Avoiding Loss of Value: How Online Retailers Reduce Overstock [5 Reading Tips] At the moment, the retail industry is struggling on many fronts at the same time. While some companies are unable to meet consumer demand due to a lack of raw materials and logistical problems, others are stuck with their goods. Higher prices and increasingly negative shopping experiences caused by delivery delays have curbed consumers’ desire … Continue reading "Avoiding Loss of Value: How Online Retailers Reduce Overstock [5 Reading Tips]"
Marketing for FMCG: Why Digital Is the Fastest Way to Reach Your Target Audience [5 Reading Tips] Every day, people consume fast-moving consumer goods (FMCG). These include food with a short shelf life, newspapers, hygiene products and detergents. In other words: the demand for FMCG is high – and the market is extremely competitive. There is hardly any other industry where brand preference plays such a big role. Once customers are satisfied … Continue reading "Marketing for FMCG: Why Digital Is the Fastest Way to Reach Your Target Audience [5 Reading Tips]"
German Packaging Act Pays off in the Long Term – For Companies and the Environment [5 Reading Tips] Yay, another change in the law! Who is supposed to navigate through the jungle of provisions, ordinances and exemptions? The Price Indication Ordinance is now followed by an amendment to the German Packaging Act (VerpackG2). This tightens the legal framework for packaging licencing in order to respond to the growth in e-commerce, to-go consumption and … Continue reading "German Packaging Act Pays off in the Long Term – For Companies and the Environment [5 Reading Tips]"
Last Mile: How to Process Customer Orders Faster with Micro-Fulfilment [5 Reading Tips] Faster, more flexible, more individual. This is what customers expect when ordering online. Whether it is groceries, shoes or household goods: ideally, customers have ordered items delivered to their homes on the same day or can pick them up in store. For marketplace giants like Amazon, this goes without saying, but for retailers, it poses … Continue reading "Last Mile: How to Process Customer Orders Faster with Micro-Fulfilment [5 Reading Tips]"
B2B Commerce with Adobe: How ATR Landhandel Set New Standards in the Agricultural Industry [Success Story] Agriculture – that sounds like a lot of hard work and getting up really early. However, it also sounds like a lot of fresh air and rich harvests. That is true, but the agricultural industry has long been shaped by digital technologies such as smart farming, milking robots and agricultural apps. As B2B customers, agricultural … Continue reading "B2B Commerce with Adobe: How ATR Landhandel Set New Standards in the Agricultural Industry [Success Story]"
D2C: How to Secure Competitive Advantages with a Direct-to-Consumer Approach [5 Reading Tips] There is no such thing as »can’t«. Those who think that close customer relationships are not possible in e-commerce are mistaken. Successful direct-to-consumer (D2C) brands like STABILO, Fissler and Britax Römer show how close interaction with customers can turn the purchase of pens, pans and child car seats into an experience. Although D2C sales in … Continue reading "D2C: How to Secure Competitive Advantages with a Direct-to-Consumer Approach [5 Reading Tips]"
Data-Driven Marketing [New White Paper] Yesterday you were browsing an online shop for cat food and today you are seeing Whiskas ads on Instagram? Or maybe you are planning a trip to Saxon Switzerland and your feed is flooded with all-weather jackets as a result? And what about cookies on websites, do you accept or reject them? All this has … Continue reading "Data-Driven Marketing [New White Paper]"
Digital Champions Prevail: dotSource Clients Are among Germany’s Most Innovative Companies [5 Reading Tips] Digital companies are particularly innovative. This is also confirmed by a recent study conducted by the business magazine Capital and the data portal Statista. As part of this study on Germany’s most innovative companies, 470 companies were recognised as particularly innovative. 51 of these are from the »Internet, Media and Communication« sector alone. Technology and … Continue reading "Digital Champions Prevail: dotSource Clients Are among Germany’s Most Innovative Companies [5 Reading Tips]"
SWIFT Exclusion: What It Means for German Companies and E-Commerce [5 Reading Tips] IBAN rings a bell with most people. So does BIC. But what exactly is SWIFT? While IBAN means International Bank Account Number, BIC stands for Bank Identifier Code. SWIFT is the system that banks use to communicate internationally. Russian banks were also part of this banking communication network – until two weeks ago. On Monday, … Continue reading "SWIFT Exclusion: What It Means for German Companies and E-Commerce [5 Reading Tips]"
Making Hybrid Events Visible: How Messe Erfurt GmbH Increased Its Visibility with the Digital Marketing Audit »dotCheck« – Even Without Face-to-Face Events [Success Story] Concerts, sports events, conferences, trade fairs – sounds like dreams of the past? One thing is clear: there is hardly any industry that has been hit as hard by the COVID-19 pandemic as the events industry. However, real business players are always looking for innovative solutions that are also future-proof – for example through hybrid … Continue reading "Making Hybrid Events Visible: How Messe Erfurt GmbH Increased Its Visibility with the Digital Marketing Audit »dotCheck« – Even Without Face-to-Face Events [Success Story]"
