Service and Shopping from One Source in B2B – KWS SAAT on Course for Innovation with Multi-Cloud Salesforce DXP [Success Story] Posted on 16. December 20205. October 2021 | by Franzi Kunz Download the KWS SAAT Success Story for free now! Hardly any other industry in Germany has made as much digital progress in recent years as the agricultural industry. This does not only include GPS-controlled sowing and harvesting machines as well as satellites that measure fields; logistics and procurement in the agricultural industry are also already at a highly, partly fully digitised level in many places. Our new KWS SAAT success story shows what innovative and customer-centric digital solutions can look like in the agricultural industry. KWS SAAT is one of the digital pioneers in B2B agricultural commerce. In today’s sneak peak of our brand new »MVP for a Higher Service Level: KWS SAAT Launches Multi-Cloud Salesforce DXP« success story, we show you how the company from Lower Saxony has managed to transfer B2C standards to B2B, thus not only meeting user expectations, but exceeding them. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Agriculture B2B E-Commerce Industries Marketing Automation Publications
Tech Talk: All Good Things Come in Threes. Tech-telmechtel with Business Monitoring [Interview] Posted on 15. December 20205. October 2021 | by Franzi Kunz Martin Taubeneck, software engineering team lead at dotSource hagebau, *bofrost, Bader, heine, Otto – Martin knows them all. Not only does he know the companies, but also their pain points. Together with his team, he has been taking care of successful e-commerce projects, mainly based on SAP Commerce, for almost 15 (!) years. Now he and Erik, our cloud services team lead, have developed a solution that helps to avoid sources of danger at an early stage. In the sixth part of our Handelskraft Tech-telmechtel interview series, we show you which sources of danger exist in e-commerce and why business monitoring is a better – no, the best – answer instead of would have, could have, should have. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Data-Driven Business Digital Consulting E-Commerce Industries Interviews Webinars
Smart Search Functions in B2B Commerce: How to Increase Your Sales [5 Reading Tips] Posted on 14. December 202021. January 2022 | by Christian Otto Grötsch Source: dotSource Let us assume you are looking for a very specific product online. What do you expect from an online shop? It is quite simple: you want to find the product as quickly and as easily as possible. So what do you do if you cannot find the website’s search function right away or if it does not return the desired search results? Well, you switch to another shop without thinking twice. This shows that the search function can be a decisive criterion when making a purchase. Nowadays, no one is willing to go on a long and cumbersome product search. For 74% of B2B shoppers, a sophisticated search function is the most important shop functionality. In other words: the quality of the search function significantly influences the usability of a B2B shop as well as the bounce rate and conversion rate. Nevertheless, the search function of many online shops is still not satisfactory. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Data-Driven Business Design & Usability Digital Consulting E-Commerce Industries Reading Tips of the Week
Charity Shopping: Social Engagement Is Important and Is Rewarded with Customer Loyalty [5 Reading Tips] Posted on 7. December 202021. January 2022 | by Christian Otto Grötsch Source: Pexels/Min An The new smartphone on Amazon, the shoes on Zalando, the tablet on eBay. Now you just have to wait for the doorbell to ring. Parcel delivery people can barely keep up with all the deliveries; house entrances are full with little yellow notes. Every German buys something online at least twice a month. Online shopping has long become mainstream and replaces the visit to a shop. Of course, it is very convenient, but the fact that more and more goods are ordered on the Internet also means that many orders are returned, which often negatively affects logistics and the environment. However, it is possible to buy and sell products in good conscience. The solution is called »charity shopping« and particularly interesting for mail order companies that want to sell the added value of a good deed in addition to their products. Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Content Commerce for hagebau: How to Develop an Innovative Delivery Network with a Headless CMS and Product Data Cloud [Success Story] Posted on 2. December 20205. October 2021 | by Luise Beyer Download the hagebau Success Story for free now! Everyone is talking about the Corona crisis, about falling revenues and threatened livelihoods. However, if there is one industry that is not suffering but rather booming at the moment, it is the construction industry – from DIY stores to large construction companies. In the first half of 2020, the industry’s turnover increased by almost five per cent as compared to the previous year. For the entire year, the Hauptverband der deutschen Bauindustrie (Central Association of the German Construction Industry) expects a plus of 3.5 per cent. Nevertheless, innovative digital solutions are also essential for this industry in order to meet increasing customer requirements. Today, we will therefore show you an example of how to set the technical course for content commerce with a delivery network and inspire customers with strong content. Continue (14 vote(s), average: 5.00 out of 5)Loading... Categories Digital Consulting E-Commerce Industries PIM/MDM/DAM Platform Integration
