UX Design in B2B with a Future: Leipziger Messe Relies on Living Style Guide to Optimise More Than Just Its Website [Success Story] Whether it is the »Touristik & Caravaning« fair for travel enthusiasts, the »modell-hobby-spiel« fair for children of all ages or the traditional book fair in spring: Leipziger Messe offers a wide variety of popular events. In order to make the website of Leipziger Messe even more visually appealing and modern, the dotSource user experience design … Continue reading "UX Design in B2B with a Future: Leipziger Messe Relies on Living Style Guide to Optimise More Than Just Its Website [Success Story]"
Making Decisions That Increase Your Success [5 Reading Tips] Purchase histories, website visits, sales figures: companies rarely lack data. But which data is really relevant when it comes to specific issues such as campaign optimisation, location planning or resource savings – and how can it be processed in a structured manner? Business intelligence solutions support your company in bringing together existing data, analysing it … Continue reading "Making Decisions That Increase Your Success [5 Reading Tips]"
Content Automation Boosts Sales Figures in E-Commerce [5 Reading Tips] We already know that intelligent solutions continue to be on the rise. However, there is one trend we would like to take a closer look at: automated content creation using AI. In the future, it is to support copywriters in order to offer readers even better content and thus increase conversions.
Marketing Tech Trends 2022: Becoming a Digital Champion with the Right Omnichannel Strategy [5 Reading Tips] Marketing tech. Is it just a buzzword or a promising development? Spoiler: the latter. After all, the term is not that new. MarTech is basically the combination of marketing and technology. It specifically refers to important measures and tools for harnessing technology to achieve marketing goals. But to what extent can MarTech simplify the work … Continue reading "Marketing Tech Trends 2022: Becoming a Digital Champion with the Right Omnichannel Strategy [5 Reading Tips]"
Sweet Sixteen: dotSource Celebrates 16 Years of Digital Success Right from the Start Super sweet sixteen. Finally! Rounding up from now on ? Besides the 14th birthday, which officially marks the start of the teenage years, the 16th birthday is one that most adolescents probably eagerly look forward to as well. You can do more. You are allowed to do more. But you also have to do more. … Continue reading "Sweet Sixteen: dotSource Celebrates 16 Years of Digital Success Right from the Start"
Handelskraft Reading Tips of the Year 2021 [5 Reading Tips] The year is coming to an end. We have spared neither expense nor effort to compile the most clicked Handelskraft Reading Tips of the year 2021 and link the corresponding articles here. It was a wild year. It had everything. Stay tuned next year and find out everything you need to know about digital business!
Ho Ho Ho! Handelskraft Wishes You a Merry Christmas What would Christmas be without the right atmosphere? Exactly. It is time to decorate. Nothing new there. And just like every year, our old friend the Christmas tree finds its way into our living rooms. That is just how Christmas works. Right?
Retail Media: What Advantages Does the New Business Model Offer Retailers? [5 Reading Tips] Ads on trains, banners in weather apps or digital billboards on the way to the next appointment – advertising messages are simply overlooked or even perceived as annoying in everyday life. When customers visit an online shop or a retail store, however, they already have the intention to buy something and are much more receptive … Continue reading "Retail Media: What Advantages Does the New Business Model Offer Retailers? [5 Reading Tips]"
AI in E-Commerce: More Sales Through Better Customer Experiences? [5 Reading Tips] Shopping has to be easy, fast and convenient. Especially online. For a significant proportion of consumers, however, shopping is still more of a chore. The majority of Germans are already satisfied when the products they order arrive at their homes; only about 17 per cent of them expect the online shops they choose to provide … Continue reading "AI in E-Commerce: More Sales Through Better Customer Experiences? [5 Reading Tips]"
NFTs and the Future of E-Commerce [5 Reading Tips] Everyone is talking about them at the moment: NFTs. The new trend on the Internet. They completely redefine digital ownership and are already being talked about as a revolution in the art world. But are these tokens really revolutionary or just a speculative bubble? And what role will they play in e-commerce? Today’s reading tips … Continue reading "NFTs and the Future of E-Commerce [5 Reading Tips]"
