Content Automation Boosts Sales Figures in E-Commerce [5 Reading Tips] Posted on 31. January 202231. January 2022 | by Birthe Struffmann Source: Pexels/cottonbro We already know that intelligent solutions continue to be on the rise. However, there is one trend we would like to take a closer look at: automated content creation using AI. In the future, it is to support copywriters in order to offer readers even better content and thus increase conversions. Continue (10 vote(s), average: 4.20 out of 5)Loading... Categories B2B B2C Data-Driven Business Digital Marketing E-Commerce Reading Tips of the Week Retail
Cybercrime: How to Protect Yourself and Your Data Against Cyberattacks [5 Reading Tips] Posted on 24. January 202224. January 2022 | by Birthe Struffmann Source: Pexels/Mikhail Nilov Both private individuals and large companies are increasingly becoming the target of cybercriminals. For this reason, online shop operators should already take the security of their shop system into account during the development stage. After all, companies have an enormous responsibility to protect not only their own data, but also that of their customers. Continue (9 vote(s), average: 4.11 out of 5)Loading... Categories B2B B2C Data-Driven Business Reading Tips of the Week
Reshoring: Going Back Is the Way Forward for Your Delivery Promises [5 Reading Tips] Posted on 17. January 202217. January 2022 | by Birthe Struffmann Source: Pexels/Anthony Beck Customers who want to order something at the moment usually have to reckon with the fact that it is not available or will not be delivered for several weeks. Those who decide to make a purchase anyway will have to deal with further delivery delays on top of that. This is due to limited production capacity and various restrictions imposed by certain countries, which are delaying imports as a result of the pandemic. This stretches the patience of customers. However, companies have no influence on supply bottlenecks for goods and raw materials from abroad. So what can they do to keep their delivery promises and secure the loyalty of their customers? Continue (16 vote(s), average: 4.50 out of 5)Loading... Categories Automotive B2B B2C Consumer Goods Industry Reading Tips of the Week
Marketing Tech Trends 2022: Becoming a Digital Champion with the Right Omnichannel Strategy [5 Reading Tips] Posted on 10. January 202221. January 2022 | by Christian Otto Grötsch Source: Unsplash/Adi Goldstein Marketing tech. Is it just a buzzword or a promising development? Spoiler: the latter. After all, the term is not that new. MarTech is basically the combination of marketing and technology. It specifically refers to important measures and tools for harnessing technology to achieve marketing goals. But to what extent can MarTech simplify the work of marketing teams in the future? What role does data-driven marketing play in this regard? And which omnichannel strategy will help you impress customers? Today’s reading tips of the week provide answers to these questions. Continue (13 vote(s), average: 4.69 out of 5)Loading... Categories B2B CRM, Sales & Service Data-Driven Business E-Commerce Marketing Automation Reading Tips of the Week
Sweet Sixteen: dotSource Celebrates 16 Years of Digital Success Right from the Start Posted on 5. January 20225. January 2022 | by Franzi Kunz Source: Unsplash/Tyler Delgado, edited by dotSource Super sweet sixteen. Finally! Rounding up from now on ? Besides the 14th birthday, which officially marks the start of the teenage years, the 16th birthday is one that most adolescents probably eagerly look forward to as well. You can do more. You are allowed to do more. But you also have to do more. The dotSource teenager is no exception! Congratulations and welcome to the in-between. Continue (14 vote(s), average: 4.71 out of 5)Loading... Categories E-Commerce
Handelskraft Turns 15! We (Continue To) Celebrate. Posted on 3. January 20223. January 2022 | by Birthe Struffmann Source: Pexels/Ylanite Koppens Yes, you have read that right. We are still celebrating – or celebrating once again, depending on how you look at it. While some people are still struggling to deal with the aftermath of the holidays, we are starting the new year with full vigour. Well, at the tender age of 15, we were much fitter and handled a full stomach as well as long nights significantly better – and we did not drink alcohol at that time either ? But back to the topic. We are celebrating the 15th birthday of the Handelskraft blog, so let us take a look at what moved us and you last year. Continue (14 vote(s), average: 4.43 out of 5)Loading... Categories B2B B2C Data-Driven Business Publications
Handelskraft Reading Tips of the Year 2021 [5 Reading Tips] Posted on 27. December 202121. January 2022 | by Christian Otto Grötsch Source: Unsplash/Towfiqu barbhuiya The year is coming to an end. We have spared neither expense nor effort to compile the most clicked Handelskraft Reading Tips of the year 2021 and link the corresponding articles here. It was a wild year. It had everything. Stay tuned next year and find out everything you need to know about digital business! Continue (16 vote(s), average: 4.25 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Ho Ho Ho! Handelskraft Wishes You a Merry Christmas Posted on 23. December 202123. December 2021 | by Franzi Kunz Source: Unsplash/Sabri Tuzcu What would Christmas be without the right atmosphere? Exactly. It is time to decorate. Nothing new there. And just like every year, our old friend the Christmas tree finds its way into our living rooms. That is just how Christmas works. Right? Continue (14 vote(s), average: 4.71 out of 5)Loading... Categories E-Commerce
Retail Media: What Advantages Does the New Business Model Offer Retailers? [5 Reading Tips] Posted on 20. December 202120. December 2021 | by Birthe Struffmann Source: Pexels/Karolina Grambowska Ads on trains, banners in weather apps or digital billboards on the way to the next appointment – advertising messages are simply overlooked or even perceived as annoying in everyday life. When customers visit an online shop or a retail store, however, they already have the intention to buy something and are much more receptive to offers. Marketplaces such as Amazon, ABOUT YOU, OTTO and Zalando are taking advantage of this opportunity and are offering companies advertising space on their platforms. This business model is called retail media – and it creates new jobs, departments and even entire companies. Continue (14 vote(s), average: 4.43 out of 5)Loading... Categories B2B B2C Data-Driven Business Digital Marketing E-Commerce Reading Tips of the Week Retail
AI in E-Commerce: More Sales Through Better Customer Experiences? [5 Reading Tips] Posted on 13. December 202121. January 2022 | by Christian Otto Grötsch Source: Pexels/Tara Winstead Shopping has to be easy, fast and convenient. Especially online. For a significant proportion of consumers, however, shopping is still more of a chore. The majority of Germans are already satisfied when the products they order arrive at their homes; only about 17 per cent of them expect the online shops they choose to provide satisfying or even enjoyable shopping experiences. The problem here is that the image of online shops as conveyed by advertising does not always correspond to reality. Fancy interfaces of e-commerce vendors are often deceptive and lead to around 52 per cent of consumers being disappointed by the actual service of the shops. E-commerce vendors should see these dissatisfactions as an opportunity to exceed the expectations of their customers with reasonable measures. Artificial intelligence can help improve shopping experiences in e-commerce and boost sales. But how exactly? Continue (13 vote(s), average: 4.69 out of 5)Loading... Categories B2B B2C Data-Driven Business E-Commerce Reading Tips of the Week
