PIM in a Nutshell: Three Industries, One Goal. Digital Success Thanks to Appropriate System Selection & Implementation [Best Practice] It is no secret that digital business is crucial these days. There is no way around it: every company needs to get involved – and the time is now. Acting now is important to drive your business forward. Take a look at real-life, practical examples: success stories that are blueprints for making your processes more … Continue reading "PIM in a Nutshell: Three Industries, One Goal. Digital Success Thanks to Appropriate System Selection & Implementation [Best Practice]"
Migration from Hybris to SAP Commerce: The Natural Fashion Retailer hessnatur Makes a Big Upgrade Leap and Expands Its E-Commerce Presence to Be Fit for the Future [Success Story] Wool, silk, linen – at hessnatur, these fibres are used for clothing which is not only stylish, but also sustainable and fairly produced. The German slow fashion pioneer is one of the market leaders for natural textiles that meet the highest standards – and has been in this position for 45 years. The company was … Continue reading "Migration from Hybris to SAP Commerce: The Natural Fashion Retailer hessnatur Makes a Big Upgrade Leap and Expands Its E-Commerce Presence to Be Fit for the Future [Success Story]"
Future Retail Trends 2021: Best Practices and Tips for Successful Retail [5 Reading Tips] Many new ideas and concepts benefitted shops last year – despite or maybe even because of COVID-19. They show how important shops will continue to be in cities, but also that their role is changing. Established retail virtues such as environmental compatibility, good service or straightforward shopping processes are being taken up and developed further. … Continue reading "Future Retail Trends 2021: Best Practices and Tips for Successful Retail [5 Reading Tips]"
2021: Salesforce & Slack, Amazon & Wondery – Deals and Forecasts from Silicon Valley and How Companies in Germany Benefit from Them [5 Reading Tips] January, February, March, April? The Internet never stands still. By now, everyone should have entered the new year, so it is time for digital economy forecasts: What can companies and customers expect in 2021? Which tech trends should you keep an eye on? Handelskraftadamus, your trusted blog, is looking at the stars for you today.
Innovation in the Fashion Retail Industry: ESPRIT Starts the Race to Catch up with the Dominant Online Players with a New Brand Image and Modern System Landscape [Success Story] Experience, marketing, omnichannel. Welcome to the buzzword bingo. This is what you would think. However, we all know: even buzzwords have their justification – at least most of them. The tricky part is to make something out of these buzzwords of the moment. In other words: successful business. There is also much more behind the … Continue reading "Innovation in the Fashion Retail Industry: ESPRIT Starts the Race to Catch up with the Dominant Online Players with a New Brand Image and Modern System Landscape [Success Story]"
Forwards Instead of Returns [5 Reading Tips] Not only does shopping have to be faster, more personal and more exciting, it also has to be more sustainable and profitable. Ordering, trying it on, returning. This pattern is repeated far too often in Germany. To be exact: 487 million times.
E-Food: Good Things Come to Those Who Order [5 Reading Tips] Prof. Drosten is pleased. The chief virologist of the Charité Hospital in Berlin, who has become a media star with his daily podcast on NDR Info and thanks to whom hundreds of thousands of laypeople are suddenly talking about viral envelopes, PCR tests and antibody serums, recently made the following observation: the isolation is effective. … Continue reading "E-Food: Good Things Come to Those Who Order [5 Reading Tips]"
Digital Marketing for Higher Visibility in the Fashion World: How LERROS Improved Its Online Presence While Reducing Its Costs [Case Study] Attractiveness lies in the eye of the beholder. Those who clear out their wardrobe and ask themselves how they ever found some of the older pieces so beautiful that they spent money on them know this, too. Fashion brands face this challenge time and time again: they have to offer something that customers find attractive … Continue reading "Digital Marketing for Higher Visibility in the Fashion World: How LERROS Improved Its Online Presence While Reducing Its Costs [Case Study]"
Smart Fashion: Still Dressing or Optimising? Superheroes rarely wear jacked-up jeans and sneakers except to camouflage their identities. Superheroes wear super suits of course. Suits that let them fly. Suits that protect. But the idea of protecting and optimising with fibres and integrated technology is by no means science fiction. Smart fashion has been playing an increasingly important role in the … Continue reading "Smart Fashion: Still Dressing or Optimising?"
Successfully Network and Measure Commerce [5 Reading Tips] Future shopping experiences blend the offline and online worlds. A study by EHI proves that omnichannel retailers are fast among the top 1000 online stores. The combination of all distribution channels climbs to the second position of the most widely used digital business models and will determine the future of retail in addition to an … Continue reading "Successfully Network and Measure Commerce [5 Reading Tips]"
