Making Hybrid Events Visible: How Messe Erfurt GmbH Increased Its Visibility with the Digital Marketing Audit »dotCheck« – Even Without Face-to-Face Events [Success Story] Concerts, sports events, conferences, trade fairs – sounds like dreams of the past? One thing is clear: there is hardly any industry that has been hit as hard by the COVID-19 pandemic as the events industry. However, real business players are always looking for innovative solutions that are also future-proof – for example through hybrid … Continue reading "Making Hybrid Events Visible: How Messe Erfurt GmbH Increased Its Visibility with the Digital Marketing Audit »dotCheck« – Even Without Face-to-Face Events [Success Story]"
UX Design in B2B with a Future: Leipziger Messe Relies on Living Style Guide to Optimise More Than Just Its Website [Success Story] Whether it is the »Touristik & Caravaning« fair for travel enthusiasts, the »modell-hobby-spiel« fair for children of all ages or the traditional book fair in spring: Leipziger Messe offers a wide variety of popular events. In order to make the website of Leipziger Messe even more visually appealing and modern, the dotSource user experience design … Continue reading "UX Design in B2B with a Future: Leipziger Messe Relies on Living Style Guide to Optimise More Than Just Its Website [Success Story]"
