E-Sports as a Marketing Instrument for Companies in the Digital Age [5 Reading Tips] Digitisation is not a megatrend anymore, it has become normality nowadays. It determines both our private and professional daily life. In particular how people spend their free time has changed enormously in the course of digital change in recent years. The best example is the way sport is done nowadays. Thanks to digitally connected devices, … Continue reading "E-Sports as a Marketing Instrument for Companies in the Digital Age [5 Reading Tips]"
Online Shopping in the Alpine Republic – Where Do the Swiss Go Shopping? [5 Reading Tips] E-commerce just keeps growing – not only in Germany: even in our neighbouring countries, the shopping mania via desktop and smartphones only knows one direction – upwards. A good reason to take a closer look at a neighbour who is particularly interesting for German retailers.
Personalisation Above the Clouds: De Gruyter Takes Customer Experience to a New Level with Salesforce Multi-Cloud It is no longer possible without personalisation! Many companies have understood by now that they have to offer their customers more than just a simple webshop with standard product images and clumsy descriptions which only makes reading easier for the search engine, but not for the customer. If orders are made more difficult because forms … Continue reading "Personalisation Above the Clouds: De Gruyter Takes Customer Experience to a New Level with Salesforce Multi-Cloud"
Internet of Things Was Only the Beginning – Here Comes »Smart Dust« [5 Reading Tips] The development of the Internet of Things is nowhere near slowing down. Quite the opposite: by the end of this year, presumably 4.8 billion networked endpoints will be used in the enterprise segment and car industry. According to a forecast by Gartner, this figure will even rise to 5.8 billion by 2020 which is equivalent … Continue reading "Internet of Things Was Only the Beginning – Here Comes »Smart Dust« [5 Reading Tips]"
»Online Shop Only« in B2B – How MEVACO Succeeds in Translating Customer Focus from Analogue to Digital with Salesforce Service Cloud [Case Study] CRM kills Salespeople. As if. The success story of MEVACO shows that it should rather be called CRM supports Salespeople. Why? Because the suitable system and its networking ensure ideal processes. This, in turn, provides the basis for the measure of all things in terms of designing digital customer relationships: added values. In the »As-A-Service-Age« … Continue reading "»Online Shop Only« in B2B – How MEVACO Succeeds in Translating Customer Focus from Analogue to Digital with Salesforce Service Cloud [Case Study]"
Microservices Instead Of Monolith: The Publisher C.H.BECK Is Restructuring Its Online Shop With Commercetools [Case Study] Faster, more flexible, more efficient, more scalable, more performant. These five requirements are the Holy Grail of each online shop nowadays because customers expect lightning-fast loading times, simple operation and an up-to-date product range at all times. Companies, in turn, want to develop innovations quickly, optimise cost savings and attain maximum productivity. With increasing growth … Continue reading "Microservices Instead Of Monolith: The Publisher C.H.BECK Is Restructuring Its Online Shop With Commercetools [Case Study]"
Smart Fashion: Still Dressing or Optimising? Superheroes rarely wear jacked-up jeans and sneakers except to camouflage their identities. Superheroes wear super suits of course. Suits that let them fly. Suits that protect. But the idea of protecting and optimising with fibres and integrated technology is by no means science fiction. Smart fashion has been playing an increasingly important role in the … Continue reading "Smart Fashion: Still Dressing or Optimising?"
3D Printing Is Shaking Up The Manufacturing Industry [5 Reading Tips] Parts for cars and aeroplanes and even implants for humans… All could be manufactured on demand with 3D printing. 3D printing/manufacturing is getting trendy again. According to market research firm IDC, four out of ten manufacturers will utilise it in the next three to five years. Factors contributing to the boom include advances in hardware … Continue reading "3D Printing Is Shaking Up The Manufacturing Industry [5 Reading Tips]"
Successfully Network and Measure Commerce [5 Reading Tips] Future shopping experiences blend the offline and online worlds. A study by EHI proves that omnichannel retailers are fast among the top 1000 online stores. The combination of all distribution channels climbs to the second position of the most widely used digital business models and will determine the future of retail in addition to an … Continue reading "Successfully Network and Measure Commerce [5 Reading Tips]"
Retail as a Service: No Sales, Just Experiences [5 Reading Tips] People keep saying stationary retail is dead. But that’s not really the case. True to the motto »Transform or die!«, the role of branch locations is being redefined and promoted through innovative store concepts. Stationary businesses are no longer seen as just a sales instrument, but they are increasingly developing into service points. The focus … Continue reading "Retail as a Service: No Sales, Just Experiences [5 Reading Tips]"
