B2B E-Commerce with Salesforce – How MEVACO Successfully Migrated Its Online Shop [Success Story] Modern architecture is characterised by exposed concrete and glass – and by metal. The components of translucent metal façades often come from MEVACO, one of the largest and most modern metal construction companies in Germany and Europe. MEVACO has been processing orders online for several years now – with great success. The company was so … Continue reading "B2B E-Commerce with Salesforce – How MEVACO Successfully Migrated Its Online Shop [Success Story]"
Lead Generation Through Marketing Automation: How Marketing Intelligence by Salesforce Can Help You Generate High-Quality Leads A brand is only as strong as its marketing. That is a fact. And marketing is only as strong as its team. But what makes a strong marketing team? What qualities does a perfect marketer need? Creativity? Communication skills? Stylistic confidence? Research skills? Multimedia literacy? An understanding of channels? Of trends? Analytical skills? Tool expertise? … Continue reading "Lead Generation Through Marketing Automation: How Marketing Intelligence by Salesforce Can Help You Generate High-Quality Leads"
PIM Integration in the Adult Entertainment Industry: How Dildoking Uses Akeneo to Efficiently Manage Its Wide Range of Products [Success Story] Incorrect or insufficient product data leads to customers returning ordered goods later on. Not only does this cause dissatisfaction among customers, but it also means additional costs for companies. For this reason, all relevant product information should be complete and comprehensive. If this is not the case, vendors pay a high price. In order to … Continue reading "PIM Integration in the Adult Entertainment Industry: How Dildoking Uses Akeneo to Efficiently Manage Its Wide Range of Products [Success Story]"
Hyper-Personalisation: How to Use AI to Effectively Implement Your Marketing Measures [5 Reading Tips] Offering the right product at the right time – the art of marketing. However, the clustering of potential customers based on past search queries has reached its limits. No one wants to see ads about knitted socks for weeks just because they bought them online as a birthday present for grandma at some point in … Continue reading "Hyper-Personalisation: How to Use AI to Effectively Implement Your Marketing Measures [5 Reading Tips]"
Marketing for FMCG: Why Digital Is the Fastest Way to Reach Your Target Audience [5 Reading Tips] Every day, people consume fast-moving consumer goods (FMCG). These include food with a short shelf life, newspapers, hygiene products and detergents. In other words: the demand for FMCG is high – and the market is extremely competitive. There is hardly any other industry where brand preference plays such a big role. Once customers are satisfied … Continue reading "Marketing for FMCG: Why Digital Is the Fastest Way to Reach Your Target Audience [5 Reading Tips]"
Data-Driven Marketing [New White Paper] Yesterday you were browsing an online shop for cat food and today you are seeing Whiskas ads on Instagram? Or maybe you are planning a trip to Saxon Switzerland and your feed is flooded with all-weather jackets as a result? And what about cookies on websites, do you accept or reject them? All this has … Continue reading "Data-Driven Marketing [New White Paper]"
Marketing Tech Trends 2022: Becoming a Digital Champion with the Right Omnichannel Strategy [5 Reading Tips] Marketing tech. Is it just a buzzword or a promising development? Spoiler: the latter. After all, the term is not that new. MarTech is basically the combination of marketing and technology. It specifically refers to important measures and tools for harnessing technology to achieve marketing goals. But to what extent can MarTech simplify the work … Continue reading "Marketing Tech Trends 2022: Becoming a Digital Champion with the Right Omnichannel Strategy [5 Reading Tips]"
Salesforce Service Cloud and Marketing Cloud in the Tourism Industry: Making Individual Dream Holidays Come True with Berge & Meer [Success Story] Long beaches, plunging waterfalls, high mountains, exotic weekly markets – those plagued by wanderlust are looking for their dream holiday. The direct tour operator Berge & Meer has been making customers’ dream holidays come true for more than 40 years. The company from the Westerwald region offers high-quality round trips, adventure tours, combination trips and … Continue reading "Salesforce Service Cloud and Marketing Cloud in the Tourism Industry: Making Individual Dream Holidays Come True with Berge & Meer [Success Story]"
CRM Best Practices from Agriculture to Publishing: Nine Successful Salesforce Use Cases [Best Practice] In order to stay ahead of the competition in terms of customer success, you should not let your processes stagnate or be content with merely using innovative solutions. So much for theory. In our new »CRM Best Practices« publication, we show you how to turn customer relationship management from a theoretical business strategy construct into … Continue reading "CRM Best Practices from Agriculture to Publishing: Nine Successful Salesforce Use Cases [Best Practice]"
Salesforce – Revenue Growth in Full Swing [5 Reading Tips] These are reading tips, not investment tips – and no maths class for fifth graders either. We will get to both later though. Since these are reading tips, we refer to other texts worth reading – to this one from the deepest SPIEGEL ONLINE archives, for example, which was published in 2003. Such a long … Continue reading "Salesforce – Revenue Growth in Full Swing [5 Reading Tips]"
