Digitising corn and wheat – Agriculture 4.0 The tech industry isn’t the only thing that’s being moved by digital technology. Farming’s getting high-tech! Tractors and combined harvester? Controlled via GPS. Irrigation planning? Supported by AI. In the field, in the vineyard, on the water: Data is collected everywhere and transmitted to the central computer. For example, the farmer can monitor the route … Continue reading "Digitising corn and wheat – Agriculture 4.0"
Supply chain management 4.0 – The future of the fully automatic ordering process Summer’s within reach. After you do a quick check of an outdoor furniture store during lunch, you decide to order a simple hammock chair for home. Choosing the right colour and size is not a problem either. That same evening, your smartphone rings and a car with that new piece of jewellery is on your … Continue reading "Supply chain management 4.0 – The future of the fully automatic ordering process"
Direct-to-consumer brands: Brands rethinking customer relations in the digital age In recent years, a number of so-called direct-to-consumer startups have emerged that want to rethink and improve customer relations. They focus on four milestones that are particularly relevant for smart consumers: Community, trust, experimentation, and independence. The latter refers to the courage to renounce all sorts of intermediaries. In addition, such direct-to-consumer brands draw on … Continue reading "Direct-to-consumer brands: Brands rethinking customer relations in the digital age"
New white paper: »Customer Engagement: Digital Experience Platforms Compared« Nowadays anyone can connect to anything and everyone through the Internet and exchange with different technology. Technological efficiency is often the key to success in these connections between people, but also between people and product or people and services. 82 per cent of marketers believe that they know how their clients want to interact with … Continue reading "New white paper: »Customer Engagement: Digital Experience Platforms Compared«"
WÜRTH receives the 2019 Shop Award Skilled craftsmanship and digitisation. If you don’t think one can benefit from another, the results of the 2019 Shop Áwards should be the final nail in the coffin to put that reasoning to bed. After all, whoever succeeds in transferring classic retail virtues from analogue to digital, and with great success, rightly deserves the coveted … Continue reading "WÜRTH receives the 2019 Shop Award"
Distributed commerce: Shop anywhere with fewer clicks Moments of inspiration strike outside online shops, which is what distributed commerce takes advantage of. From Instagram to Facebook and Snapchat to TikTok, users on the platforms are reluctant to leave what they were doing just to buy something. So how can companies get on the feeds of hundreds, thousands, or even millions and get … Continue reading "Distributed commerce: Shop anywhere with fewer clicks"
From mobile commerce to science – What’ll PWAs conquer next? Anyone who wants to digitize today doesn’t need an app anymore. There’s long been a smarter solution to meet today’s user requirements: Progressive Web Apps. By combining the features of a mobile-optimised website with the usability of an app, they significantly enhance the user experience, not just from an end-user perspective, but also from a … Continue reading "From mobile commerce to science – What’ll PWAs conquer next?"
E-Food — The last mile is the biggest challenge [5 Reading Tips] Online shopping has long been a fixture in German retail. But there are certain sectors that are slower to keep up. According to a recent survey by Digital Association of Germany Bitkom, online grocery, despite its growth, hardly reaches any new customers. How’s that possible? The e-food market is also facing a major challenge: the … Continue reading "E-Food — The last mile is the biggest challenge [5 Reading Tips]"
The Holy Grail of Personal Data – Putting GDPR to the Test Amazon knows us better than most of our friends. Accurate product suggestions and personalised advertising ensure that your opinion of them is full of enthusiasm instead of irritation, because such features are expected when it comes to online shopping. But what’s the price we’re paying for this convenience? Thanks to the GDPR, civil rights activist, … Continue reading "The Holy Grail of Personal Data – Putting GDPR to the Test"
What do technology and hardware do for a better customer experience in 2019? [5 Reading Tips] It’s incredibly exciting how rapidly technology is evolving to deliver better and simpler customer experiences. In this regard, the latest ideas were presented at the »Consumer Electronics Show«, commonly known as CES in Las Vegas. Instead of mere prototypes, innovations presented there this year offer concrete, usable applications in many areas and pave the way … Continue reading "What do technology and hardware do for a better customer experience in 2019? [5 Reading Tips]"
