B2B Multi-Stream Projects Make the Difference: TROX on the Road to Success with Holistic Commerce, Marketing and UXD Strategy [Success Story] Posted on 14. July 202122. March 2022 | by Franzi Kunz Download the TROX Success Story for free now! Let us admit it: at first glance, there are more exciting topics than »Production and sale of components, appliances and systems for the ventilation and air conditioning of rooms, including fire and smoke protection technology« – even in the business customer segment. As you might have guessed, however, it is definitely worth taking a second look. Read on to find out more about the potential for successful e-business in this industry in general and at TROX with its complex B2B products in particular. These are the projects covered in today’s article: Strategy development and project management E-commerce: interface-based B2B platform with product configurator Digital marketing, including web analytics UX design Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories B2B Consumer Goods CRM, Sales & Service Digital Consulting Digital Marketing E-Commerce Industries Industry PIM/MDM/DAM Platform Integration
Videos on Social Media: How Long Is Long Enough? [5 Reading Tips] Posted on 12. July 202130. September 2021 | by Franzi Kunz Source: Pexels/cottonbro Marketers and influencers are constantly trying to attract the attention of users with fancy content. One thing has always been certain: content has to be short and snappy, i.e. snackable. This makes it all the more surprising that TikTok announced two weeks ago that the maximum duration of videos will be extended from one to three minutes. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce Reading Tips of the Week
CRM Best Practices from Agriculture to Publishing: Nine Successful Salesforce Use Cases [Best Practice] Posted on 7. July 202130. September 2021 | by Franzi Kunz Source: Unsplash/DocuSign In order to stay ahead of the competition in terms of customer success, you should not let your processes stagnate or be content with merely using innovative solutions. So much for theory. In our new »CRM Best Practices« publication, we show you how to turn customer relationship management from a theoretical business strategy construct into successful digital practice. Learn from successful client projects in industries such as agriculture, retail and publishing how to think outside the much-cited box with collaborative and agile methods take a critical look at your own processes select the right Salesforce Core products integrate solutions and optimise processes Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories Agriculture B2B B2C CRM, Sales & Service Data-Driven Business Design & Usability Digital Consulting Digital Marketing E-Commerce Industries Marketing Automation Media & Publishing Platform Integration Publications Retail
Second-Hand Fashion as a Business Model: How Companies Benefit from Rising Consumer Awareness [5 Reading Tips] Posted on 5. July 202121. January 2022 | by Christian Otto Grötsch Source: Unsplash/Artificial Photography In the fashion world, one collection follows the next – at a rapid pace. Especially because of the impact this has on the environment, more and more people are rethinking their consumer behaviour. The alternative that everyone has already heard of is called second-hand fashion. Its popularity has increased so significantly that even fashion giants like Zalando have decided to launch their own second-hand platforms. In today’s reading tips of the week, we show you which other companies are successfully operating in this segment, why it is worth investing in second-hand fashion and how you can integrate the trend into your own business strategy in the best possible way. Continue (11 vote(s), average: 4.27 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
MDM: Why Is Master Data Management So Important for Companies? [5 Reading Tips] Posted on 28. June 202121. January 2022 | by Christian Otto Grötsch Source: Pexels/Pixabay Companies have more and more systems at their disposal to optimise processes, manage data in a more structured way and better meet customer needs. One software that is often taken into consideration in this context is master data management software. In today’s reading tips of the week, we tell you what MDM is all about and explain why implementing such a system is a good idea. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories PIM/MDM/DAM Reading Tips of the Week
Content Management Systems: What Are the Advantages of Headless CMS? [5 Reading Tips] Posted on 21. June 202121. January 2022 | by Christian Otto Grötsch Source: Unsplash/Headway Flexibility is essential in this day and age. Those who rely on traditional, inflexible systems simply cannot keep up with challenges increasing day by day. This also applies to content management systems, which are only competitive in their flexible, headless form these days. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Digital Consulting E-Commerce Publications Reading Tips of the Week
Salesforce – Revenue Growth in Full Swing [5 Reading Tips] Posted on 14. June 202121. January 2022 | by Christian Otto Grötsch Source: Salesforce These are reading tips, not investment tips – and no maths class for fifth graders either. We will get to both later though. Since these are reading tips, we refer to other texts worth reading – to this one from the deepest SPIEGEL ONLINE archives, for example, which was published in 2003. Such a long time ago! The article portrays the CEO of the »hottest start-up« from Silicon Valley at the time, a company that was worth investing in: Salesforce’s Marc Benioff. One of the central passages of the SPIEGEL article goes as follows: »›Wir sind gute Verkäufer‹, sagt Benioff mit dem ihm eigenen Mangel an Bescheidenheit und versucht dabei, nicht zu grinsen.« (»›We are good salespeople,‹ Benioff says with his characteristic lack of modesty, trying not to grin.«) The quintessence of the article: Salesforce offers unusual marketing strategies for what is basically fairly standard customer relationship management software. The only new feature: it does not have to be installed but is a web-based solution. Only? Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C CRM, Sales & Service Digital Consulting E-Commerce Industries Marketing Automation Platform Integration
Migration from MVP to Launch: myAGRAR Relies on Magento 2.4 for Multi-Client Commerce [Success Story] Posted on 9. June 202130. September 2021 | by Franzi Kunz Download the myAGRAR Success Story for free now! To this day, farmers have their hands full in early spring – rather in February than in March – because they need to cultivate their fields. In order to get everything they need for a good harvest year, more and more of them are focusing on online shopping. myAGRAR is one of the leading online shops for agricultural products and took the seasonal fluctuations into account when it successfully migrated its own online shop within a short period of time between the Christmas season and the start of the season in February 2021. Thanks to the new multi-client platform, the company has significant growth potential. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Agriculture B2C CRM, Sales & Service Design & Usability Digital Consulting Digital Marketing E-Commerce Industries Marketing Automation Platform Integration
Virtual Reality: Is This What the Future of Video Conferencing Looks Like? [5 Reading Tips] Posted on 7. June 202121. January 2022 | by Christian Otto Grötsch Source: Unsplash/JESHOOTS.COM Zoom meetings. Conferences on Slack. Calls via the Teams app. Homeschooling. Doctor’s appointment via a surgery portal. Video chats come into play wherever conversations of a formal nature take place. They often work according to the same principle. Are they efficient? Yes. Can they digitally reproduce real conversations 1:1? Not always. What a shame, really. Where are the holograms inspired by sci-fi movies when you need them? They could soon become reality. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories B2B Reading Tips of the Week
Data Is Our Friend – How to Establish a Data Culture in Your Company [5 Reading Tips] Posted on 31. May 202121. January 2022 | by Christian Otto Grötsch Source: Unsplash/Franki Chamaki Data is the new oil. It means progress and holds huge potential. You just have to recognise it and derive appropriate measures. Understanding data and identifying opportunities guarantees long-term success. Accordingly, it is up to every company not only to manage the enormous amount of data collected and generated on a daily basis, but above all to create an understanding of data – throughout the entire company and also among external stakeholders. Data-driven culture makes it possible. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Data-Driven Business E-Commerce Reading Tips of the Week
