E-Commerce Solutions Provider Introduced: Intershop Intershop Communications AG was founded in Jena 1992. After eBay’s takeover of Magento, Intershop is the company’s second platform. eBay currently holds 26 percent of the company, 63 percent of shares are in free float. There is speculation that eBay wants to pull out of Intershop.
What Google+ has to do with the digital transformation of companies Since the start of Google+ in June 2011, a lot has changed in the social media landscape. Facebook is still the most used platform, XING is the recruiting source nr. 1 and Pinterest is the most used online photo album. But how does Google+ integrate itself here?
Dating Fail Thanks to Google Glass [#IfIhadglass] Google CEO Sergey Brin announced last week that he regrets how much Smartphones stop us really taking note of our fellow man. According to him, this will all be different with Google Glass. Far from it, it is more likely to get worse. As you can see in this video, a short attention span in … Continue reading "Dating Fail Thanks to Google Glass [#IfIhadglass]"
Easing New Customer Acquisition in B2B with Online Marketing Through the integration of an e-commerce system, the way to new customer acquisition stands open for B2B marketers via online marketing. As long as the product data isn’t only visible to a closed user groups, the online shop can be optimised according to all SEO rules, assuring better rankings.
3 E-Commerce Problems B2B players Laugh At 3 E-Commerce Problems B2B players Laugh At E-commerce is still new ground in B2B and there is a lot to catch up on to reach the maturity of the B2C industry. However, there is no need to catch up in some areas. Because of the different legal situations, greater experience in logistics and customer contact, … Continue reading "3 E-Commerce Problems B2B players Laugh At"
Is German B2B Supply also Missing the Boat? The price competition which is normal for every competing trader at Amazon, is also part of life for manufactures and the industry. Those who offer exclusive and complex products as well as the fitting logistics can relax for a bit. Everyone else has to watch Amazon’s supply catalogue grow and thrive, invariably ruining their prices.
How Large is the German B2B E-Commerce Market? Strangely, considering the B2B market is decidedly larger than the B2C market, there are comparatively few statistics for B2B e-commerce. Strictly speaking, B2B e-commerce accounts for over 95 percent of the entire e-commerce market volume and generates 870 billion euros turn over. This becomes less surprising, when one realises that B2B generate only one percent … Continue reading "How Large is the German B2B E-Commerce Market?"
Au Revoir: Otto closes 3Suisses The Otto group clean up continues: as was announced in yesterday’s customer newsletter, 3suisses is closing operations in Germany after all. The distributers of French fashion have been going badly for a while now. Over the past year, the Otto group, which has had up to 51 percent of the company since 1981, made a … Continue reading "Au Revoir: Otto closes 3Suisses"
Prudsys AG on Sales Lever Realtime Personalisation: Recommendation is the New Search Personalisation is the most effective promotional measure, and the most important investment topic in e-commerce. Nearly every online shop uses product recommendations, which take the interests of the user into account. True to the motto >>Recommendation is the New Search<< today’s shop visitors don’t want to look for a specific product, they want to be … Continue reading "Prudsys AG on Sales Lever Realtime Personalisation: Recommendation is the New Search"
Service is E-Commerce: A Question of Efficiency Good service is expensive. Creating the conditions and company culture required to achieve true service orientation costs money, time and energy. This is why it is important to never lose sight of the ROI and develop a strategy which connects and partly automates services.
