Smart Supermarkets: How the Retail Industry Benefits from Shopping Cart Scanning, Dynamic Pricing and AI as the Boss [5 Reading Tips] Artificial intelligence is the digital business trend par excellence. That’s what you hear. That’s what you read. That’s what they say. The »Hype Cycle for Emerging Technologies« published by the US research firm Gartner confirms this year after year. But what happens next? Either the hype fizzles out and the technologies disappear again – or … Continue reading "Smart Supermarkets: How the Retail Industry Benefits from Shopping Cart Scanning, Dynamic Pricing and AI as the Boss [5 Reading Tips]"
Migration with SAP: On-Premise vs Cloud [Part 1] We like to move it, move it …, we like to: move it. We move. Constantly. Forward. And Reel 2 Real’s unforgettable hit is also the right soundtrack for what we, our clients and our partners accomplish in digital business every day: we make sure that things move forward – forward towards digital thinking, data-driven … Continue reading "Migration with SAP: On-Premise vs Cloud [Part 1]"
Chatbots in Customer Communication: The Maltreated Little Helpers [5 Reading Tips] When talking to a chatbot, Germans are among the most unfriendly customers: they are often not satisfied with certain answers and frequently insult chatbots. However, the new communication channels are popular when it comes to topics that are too embarrassing for customers to talk about with a human being. Nevertheless, chatbots have established themselves as … Continue reading "Chatbots in Customer Communication: The Maltreated Little Helpers [5 Reading Tips]"
Five Recommendations on Product Experience Management from Akeneo’s Global B2B Survey 2020 Our partner Akeneo is one of the leading providers of PIM systems worldwide. With Akeneo, companies bring together all the data relevant to a product and can channel intelligently which data is displayed where and when. In today’s guest article, Akeneo summarises what it takes to provide brands, retailers and manufacturers with a consistent and … Continue reading "Five Recommendations on Product Experience Management from Akeneo’s Global B2B Survey 2020"
Digital Sales Processes for BayWa AG – How to Build a Complex E-Commerce Landscape [Success Story] BayWa AG is the largest agricultural trader in Germany and a major international player in agricultural and renewable energy business. The group has more than 200 sales locations in Germany and Austria. Besides a wide range of products, customers especially appreciate the competent and personal consulting services at these locations. However, BayWa is also one … Continue reading "Digital Sales Processes for BayWa AG – How to Build a Complex E-Commerce Landscape [Success Story]"
Forwards Instead of Returns [5 Reading Tips] Not only does shopping have to be faster, more personal and more exciting, it also has to be more sustainable and profitable. Ordering, trying it on, returning. This pattern is repeated far too often in Germany. To be exact: 487 million times.
E-Food: Good Things Come to Those Who Order [5 Reading Tips] Prof. Drosten is pleased. The chief virologist of the Charité Hospital in Berlin, who has become a media star with his daily podcast on NDR Info and thanks to whom hundreds of thousands of laypeople are suddenly talking about viral envelopes, PCR tests and antibody serums, recently made the following observation: the isolation is effective. … Continue reading "E-Food: Good Things Come to Those Who Order [5 Reading Tips]"
Digital Marketing for Higher Visibility in the Fashion World: How LERROS Improved Its Online Presence While Reducing Its Costs [Case Study] Attractiveness lies in the eye of the beholder. Those who clear out their wardrobe and ask themselves how they ever found some of the older pieces so beautiful that they spent money on them know this, too. Fashion brands face this challenge time and time again: they have to offer something that customers find attractive … Continue reading "Digital Marketing for Higher Visibility in the Fashion World: How LERROS Improved Its Online Presence While Reducing Its Costs [Case Study]"
Field Service Management Solutions Ensure Increased Productivity and Improved Customer Satisfaction [5 Reading Tips] Everyone has probably been in the situation of having to call a technician to investigate and solve a problem at home, at work or at the factory. Sometimes, it is a quick, smooth process that satisfies the customer. Other scenarios, however, can be frustrating, time-consuming and error-prone. In an increasingly customer-centric world where customer experience … Continue reading "Field Service Management Solutions Ensure Increased Productivity and Improved Customer Satisfaction [5 Reading Tips]"
Microinteractions – Small Silver Bullets for User Experience [5 Reading Tips] In our digital life, we are almost always surrounded by them. From mobile alarm clocks to payment apps and instant messengers to online shopping – microinteractions are used to improve our user experience. But what exactly are these small interactions between humankind and machines? And how are they used effectively?
