels/Markus Spiske With the wide variety of solutions for customer data, it is not that easy to keep track of them all. Particularly the more recent category of customer data platforms (CDPs) creates confusion among marketers. After all, it is not always easy to clearly distinguish between a CDP and other solutions. Today’s reading tips summarise the main differences between the most common systems. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories CRM, Sales & Service E-Commerce PIM/MDM/DAM Reading Tips of the Week
Tech Talk Instead of Buzzword Bingo: Tech-telmechtel with Microservices [Interview] Posted on 13. October 20206. October 2021 | by Franzi Kunz Mirco Gatz, tech lead at dotSource New month. New series of articles. Welcome to our new Handelskraft format: Tech-telmechtel (a blended word consisting of »tech« and the German word »Techtelmechtel«, meaning a short relationship/flirt). From now on, there will be plenty of first-hand tech insights every week That would already be too many buzzwords for Mirco, but he took part in the first episode anyway. Not only is Mirco good at what he does, but he can also explain incredibly well what he does – even to (semi-)amateurs like me. Find out in this article what Mirco – married, two children, house builder, passionate racing cyclist and tech lead at dotSource – has to say about the long-running topic of microservices, where the journey is going and why he even bothers with it. Continue (14 vote(s), average: 4.71 out of 5)Loading... Categories B2B B2C Data-Driven Business Digital Consulting E-Commerce Industries Interviews
CPQ Software: Achieving Increased Productivity and Higher Customer Satisfaction in a Hybrid Sales World with Automated Systems [5 Reading Tips] Posted on 12. October 202021. January 2022 | by Christian Otto Grötsch Source: Pexels/Pixabay You read about these three letters time and time again: CPQ. The abbreviation stands for Configure, Price, Quote. It describes a process chain in sales or in sales processes. In order to make the sale of diverse and customer-specific products and services as simple as possible, an appropriate CPQ software which fulfils certain functions is required. What is it capable of? Continue (12 vote(s), average: 4.67 out of 5)Loading... Categories B2B E-Commerce Industries Industry Reading Tips of the Week
Innovation in the Fashion Retail Industry: ESPRIT Starts the Race to Catch up with the Dominant Online Players with a New Brand Image and Modern System Landscape [Success Story] Posted on 7. October 20206. October 2021 | by Franzi Kunz Download the ESPRIT Success Story for free now! Experience, marketing, omnichannel. Welcome to the buzzword bingo. This is what you would think. However, we all know: even buzzwords have their justification – at least most of them. The tricky part is to make something out of these buzzwords of the moment. In other words: successful business. There is also much more behind the triad from the introduction than temporary hype terms. In the highly competitive fashion retail industry, a multi-channel sales strategy, an outstanding customer experience and innovative marketing are the key to success.This is confirmed by the »Fashion Retail: Die Zukunft erfolgreich gestalten!« market study conducted by the Bundesverband des Deutschen Textileinzelhandels (Federal Association of German Textile Retailers). Therefore, it is even better if all three criteria can be found on your digital experience profile. ESPRIT, our client and the world’s first lifestyle and fashion brand, knows this as well. In our new »Innovative System Landscape for a Strong Brand Image – ESPRIT Sets the Course for Multi-Cloud Business Close to the Customer with SFB2C« success story, we show how ESPRIT manages to provide a good and unique cross-channel customer experience by integrating Salesforce B2C Commerce Cloud and what it takes for a brand in transition to attract and retain customers through modern brand communication. Long title, smart formula: strong brands need innovative solutions. Continue (13 vote(s), average: 5.00 out of 5)Loading... Categories B2C Digital Consulting E-Commerce Industries Publications Retail
