We celebrate our 9th year Folklore says that cats have nine lives. We also reinvent ourselves every year. However, we didn’t just use the e-commerce turbo year 2013 to storm ahead at full tilt. With more than 103 staff, by the middle of the year it was time to reorganise and take a look within before continuing with fresh new … Continue reading "We celebrate our 9th year"
Battle of the payment providers Amazon is often the non plus ultra in e-commerce, regardless of the area. But in the field of payment gateways, the Etail company recently had to concede a bitter defeat. In general, the struggle in the payment market is hard, and in Germany it is fuelled by the imminent revolution in the mobile payment sector.
Magento 2: Was has changed for developers and shop operators Many had ceased to believe, but just before Christmas, Magento surprised the e-commerce community with the release of Magento 2.0 Beta. The new version of the most widely used e-commerce software has been available since the 17th of December and can be tested. But can iQuery and PHP5.5 offer any comfort for the loss of … Continue reading "Magento 2: Was has changed for developers and shop operators"
Handelskraft E-Commerce Breakfasts Our Handelskraft E-Commerce Frühstück once again led us to eight German cities and one in Switzerland, and brought manufacturers and traders together at one table. Our speakers included Alexander Graf, Jochen Krisch, Martin Groß-Albenhausen and and Roman Zenner, who led dicussions on the future of ditial trade with a total of over 100 guests from … Continue reading "Handelskraft E-Commerce Breakfasts"
All E-Commerce Whitepapers We Published in 2014 2014 was a productive year for us. Apart from the annual Trend Book, a total of seven white papers on e-commerce and online marketing topics were published. They are all exclusively designed for manufacturers, shipping traders and publishers, and can be requested on our home page free of charge. E-Commerce Whitepapers Digitalization is advancing at … Continue reading "All E-Commerce Whitepapers We Published in 2014"
Click and Collect is not the non plus ultra…so? Our gut feeling has been telling us this for ages, now a test from Stella Service has proven it: click and collect doesn’t really save time when shopping. The channel hopping customer is just 96 seconds faster than the normal shopper. Although that is only an average; depending on the (more or less expert) implementation … Continue reading "Click and Collect is not the non plus ultra…so?"
Handelskraft wishes you a merry Christmas Today we want to wish all our readers a happy holiday time with their loved ones. The Handelskraft team also wants to say thank you for your loyalty and we are already looking forward to the trends, hypes and new developments in the e-commerce scene in 2015 Not only the Handelskraft team, but the entire … Continue reading "Handelskraft wishes you a merry Christmas"
An advantage for manufacturers: the brand creates trust As multichannel, and so also the digitalisation of processes and channels, was discussed extensively for the first time, there was a lot of talk about the improved service associated with this leading to greater customer loyalty. However, just why exactly the customer is supposed to become more trusting is not clearly definable.
Consumers expect cross channel shopping It is important to many customers that wares be available both on and off line. Mulichannel traders score especially with young and female customers. According to the ebay study on the future of trade >>Zukunft des Handels<<, 74 percent of users find it important to be able to shop off line, online and via mobile … Continue reading "Consumers expect cross channel shopping"
SEO: Page Speed as an Important Ranking Factor The page speed – the loading speed of a homepage- has a direct influence on search engine rankings. The page speed can be improved greatly through data compression. Defining the expiration also leads to better loading speeds and so to better ranking with Google and other search engines.