Tech Talk with a Data Scientist: Tech-telmechtel with BI [Interview] Posted on 1. December 20205. October 2021 | by Franzi Kunz Christoph Tank, data scientist at dotSource Yes, data scientist is an official professional title. Data science can be studied and, as today’s interview guest Christoph shows, it is certainly a wise choice to do so. After all, data scientist is not only the sexiest job of the 21st century according to Harvard Business Review, but also something that every company that wants to keep up with the competition in the digital age needs. Continue (15 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C CRM, Sales & Service Data-Driven Business Digital Consulting E-Commerce Industries Marketing Automation PIM/MDM/DAM Webinars
Black Friday and Co.: How Companies Can Promote Themselves Online by Offering Discounts [5 Reading Tips] Posted on 23. November 202021. January 2022 | by Christian Otto Grötsch Source: Unsplash/Justin Lim Black Friday is the shopping event of the year, even in times of COVID-19. On Friday, the 27th of November 2020, companies will once again lure customers with discounts and special offers. Whether it is ten, 20 or 50 per cent: consumers can look forward to great discounts again this year. We show you how your company can also benefit from this hype. Last year, the retail sector generated billions in turnover. Can similar special discount days keep up with this? Continue (13 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Digital Marketing E-Commerce Industries Reading Tips of the Week
Tech Talk While Working from Home: Tech-telmechtel with CRM [Interview] Posted on 19. November 20205. October 2021 | by Franzi Kunz Christoph Demmer, digital consultant at dotSource It is a dull late autumn afternoon in November. People working from home have already switched on their desk lamps. Today’s Tech-telmechtel interview guest is Christoph, digital consultant at dotSource. Together with his colleagues, he supports clients in the selection, implementation, use and further development of CRM solutions. Continue (14 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C CRM, Sales & Service Data-Driven Business Digital Consulting E-Commerce Industries Interviews Marketing Automation Platform Integration
Flexible Solutions for Complex Processes: PRECITOOL Creates Optimal User Experiences Thanks to B2B Multi-Client Platform [Success Story] Posted on 18. November 20205. October 2021 | by Franzi Kunz Download the PRECITOOL Success Story for free now! Quality is made up of three elements: the sum of all characteristics, the quality of all characteristics and the sum of all individual values. With the wide range of opportunities offered by the digital age, the quality standards expected by users are increasing as well. Without a doubt, there is more to the quality of a product than the quality of the service or product itself, the largest selection or the best price. Users expect convenient and high-quality experiences. With the help of powerful national and international partners in the field of tool logistics and tool procurement, PRECITOOL manages to guarantee precisely these criteria in terms of quality, service and safety standards. A modern logistics and service centre enables the B2B company to optimally connect numerous partners and dealers. This partnership makes it possible to quickly serve customers from industry and trade throughout Germany and Europe. Read our »B2B Platform Business with commercetools: Digital Synergy Effects for Satisfied Customers« success story to find out how PRECITOOL and its customers benefit from distributed knowledge. Continue (13 vote(s), average: 5.00 out of 5)Loading... Categories B2B Consumer Goods Digital Consulting E-Commerce Industries Industry Platform Integration
SEO Agencies: What Are the Advantages over In-House SEO? [5 Reading Tips] Posted on 16. November 202021. January 2022 | by Christian Otto Grötsch Source: Unsplash/Christian Wiediger Today, most people are aware that it is no longer enough to just have a corporate website, but that it must also be maintained and optimised for search engines. Those who are still at the very beginning of their SEO journey are often faced with the decision of whether cooperation with external service providers is the right thing to do or whether to go the extra mile and hire a permanent SEO manager. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Digital Consulting Digital Marketing E-Commerce Industries Reading Tips of the Week
