Salesforce – Revenue Growth in Full Swing [5 Reading Tips] These are reading tips, not investment tips – and no maths class for fifth graders either. We will get to both later though. Since these are reading tips, we refer to other texts worth reading – to this one from the deepest SPIEGEL ONLINE archives, for example, which was published in 2003. Such a long … Continue reading "Salesforce – Revenue Growth in Full Swing [5 Reading Tips]"
Migration from MVP to Launch: myAGRAR Relies on Magento 2.4 for Multi-Client Commerce [Success Story] To this day, farmers have their hands full in early spring – rather in February than in March – because they need to cultivate their fields. In order to get everything they need for a good harvest year, more and more of them are focusing on online shopping. myAGRAR is one of the leading online … Continue reading "Migration from MVP to Launch: myAGRAR Relies on Magento 2.4 for Multi-Client Commerce [Success Story]"
Thinking and Designing Tech and UXD Together: Tech-telmechtel with UX and Web Design [Interview] Tech-telmechtel is back. The break was long, but the comeback is all the more powerful. Not only are we celebrating our tenth Tech-telmechtel episode, but we are also bringing you the first Tech-telmechtel interview with two guests at once. OK, let us focus on one thing at a time: the 10th Tech-telmechtel interview. 2 experts. … Continue reading "Thinking and Designing Tech and UXD Together: Tech-telmechtel with UX and Web Design [Interview]"
CRM and Marketing Automation in Agricultural E-Commerce: myAGRAR Integrates Salesforce’s Customer Success Solutions to Obtain a 360-Degree View of the Customer [Success Story] A small seed grows into two-metre-high sunflowers, thousands of seeds turn into many hectares of crops – and good service and intelligent marketing create a strong bond between customers and companies. This special connection is also important to myAGRAR: the online shop for farmers is operated by AgrarOnline GmbH, which has its headquarters in Ratzeburg, … Continue reading "CRM and Marketing Automation in Agricultural E-Commerce: myAGRAR Integrates Salesforce’s Customer Success Solutions to Obtain a 360-Degree View of the Customer [Success Story]"
Consent Management in E-Commerce: BADER Creates Customer Trust Through Data Transparency [Success Story] The GDPR legally obliges operators of digital platforms to clearly inform users about the storage and use of personal data. In May 2020, a ruling by the German Federal Court of Justice added an additional article to the regulation, stating that users must not only be informed about the use of personal data, but must … Continue reading "Consent Management in E-Commerce: BADER Creates Customer Trust Through Data Transparency [Success Story]"
Changing CMS: Complex, But Important. What Do You Need to Consider? [5 Reading Tips] Today, it is no longer enough to simply present products and sell them. Instead, customers expect interesting, high-quality content. Content management systems (CMS) can help with this. They are useful tools to easily and consistently create and manage content (texts, images, videos) for shop pages, social media channels or blogs. These systems can be used … Continue reading "Changing CMS: Complex, But Important. What Do You Need to Consider? [5 Reading Tips]"
E-Commerce Know-How to Go. Five Examples, One Message: Succeeding with the Right System & Digitalisation Partner [Best Practice] The doorbell is ringing. The heart is pounding. The parcel service driver is sweating. The customer is shouting with joy. It is the penultimate scene of an everyday spectacle: we have ordered something online. After the delivery time has been kept as short as possible, we now want the product to bring us joy for … Continue reading "E-Commerce Know-How to Go. Five Examples, One Message: Succeeding with the Right System & Digitalisation Partner [Best Practice]"
ESPRIT Is the Fastest Online Shop in the Fashion Industry! Our client ESPRIT took first place in the e-fashion page speed ranking. On behalf of the German trade journal TextilWirtschaft, the Hamburg-based e-commerce service provider Baqend examined the page load speed of the 50 fashion online shops with the highest turnover. The results of the study are clear: the shop pages of ESPRIT.de load the … Continue reading "ESPRIT Is the Fastest Online Shop in the Fashion Industry!"
Corporate Design for an HR Start-Up: SiebenWunder Embarks on a Successful Future with Customised Brand Look [Success Story] Colours play a major role in e-commerce. Successful companies and brands deliberately choose to use blue, orange or yellow in their corporate logos. Just like shapes, marketing claims and faces behind the company, they reflect the company’s identity. Apart from that, they also trigger emotions – and this is exactly what a brand has to … Continue reading "Corporate Design for an HR Start-Up: SiebenWunder Embarks on a Successful Future with Customised Brand Look [Success Story]"
SEO Must-Haves 2021: Better Rankings with High-Quality Content, Accurate Product Data and User-Friendly Experiences [5 Reading Tips] Whether Panda, Penguin, Fred or BERT – besides their funny names, the Google updates so far have another thing in common: they all had more or less of an impact on the ranking of websites in the search engine. From the very beginning, Google has always wanted to present users with the most relevant search … Continue reading "SEO Must-Haves 2021: Better Rankings with High-Quality Content, Accurate Product Data and User-Friendly Experiences [5 Reading Tips]"
