Social recruiting – social networks as job markets It is well known that LinkedIn and Xing are designed for recruiting. But what is the situation with Facebook and co.? If this is integrated into the social media strategy, a pool of possible colleges can grow and be used here as well.
Google shelves PLA permanently – the new Google-shopping campaigns are coming In one month at the latest, Google will have permanently shelved the old product listing ads system, making the current feeds of many online shops no longer valid. High time then to adjust to the new Google shopping campaign. Because of the reworked interfaces, it is necessary to create completely new campaigns. An upgrade it … Continue reading "Google shelves PLA permanently – the new Google-shopping campaigns are coming"
Google Mania – Glass, Virtual Keyboard and a Ring There are phases in the institution of the internet in which 6 colourful letters just can’t be avoided. Last week was one of them. It started with the announcement that the data glasses Google Glass will be sent to developers within the month. Fittingly, CEO Sergey Brin let himself be seen bespectacled in the New … Continue reading "Google Mania – Glass, Virtual Keyboard and a Ring"
E-commerce Solutions Provider Introduced: IBM WebSphere Commerce Founded in 1911, the US group is one of the absolute most famous IT enterprises and has over 400,000 staff worldwide. IBM has positioned itself with WebSphere commerce in E-Commerce as well since 1996 and is one of the market leaders in this area. The market presence of IBM WebSphere Commerce spans the globe. While … Continue reading "E-commerce Solutions Provider Introduced: IBM WebSphere Commerce"
Entertainment commerce – missing the boat on streaming Remember going over to a friend’s for a lan? If you weren’t a kid in the 90s then probably not, but while copyright holders were busy making those “you wouldn’t steel a hand bag” warnings, the reality of how we entertain changed and they missed it. Apple did not. But because of access issues their … Continue reading "Entertainment commerce – missing the boat on streaming"
Net find: This is how Microsoft imagined in the internet of things in 1999 Microsoft’s vision of the future shows a typical evening in an American family and is almost creepily accurate: smartphones, smart TV, home automatization, biometrics, and Siri; even the Amazon Dash moment is there. It is kind of tragic how Microsoft managed to miss the boat anyway!
“At least Amazon can’t do customer service” Wrong! Typical Amazon: Although one never officially comments on hype topics and apparently doggedly stays on one’s own path, things are boiling under the surface. Trends are being ignored – just like you would never build a smartphone or master fashion – unless there is a really innovative approach. It seems that this has been found … Continue reading "“At least Amazon can’t do customer service” Wrong!"
How e-commerce is changing our language: a note from your translator – Part 1 Endless acronyms are the prerogative of every specialist branch. They quicken communication and have the added bonus that they induct the even simplest concepts into the shrine of the expert. There are times though, when things get out of hand. Take “B2B2B” for example, or better still “B2B-, B2C-, B2B2C, and B2B2B”. When I saw … Continue reading "How e-commerce is changing our language: a note from your translator – Part 1"
Our Own Thing: We have brought Grohe live on hybris – in 8 weeks! One international B2B project we are particularly proud of is the development of a client platform for Grohe AG. The company is Europe’s largest and one of the world’s leading providers of sanitary fittings under one brand. Grohe have around 5,800 staff in more than 130 countries.
Forrester-Wave: Hybris, Adobe, and IBM are in the lead on digital experience One upon a time: there was a time when advertising and marketing campaigns were basically a shot in the dark, as Dilbert puts it. That is now (almost) over:
