Both private individuals and large companies are increasingly becoming the target of cybercriminals. For this reason, online shop operators should already take the security of their shop system into account during the development stage. After all, companies have an enormous responsibility to protect not only their own data, but also that of their customers.
Customers who want to order something at the moment usually have to reckon with the fact that it is not available or will not be delivered for several weeks. Those who decide to make a purchase anyway will have to deal with further delivery delays on top of that. This is due to limited production capacity and various restrictions imposed by certain countries, which are delaying imports as a result of the pandemic.
This stretches the patience of customers. However, companies have no influence on supply bottlenecks for goods and raw materials from abroad.
So what can they do to keep their delivery promises and secure the loyalty of their customers?
Marketing tech. Is it just a buzzword or a promising development? Spoiler: the latter. After all, the term is not that new. MarTech is basically the combination of marketing and technology. It specifically refers to important measures and tools for harnessing technology to achieve marketing goals.
But to what extent can MarTech simplify the work of marketing teams in the future? What role does data-driven marketing play in this regard? And which omnichannel strategy will help you impress customers? Today’s reading tips of the week provide answers to these questions.
Super sweet sixteen. Finally! Rounding up from now on ? Besides the 14th birthday, which officially marks the start of the teenage years, the 16th birthday is one that most adolescents probably eagerly look forward to as well. You can do more. You are allowed to do more. But you also have to do more. The dotSource teenager is no exception! Congratulations and welcome to the in-between.
Yes, you have read that right. We are still celebrating – or celebrating once again, depending on how you look at it.
While some people are still struggling to deal with the aftermath of the holidays, we are starting the new year with full vigour. Well, at the tender age of 15, we were much fitter and handled a full stomach as well as long nights significantly better – and we did not drink alcohol at that time either ?
But back to the topic. We are celebrating the 15th birthday of the Handelskraft blog, so let us take a look at what moved us and you last year.
The year is coming to an end. We have spared neither expense nor effort to compile the most clicked Handelskraft Reading Tips of the year 2021 and link the corresponding articles here.
It was a wild year. It had everything. Stay tuned next year and find out everything you need to know about digital business!
What would Christmas be without the right atmosphere? Exactly. It is time to decorate. Nothing new there. And just like every year, our old friend the Christmas tree finds its way into our living rooms. That is just how Christmas works. Right?
Ads on trains, banners in weather apps or digital billboards on the way to the next appointment – advertising messages are simply overlooked or even perceived as annoying in everyday life. When customers visit an online shop or a retail store, however, they already have the intention to buy something and are much more receptive to offers.
Marketplaces such as Amazon, ABOUT YOU, OTTO and Zalando are taking advantage of this opportunity and are offering companies advertising space on their platforms.
This business model is called retail media – and it creates new jobs, departments and even entire companies.
Shopping has to be easy, fast and convenient. Especially online. For a significant proportion of consumers, however, shopping is still more of a chore. The majority of Germans are already satisfied when the products they order arrive at their homes; only about 17 per cent of them expect the online shops they choose to provide satisfying or even enjoyable shopping experiences.
The problem here is that the image of online shops as conveyed by advertising does not always correspond to reality. Fancy interfaces of e-commerce vendors are often deceptive and lead to around 52 per cent of consumers being disappointed by the actual service of the shops. E-commerce vendors should see these dissatisfactions as an opportunity to exceed the expectations of their customers with reasonable measures.
Artificial intelligence can help improve shopping experiences in e-commerce and boost sales. But how exactly?
Everyone is talking about them at the moment: NFTs. The new trend on the Internet. They completely redefine digital ownership and are already being talked about as a revolution in the art world. But are these tokens really revolutionary or just a speculative bubble? And what role will they play in e-commerce? Today’s reading tips of the week provide answers to these questions.
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