More customers through effective coupon marketing Coupon marketing generates new customers and activates existing ones. The deals.com Coupon Study 2014 shows how well-liked vouchers and coupons are among online shoppers. 50 percent of those surveyed have used a coupon two to five times so far this year. The lucrative online couponing market The deals.com Coupon Study 2014 delivers interesting figures on … Continue reading "More customers through effective coupon marketing"
Facebookisation: Twitter is changing Up to now, social network Twitter has focused on an unfiltered news stream…but these times appear to be over. Similarly to Facebook, particularly relevant Tweets disturb the chronological order. Even Tweets by people you don’t follow will reportedly turn up in your stream in the future.
Bye Bye Cookies: Facebook Atlas Marches onto the Display Advertising Battle Field Advertising displayed for the individual user – we’ve got that already: the Google display network is still doing good work. But with the advertising network Atlas, Facebook also wants to display advertising…everywhere, not just on users’ newsfeeds. However, personalised advertising requires information on the user. Isn’t it practical that Facebook knows more than the name … Continue reading "Bye Bye Cookies: Facebook Atlas Marches onto the Display Advertising Battle Field"
We present: Handelskraft.com Happily, e-commerce is not limited to German speaking countries, but is a global branch. This is why reaching English speaking Handelskraft fans in the future is so important to us. We are now regularly publishing articles on Handelskraft.com with the help of our professional translator Ruth Barratt-Peacock.
It’s Not Just Nerds Who Bet on E-Sport Electronic sport – e-sport – is a phenomenon, something incomprehensible for many people. The typical cliché: darkened back rooms, the only source of lights are the LED monitors, humming computers, a kettle and 5 minute tureen food at the ready, which is washed down by energy drinks. The marketing and e-commerce branches should say goodbye … Continue reading "It’s Not Just Nerds Who Bet on E-Sport"
Getting there faster: digital transformation in traffic Cars are already driving-computers. But digital transformation will influence the pleasure of driving in the future even more strongly. There are already attempts to warn drivers with live traffic services and offer them alternative routes. Google has gone a step further with the self-driving car – a car which is steered by a computer.
B2B too difficult to crack? Google shopping for suppliers is offline As I learned from Martin Groß-Albenhausen at the last Handelskraft B2B commerce breakfast, Google Shopping for Suppliers has been history since the 20th of June. The B2B aspirations of Google (Google Shopping for Suppliers) and Amazon (Amazon Supply) don’t seem to have taken off as well as (even we) expected.
E-Commerce is based on trust…still Who’d have thought? According to a study from bevh, trust still plays a central role in the selection of a webshop. Additionally, customers want to know when their package will arrive. If the order also reaches the customer on the delivery date provided, they are more than satisfied. Apart from this, further results of the … Continue reading "E-Commerce is based on trust…still"
Make way L.O.H.A.S, the hipster consumer is coming! The trend towards individual and conscious consumption is not letting up among the social classes with buying power. At lot of time is invested in product selection before each purchase, regardless how banal. After all, a purchase is more than a purchase – it is an expression of personal taste and even makes the purchaser … Continue reading "Make way L.O.H.A.S, the hipster consumer is coming!"
Bitkom: Online in marketing budget soon to be as important as trade fairs The digital transformation of companies is increasingly manifesting itself in the marketing budget. Proportionally more and more is flowing into online measures and according to Bitkom this will keep increasing. According to a survey among marketing staff in ITK companies, on average five percent of the entire turn-over was spent on marketing measures in the … Continue reading "Bitkom: Online in marketing budget soon to be as important as trade fairs"
