Young people on shopping: will multichannel soon be reality? Multichannel is controversial, to put it mildly. Everyone who has dealt with online trade knows this. The taz column which came out recently, The next big thing im WTF-Marketing brings the concerns of critics to a point with a sharp tongue. US magazine “The Atlantic” deals with tech future trends and was happy to take … Continue reading "Young people on shopping: will multichannel soon be reality?"
Brands on Facebook don’t have a coverage problem, they have a relevance problem The coverage of business pages on Facebook has been perceptibly sinking for some time. Why this is the case should be discussed elsewhere. What is more interesting is what businesses can do to become more relevant. (Enterprises lose reach on Facebook: The organic reach of contents of Facebook business sites (in % of fans)
More than a USP: Emotionalisation in E-Commerce When it comes to animating customers, the key word ‘emotionalisation’ is often heard in e-commerce. Whenever it is about conjuring a smile to the customer’s lips, the buzz word comes up most often by pure players, such as Fab (“smiles guaranteed”). But why? It is because we want to get rid of the image of … Continue reading "More than a USP: Emotionalisation in E-Commerce"
“Mobile Effects” Study shows mobile status quo in Germany “Is your mobilephone a smartphone?” Second Screen, tablet commerce, browsers vs apps – trends and topics in mobile web are still unchartered territory. In addition, the divide between the possibilities and the actual acceptance rate in Germany is increasing further. Not without reason, on regital.de Hagen Fiskeck asked if we will become a country of … Continue reading "“Mobile Effects” Study shows mobile status quo in Germany"
Deploying Mobile End Devices in B2B The growing spread of mobile end devices has permanently influenced the B2B sector. Already today, for instance, smartphones are not to be wished away from the everyday workday of tradesmen, whether as a navigation device, digital spirit level, or an electronic logbook. Thanks to the camera, photos of equipment in need of repair can be … Continue reading "Deploying Mobile End Devices in B2B"
Fashion trade: how are young people shopping? Where have all the teenagers gone? This was how the New York Times headlined recently. It is high time to focus on the young target groups. How are young people shopping? Why are American retailers struggling at the moment and what is the situation with developments in Germany?
Modemeister is Offline [Curated Shopping] Germany’s ‘Dressing Men Well’ – Three start-ups took in the lead in this mission in 2012: Modemeister, Modomoto and Outfittery. Now it is all over for Modemeister; the site is closed. This step is not entirely surprising; with three competitors, the start-up idea was overcrowded from the beginning. Further competition came in 2013 with 8select … Continue reading "Modemeister is Offline [Curated Shopping]"
Sustainability movtives customers to change The national association of e-commerce and shipping trade Germany (bevh) started an initiative for the topic sustainability this year. According to the association, around 35 percent of all member companies are already committed to sustainability and accept corporate responsibility for the environment and for society. The associated task force has already met:
6 Challenges for online shops in B2B e-commerce What does an online shop in B2B have to be able to offer? What differentiates B2B e-commerce from B2C? The basic criteria can be summarised as six challenges: The shop is aimed at smaller, homogenous user groups B2B shops are often used by the same customers for the same products The emphasis is therefore on … Continue reading "6 Challenges for online shops in B2B e-commerce"
8select Develops Curated Shopping Further with Individual Shops Admittedly, 8select is the runt of the curated shopping providers. It also is currently difficult not to disappear in the shadow of Outfittery, who have millions in funding, shine with a TV spot and who brought home the prize for “Leader in the Digital Age” at the CeBit 2014. How to survive? Be just as … Continue reading "8select Develops Curated Shopping Further with Individual Shops"
