CDP, DMP or CRM? What Is the Best Way to Gather Customer Data? [5 Reading Tips] With the wide variety of solutions for customer data, it is not that easy to keep track of them all. Particularly the more recent category of customer data platforms (CDPs) creates confusion among marketers. After all, it is not always easy to clearly distinguish between a CDP and other solutions. Today’s reading tips summarise the … Continue reading "CDP, DMP or CRM? What Is the Best Way to Gather Customer Data? [5 Reading Tips]"
Five Recommendations on Product Experience Management from Akeneo’s Global B2B Survey 2020 Our partner Akeneo is one of the leading providers of PIM systems worldwide. With Akeneo, companies bring together all the data relevant to a product and can channel intelligently which data is displayed where and when. In today’s guest article, Akeneo summarises what it takes to provide brands, retailers and manufacturers with a consistent and … Continue reading "Five Recommendations on Product Experience Management from Akeneo’s Global B2B Survey 2020"
Cross-Media Education – Cornelsen Provides Added Value in a Multi-Channel Customer Landscape with Its New PIM System [Success Story] Publishing and digitisation are no longer mutually exclusive. It did not only become clear during the last few weeks that a combination of tradition and modernity – of analogue and digital – is an advantage for all user groups. Looking at schools and further education, it also becomes apparent that there is still a lot … Continue reading "Cross-Media Education – Cornelsen Provides Added Value in a Multi-Channel Customer Landscape with Its New PIM System [Success Story]"
Single Source of Truth Instead of Data Silos: Analytik Jena Ready for Digital Business with New PIM & MDM Software [Success Story] Companies whose history dates back to the German reunification can rely on several years of experience and expertise in their industry. They know how their customers tick and what they want. This knowledge is crucial in highly competitive markets in order to acquire new customers and convince them with quality and service. After all, an … Continue reading "Single Source of Truth Instead of Data Silos: Analytik Jena Ready for Digital Business with New PIM & MDM Software [Success Story]"
Tasty Content – Fissler Ensures »Made in Germany« Quality All Around [Success Story] One does not have to participate in »Das perfekte Dinner« (The Perfect Dinner) to appreciate the value of good cookware. Amateur chefs all over the world know how annoying low-quality pots, pans and knives can be. Especially if they are treated a little harsher when cooking, they quickly get blunt blades or deep scratches, which … Continue reading "Tasty Content – Fissler Ensures »Made in Germany« Quality All Around [Success Story]"
E-Commerce Quick & Easy – Get Started with the Salesforce B2C & B2B E-Commerce Packs! Kickstarter is not only the name of the pioneering start-up from New York, but also the term for the type of financing that the American crowdfunding platform has introduced into global digital business. In light of current events, however, giving companies a kick start, i.e. providing support to get off to a flying start into … Continue reading "E-Commerce Quick & Easy – Get Started with the Salesforce B2C & B2B E-Commerce Packs!"
CDP – Yet Another Platform? Or the True Path to Omnichannel Customer Experience? [5 Reading Tips] Data is the gold of the digital age. Whether sales, marketing or service – no successful digital business without data. The collection, processing and analysis of all types of data, especially customer data, therefore plays a key role in many companies to break down data silos, drive omnichannel marketing forward and ultimately obtain a 360-degree … Continue reading "CDP – Yet Another Platform? Or the True Path to Omnichannel Customer Experience? [5 Reading Tips]"
Selecting PIM and MDM Software – Comparing Product Information and Master Data Management Systems [Updated White Paper] What is the milling machine’s width? How high is it, how deep does it mill and how many watts does it have? In many areas, intelligent product information data management (PIM) is the key to sales success because the customer wants to know as precisely as possible what distinguishes the product he wants to purchase. … Continue reading "Selecting PIM and MDM Software – Comparing Product Information and Master Data Management Systems [Updated White Paper]"
Conversion Optimisation: A Checklist for More Success [Part 4] We’ve all been there. Hungry and shopping without a grocery list… NOT a good idea. You bought things that weren’t just expensive, but also that you don’t end up using or eating because they’re not as good as you expected. Oh and that toilet paper you really needed? Forgot it. So you could say lists … Continue reading "Conversion Optimisation: A Checklist for More Success [Part 4]"
Big data for big players: How Krones wants to create the beverage factories of the future [Case Study] Soft drinks and water in PET (plastic) bottles, canned beer, or canned food. Without the right packaging, our daily shopping would be a lot more environmentally friendly, but also much more exhausting. Not to mention the logistics, which would have to be completely rethought. Hundreds of millions of beverage and food packaging products are produced … Continue reading "Big data for big players: How Krones wants to create the beverage factories of the future [Case Study]"
