2021: Salesforce & Slack, Amazon & Wondery – Deals and Forecasts from Silicon Valley and How Companies in Germany Benefit from Them [5 Reading Tips] Posted on 18. January 202121. January 2022 | by Christian Otto Grötsch Source: Unsplash/Mark König January, February, March, April? The Internet never stands still. By now, everyone should have entered the new year, so it is time for digital economy forecasts: What can companies and customers expect in 2021? Which tech trends should you keep an eye on? Handelskraftadamus, your trusted blog, is looking at the stars for you today. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce Industries Reading Tips of the Week Retail
Memo 2021: Everything Is Possible, Service Is a Must! How Top Players Integrate Service into Their Marketplace Strategy [5 Reading Tips] Posted on 11. January 202121. January 2022 | by Christian Otto Grötsch Source: Unsplash/Tim Mossholder New year, new luck. Well, or a new strategy. New? No, the service-first approach is nothing new. However, not everyone has understood or implemented it yet. As a study conducted by ecom consulting and gominga shows, interaction with customers usually does not take place on marketplaces. This is disastrous in the age of the attention economy. Interaction is service and service is key! Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce Industries Publications Reading Tips of the Week
Tech Talk, Low Code & Agricultural E-Commerce: Tech-telmechtel with Salesforce B2B Commerce Cloud [Interview] Posted on 7. January 20215. October 2021 | by Franzi Kunz Sven Petzold, team lead at dotSource & Salesforce B2B Commerce expert »When I grow up, I want to be a storyteller«. Who, if not Sven, tells the coolest stories and manages to explain even the most abstract topics and the most challenging projects in such a way that everyone not only understands them, but also absolutely loves them? And guess what: today, he’s our interview guest. What a way to start our Tech-telmechtel interview series in 2021. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories Agriculture B2B CRM, Sales & Service Data-Driven Business Digital Consulting E-Commerce Industries Interviews
Increased Reach, Active Tracking: Netto eStores Uses SEO and Web Analytics to Reach the Next Goal on Its Digital Roadmap [Success Story] Posted on 6. January 20215. October 2021 | by Luise Beyer Download the Netto Digital Success Story for free now! »Brutto«, the German word for gross (e.g. gross income), is Italian and means »brutal, ugly, mean«. Since the Renaissance, this word has been used in economic contexts to refer to a sum without deductions, for example the monthly salary before taxes and insurance are deducted. »Netto«, the German word for net (e.g. net profit), is the opposite of »Brutto«, i.e. the sum of what you actually have – or what you actually have to pay. An obvious name choice for the food retailer – and a popular term on Google. This means that Netto can benefit from a lot of traffic if it pursues a cutting-edge digital marketing strategy. In today’s article, we show you how the large B2C food retailer Netto eStores GmbH managed to do this by implementing SEO and web analytics measures. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories B2C Digital Consulting Digital Marketing E-Commerce Industries
Happy Happy and Big Up to Our Team: dotSource Celebrates Its 15th Birthday! Posted on 5. January 202110. December 2024 | by Christian Otto Grötsch Happy birthday, dotSource! The beginning of January is not just the beginning of a new year. For us, this also means – *drumroll* – the kick-off for the first parties of the year: Handelskraft anniversary, trend book release AND dotSource birthday. Normally. But although there can’t be any parties as we know them (yet), we’re celebrating 15 years of dotSource. Today and all year round! Happy birthday to us! Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories Data-Driven Business Digital Consulting E-Commerce
Tutorialisation: Learn, Share, Repeat. Higher Productivity Thanks to Online Training [5 Reading Tips] Posted on 4. January 202121. January 2022 | by Christian Otto Grötsch Source: iStock/Getty Images, edited by dotSource 2020 was not a year of high performers? As if. Never before have we worked on our own performance so often, so intensively and for so long. A new language, a terrace we built ourselves, our own homepage or online shop – you name it. To start the new year, we take a look at the opportunities that the wide range of tutorials on the Internet offers. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Industries Reading Tips of the Week
Happy Birthday, Handelskraft! 14 Years of Blog History Posted on 3. January 20215. October 2021 | by Franzi Kunz Source: Unsplash/Brooke Lark It’s that time of the year again. A new year full of exciting articles, topics and anniversaries lies ahead. After all, it’s not only dotSource that’s celebrating its birthday, but also our Handelskraft blog – its 14th birthday to be exact. Read this article to find out how the last year went and what topics we covered. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Data-Driven Business Digital Consulting E-Commerce Interviews PIM/MDM/DAM Publications
Wild Christmas – Handelskraft Wishes You a Merry Christmas Posted on 23. December 20205. October 2021 | by Franzi Kunz Merry Christmas! Wild, cringe, lost. What? Dear Gen Z and Alpha, you surely know what I’m talking about. I’m a millennial and mum of a Gen Z teenager and Gen Alpha mini. Both of them know these three words – no, they actually brought them up in the first place. I’m talking about Germany’s top 3 Youth Words (3-2-1) of the Year. WILD: something freaking cool or awesome (24%), CRINGE: something embarrassing or awkward (28%), LOST: someone who is clueless, unsure or indecisive (48%). Three words that could not describe this year any better. We had many wild ideas, there were lots of cringe moments and… well, we certainly felt lost a few times, didn’t we?! Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Handelskraft Reading Tips of the Year [5 Reading Tips] Posted on 21. December 202021. January 2022 | by Christian Otto Grötsch Source: Pexels/cottonbro Due to the current situation blah blah blah… Due to COVID-19 blah blah blah… 2020 was a year like no other blah blah blah… Yeah, we know. But 2020 also had its positives – for example our ever-popular Handelskraft Reading Tips. In today’s article, we have listed the five best reading tips of the year. Happy reading! Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Service and Shopping from One Source in B2B – KWS SAAT on Course for Innovation with Multi-Cloud Salesforce DXP [Success Story] Posted on 16. December 20205. October 2021 | by Franzi Kunz Download the KWS SAAT Success Story for free now! Hardly any other industry in Germany has made as much digital progress in recent years as the agricultural industry. This does not only include GPS-controlled sowing and harvesting machines as well as satellites that measure fields; logistics and procurement in the agricultural industry are also already at a highly, partly fully digitised level in many places. Our new KWS SAAT success story shows what innovative and customer-centric digital solutions can look like in the agricultural industry. KWS SAAT is one of the digital pioneers in B2B agricultural commerce. In today’s sneak peak of our brand new »MVP for a Higher Service Level: KWS SAAT Launches Multi-Cloud Salesforce DXP« success story, we show you how the company from Lower Saxony has managed to transfer B2C standards to B2B, thus not only meeting user expectations, but exceeding them. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Agriculture B2B E-Commerce Industries Marketing Automation Publications
