Business Intelligence in Agriculture: How KWS Benefits from Data-Driven Decision-Making [Success Story] Agricultural machinery autonomously driving on fields; animals being fed based on algorithms and caressed by petting robots – such futuristic scenarios in agriculture are still rather utopian. However, considering the low precipitation last year, it would already make a big difference if we could breed maize varieties that can cope better with extreme drought than … Continue reading "Business Intelligence in Agriculture: How KWS Benefits from Data-Driven Decision-Making [Success Story]"
B2B Commerce with Adobe: How ATR Landhandel Set New Standards in the Agricultural Industry [Success Story] Agriculture – that sounds like a lot of hard work and getting up really early. However, it also sounds like a lot of fresh air and rich harvests. That is true, but the agricultural industry has long been shaped by digital technologies such as smart farming, milking robots and agricultural apps. As B2B customers, agricultural … Continue reading "B2B Commerce with Adobe: How ATR Landhandel Set New Standards in the Agricultural Industry [Success Story]"
CMS Migration from TYPO3 to Bloomreach at Südpellets: How Content Commerce for Wood Fuels Works [Success Story] BayWa AG was founded in Munich in 1923. The company with roots in cooperative agricultural trade has developed into a globally active group that serves various industries. Whether it is in agricultural trade, building materials trade or the energy industry: the group is one of the leading companies in Europe. In the wood pellets industry, … Continue reading "CMS Migration from TYPO3 to Bloomreach at Südpellets: How Content Commerce for Wood Fuels Works [Success Story]"
CRM Best Practices from Agriculture to Publishing: Nine Successful Salesforce Use Cases [Best Practice] In order to stay ahead of the competition in terms of customer success, you should not let your processes stagnate or be content with merely using innovative solutions. So much for theory. In our new »CRM Best Practices« publication, we show you how to turn customer relationship management from a theoretical business strategy construct into … Continue reading "CRM Best Practices from Agriculture to Publishing: Nine Successful Salesforce Use Cases [Best Practice]"
Migration from MVP to Launch: myAGRAR Relies on Magento 2.4 for Multi-Client Commerce [Success Story] To this day, farmers have their hands full in early spring – rather in February than in March – because they need to cultivate their fields. In order to get everything they need for a good harvest year, more and more of them are focusing on online shopping. myAGRAR is one of the leading online … Continue reading "Migration from MVP to Launch: myAGRAR Relies on Magento 2.4 for Multi-Client Commerce [Success Story]"
CRM and Marketing Automation in Agricultural E-Commerce: myAGRAR Integrates Salesforce’s Customer Success Solutions to Obtain a 360-Degree View of the Customer [Success Story] A small seed grows into two-metre-high sunflowers, thousands of seeds turn into many hectares of crops – and good service and intelligent marketing create a strong bond between customers and companies. This special connection is also important to myAGRAR: the online shop for farmers is operated by AgrarOnline GmbH, which has its headquarters in Ratzeburg, … Continue reading "CRM and Marketing Automation in Agricultural E-Commerce: myAGRAR Integrates Salesforce’s Customer Success Solutions to Obtain a 360-Degree View of the Customer [Success Story]"
Tech Talk, Low Code & Agricultural E-Commerce: Tech-telmechtel with Salesforce B2B Commerce Cloud [Interview] »When I grow up, I want to be a storyteller«. Who, if not Sven, tells the coolest stories and manages to explain even the most abstract topics and the most challenging projects in such a way that everyone not only understands them, but also absolutely loves them? And guess what: today, he’s our interview guest. … Continue reading "Tech Talk, Low Code & Agricultural E-Commerce: Tech-telmechtel with Salesforce B2B Commerce Cloud [Interview]"
Service and Shopping from One Source in B2B – KWS SAAT on Course for Innovation with Multi-Cloud Salesforce DXP [Success Story] Hardly any other industry in Germany has made as much digital progress in recent years as the agricultural industry. This does not only include GPS-controlled sowing and harvesting machines as well as satellites that measure fields; logistics and procurement in the agricultural industry are also already at a highly, partly fully digitised level in many … Continue reading "Service and Shopping from One Source in B2B – KWS SAAT on Course for Innovation with Multi-Cloud Salesforce DXP [Success Story]"
Marketing Automation Is More Than Sending Out Newsletters – How BayWa Achieves Next-Level Personalisation with SAP Marketing Cloud [Success Story] BayWa – you have read a lot about this company on our blog lately. Yes, BayWa AG is indeed featured frequently in our weekly success stories. This is because the company is clearly on the fast track to success when it comes to digital transformation. The Munich-based group, which is one of the market leaders … Continue reading "Marketing Automation Is More Than Sending Out Newsletters – How BayWa Achieves Next-Level Personalisation with SAP Marketing Cloud [Success Story]"
E-Procurement via BIOS Sets International Standards: BayWa Handles the Needs of All Its Employees with a Central Platform The pens are out of ink. Or they have disappeared. There are also no more envelopes – such situations happen in the office every day, calling for replenishment via the internal procurement system. However, employees do not only get office supplies from their employers: computers, tablets, smartphones – in short: hardware – is another important … Continue reading "E-Procurement via BIOS Sets International Standards: BayWa Handles the Needs of All Its Employees with a Central Platform"
