New white paper: Selecting Marketing Automation Systems

Digitisation is now growing in Europe in sales and marketing departments. Marketing automation is getting said more and more often, but not many people know what that actually means.

Consumers have a strong buying power thanks to new technology, social media, and evaluation platforms. They’re more informed than ever before. Users’ expectations are increasing. They want an individual shopping experience, adapted to their interests. Marketing automation systems help marketing and sales automate processes to more effectively address potential and existing customers across all channels. It combines functions such as lead management, web tracking, campaign management, and workflows in a comprehensive software, and can be connected to existing systems such as a CRM or shop system.

In our new white paper, “Selecting Marketing Automation Software” we provide an overview of the basic characteristics of marketing automation, a guide to system evaluation, and a detailed overview of system vendors on the market. Entry-level solutions such as Hubspot, medium-sized solutions such as Evalanche, and enterprise systems such as Salesforce, Adobe and SAP Hybris are shown.

What possibilities does marketing automation offer?

Marketing automation is suitable for any company that wants to succeed in the long term with its marketing activities — both for SMEs and for enterprises. Especially those who are constantly in contact with their customers benefit from the possibilities that marketing automation offers them – an automated and more individualised approach to the customer and therefore also more qualified leads. Marketing and sales will enable you to work together more effectively and efficiently.

Marketing Automation for E-Commerce Shop Operators

E-Commerce especially benefits from the correct handling of customer data. An integrated system landscape that combines e-commerce, CRM, PIM, and marketing automation forms the basis for the successful digitisation of marketing and sales.

Marketing operators have the opportunity to provide customers with the right information and offers in every situation through marketing automation. Based on the behaviour as well as the personal preferences of the users, for example, products can be recommended or graphic elements individually adapted to the customer. Through lead scoring, prospects are also evaluated and, if a certain threshold is exceeded, handed over directly to the sales department.

In addition, discounts can be differentiated meaningfully between different user groups in order to convince hesitant buyers or to encourage big donors to make further purchases. In the service area, customers can be offered targeted support when buying through a chat window.

Selecting Marketing Automation Systems

You won’t get anywhere with the wrong software. In addition to the appropriate shop system and the corresponding PIM software, choosing the right marketing automation system is crucial.  But how can you choose the right solution in a crowded field? Our current white paper “Selecting Marketing Automation Systems – Providers and Systems Compared” is a guide to help retailers and manufacturers make their decision.

The market for marketing automation systems has grown significantly in recent years and offers solutions that are suitable for any size of a company and its different requirements due to its complex and individually adaptable functionality. Providers of marketing automation software usually have simple pricing models that are compatible with a limited budget and yet can be adapted to growing demands. Among the many providers Salesforce, Adobe, Hubspot, SAP Hybris and more are evaluated.

White Paper: Selecting Marketing Automation Systems – Here’s where to download!

What exactly are marketing automation systems and what can they do? How to choose the right marketing automation software for your own business and individual goals? Which factors play a role? The answer to these questions and even more can be found in our white paper where we compare systems, from entry-level solutions to the enterprise level.  Here’s the free download.

Digitisation is now growing in Europe in sales and marketing departments. Marketing automation is getting said more and more often, but not many people know what that actually means.

Consumers have a strong buying power thanks to new technology, social media, and evaluation platforms. They’re more informed than ever before. Users’ expectations are increasing. They want an individual shopping experience, adapted to their interests. Marketing automation systems help marketing and sales automate processes to more effectively address potential and existing customers across all channels. It combines functions such as lead management, web tracking, campaign management, and workflows in a comprehensive software, and can be connected to existing systems such as a CRM or shop system.

In our new white paper, “Selecting Marketing Automation Software” we provide an overview of the basic characteristics of marketing automation, a guide to system evaluation, and a detailed overview of system vendors on the market. Entry-level solutions such as Hubspot, medium-sized solutions such as Evalanche, and enterprise systems such as Salesforce, Adobe and SAP Hybris are shown.

What possibilities does marketing automation offer?

Marketing automation is suitable for any company that wants to succeed in the long term with its marketing activities — both for SMEs and for enterprises. Especially those who are constantly in contact with their customers benefit from the possibilities that marketing automation offers them – an automated and more individualised approach to the customer and therefore also more qualified leads. Marketing and sales will enable you to work together more effectively and efficiently.

Marketing Automation for E-Commerce Shop Operators

E-Commerce especially benefits from the correct handling of customer data. An integrated system landscape that combines e-commerce, CRM, PIM, and marketing automation forms the basis for the successful digitisation of marketing and sales.

Marketing operators have the opportunity to provide customers with the right information and offers in every situation through marketing automation. Based on the behaviour as well as the personal preferences of the users, for example, products can be recommended or graphic elements individually adapted to the customer. Through lead scoring, prospects are also evaluated and, if a certain threshold is exceeded, handed over directly to the sales department.

In addition, discounts can be differentiated meaningfully between different user groups in order to convince hesitant buyers or to encourage big donors to make further purchases. In the service area, customers can be offered targeted support when buying through a chat window.

Selecting Marketing Automation Systems

You won’t get anywhere with the wrong software. In addition to the appropriate shop system and the corresponding PIM software, choosing the right marketing automation system is crucial.  But how can you choose the right solution in a crowded field? Our current white paper “Selecting Marketing Automation Systems – Providers and Systems Compared” is a guide to help retailers and manufacturers make their decision.

The market for marketing automation systems has grown significantly in recent years and offers solutions that are suitable for any size of a company and its different requirements due to its complex and individually adaptable functionality. Providers of marketing automation software usually have simple pricing models that are compatible with a limited budget and yet can be adapted to growing demands. Among the many providers Salesforce, Adobe, Hubspot, SAP Hybris and more are evaluated.

White Paper: Selecting Marketing Automation Systems – Here’s where to download!

What exactly are marketing automation systems and what can they do? How to choose the right marketing automation software for your own business and individual goals? Which factors play a role? The answer to these questions and even more can be found in our white paper where we compare systems, from entry-level solutions to the enterprise level. Here’s the free download.