Best-of-Suite for the Best CRM: INNIO Relies on Salesforce Multi-Cloud Solution for Optimised Service Processes [Case Study] The digital age is an age of inflationary superlatives. The best customer approach is more important than the largest product range. The best service beats the lowest price. The best user experience beats everything anyway. No matter which added values it is about, the fight for superlatives is justified because the company that offers the … Continue reading "Best-of-Suite for the Best CRM: INNIO Relies on Salesforce Multi-Cloud Solution for Optimised Service Processes [Case Study]"
»Online Shop Only« in B2B – How MEVACO Succeeds in Translating Customer Focus from Analogue to Digital with Salesforce Service Cloud [Case Study] CRM kills Salespeople. As if. The success story of MEVACO shows that it should rather be called CRM supports Salespeople. Why? Because the suitable system and its networking ensure ideal processes. This, in turn, provides the basis for the measure of all things in terms of designing digital customer relationships: added values. In the »As-A-Service-Age« … Continue reading "»Online Shop Only« in B2B – How MEVACO Succeeds in Translating Customer Focus from Analogue to Digital with Salesforce Service Cloud [Case Study]"
CRM Is More Than Software – Technology On Its Own Does Not Create A Competitive Advantage [5 Reading Tips] Personalisation is essential to the successful creation of digital customer relationships and thus for long-term success. Addressing customers individually is far more than sending an e-mail with the correct name. 360-degree customer focus is required, which in turn covers all touchpoints of the customer journey. In order to master all these mammoth tasks, companies need … Continue reading "CRM Is More Than Software – Technology On Its Own Does Not Create A Competitive Advantage [5 Reading Tips]"
Content Management Systems: Four Basic Questions, Four Great Answers Today, brands are made more visible with websites, we look at blogs about home furnishing, and fashion brands for inspiration, we Google services, and that’s how we all end up on a corporate website. The importance of creative content for customer acquisition and retention is undeniably high. There’s competition for users’ attention as well. So … Continue reading "Content Management Systems: Four Basic Questions, Four Great Answers"
B2B e-commerce: Growth requires the right mindset [5 reading tips] How has B2B digitally matured? Are the days when digitising a business was understood as an online copy of the physical business or product catalogue now behind the industry? After all, to be successful in online reatil over the long term and to stand out from the competition requires far more than just a good … Continue reading "B2B e-commerce: Growth requires the right mindset [5 reading tips]"
100 years of Bauhaus – What can digital businesses learn from the Master of Modern? Walter Gropius is a German architect, designer, and founder of Bauhaus. This is what’s in every dictionary. But Gropius is more than a historical figure; he’s an icon, a brand, an influencer. His name is still synonymous with pioneering architecture and the best design. We’re taking the 100th anniversary of Bauhaus as an opportunity to … Continue reading "100 years of Bauhaus – What can digital businesses learn from the Master of Modern?"
New white paper: »Customer Engagement: Digital Experience Platforms Compared« Nowadays anyone can connect to anything and everyone through the Internet and exchange with different technology. Technological efficiency is often the key to success in these connections between people, but also between people and product or people and services. 82 per cent of marketers believe that they know how their clients want to interact with … Continue reading "New white paper: »Customer Engagement: Digital Experience Platforms Compared«"
