B2B Multi-Stream Projects Make the Difference: TROX on the Road to Success with Holistic Commerce, Marketing and UXD Strategy [Success Story]

Let us admit it: at first glance, there are more exciting topics than »Production and sale of components, appliances and systems for the ventilation and air conditioning of rooms, including fire and smoke protection technology« – even in the business customer segment. As you might have guessed, however, it is definitely worth taking a second … Continue reading "B2B Multi-Stream Projects Make the Difference: TROX on the Road to Success with Holistic Commerce, Marketing and UXD Strategy [Success Story]"

CRM Best Practices from Agriculture to Publishing: Nine Successful Salesforce Use Cases [Best Practice]

In order to stay ahead of the competition in terms of customer success, you should not let your processes stagnate or be content with merely using innovative solutions. So much for theory. In our new »CRM Best Practices« publication, we show you how to turn customer relationship management from a theoretical business strategy construct into … Continue reading "CRM Best Practices from Agriculture to Publishing: Nine Successful Salesforce Use Cases [Best Practice]"

Second-Hand Fashion as a Business Model: How Companies Benefit from Rising Consumer Awareness [5 Reading Tips]

In the fashion world, one collection follows the next – at a rapid pace. Especially because of the impact this has on the environment, more and more people are rethinking their consumer behaviour. The alternative that everyone has already heard of is called second-hand fashion. Its popularity has increased so significantly that even fashion giants … Continue reading "Second-Hand Fashion as a Business Model: How Companies Benefit from Rising Consumer Awareness [5 Reading Tips]"

Migration from MVP to Launch: myAGRAR Relies on Magento 2.4 for Multi-Client Commerce [Success Story]

To this day, farmers have their hands full in early spring – rather in February than in March – because they need to cultivate their fields. In order to get everything they need for a good harvest year, more and more of them are focusing on online shopping. myAGRAR is one of the leading online … Continue reading "Migration from MVP to Launch: myAGRAR Relies on Magento 2.4 for Multi-Client Commerce [Success Story]"

Data Is Our Friend – How to Establish a Data Culture in Your Company [5 Reading Tips]

Data is the new oil. It means progress and holds huge potential. You just have to recognise it and derive appropriate measures. Understanding data and identifying opportunities guarantees long-term success. Accordingly, it is up to every company not only to manage the enormous amount of data collected and generated on a daily basis, but above … Continue reading "Data Is Our Friend – How to Establish a Data Culture in Your Company [5 Reading Tips]"

Voice Commerce: Why You Should Also Use Voice Assistants for Your Business in the Future [5 Reading Tips]

»Alexa, order detergent!«, »Siri, what’s the weather going to be like today?«, »OK Google, show me sports shops nearby!« – this is pretty much how many dialogues in German households go. Voice assistants are en vogue right now and will play an even greater role in the future. People are getting older, lazier and want … Continue reading "Voice Commerce: Why You Should Also Use Voice Assistants for Your Business in the Future [5 Reading Tips]"

Thinking and Designing Tech and UXD Together: Tech-telmechtel with UX and Web Design [Interview]

Tech-telmechtel is back. The break was long, but the comeback is all the more powerful. Not only are we celebrating our tenth Tech-telmechtel episode, but we are also bringing you the first Tech-telmechtel interview with two guests at once. OK, let us focus on one thing at a time: the 10th Tech-telmechtel interview. 2 experts. … Continue reading "Thinking and Designing Tech and UXD Together: Tech-telmechtel with UX and Web Design [Interview]"