The end of Google Helpouts: service doesn’t run itself Google Helpouts will be closed down by the 20th of April. On the platform, users were able to help each other via ‘hangout’ with the option of charging for it. The shut-down of the service, which has been in existence for 17 months, hardly comes as a surprise, considering that a search for its promotion … Continue reading "The end of Google Helpouts: service doesn’t run itself"
E-Commerce in Games: The Slightly Different Shop Companies, like InnoGames and GoodGames are well-known for their entertaining online games, which are intended for the casual gamer. But the game manufacturers have far more to do with the e-commerce branch than it seems at first glance. Even a shop which only sells virtual products for a game needs to be optimised. In contrast … Continue reading "E-Commerce in Games: The Slightly Different Shop"
Book Trade War – Price fixing, TTIP and Amazon At the beginning of January the German publishers and booksellers association published statistics which see stationary book trade as remaining a successful distribution channel. Turnover may have sunk by 1.2 percent in stationary trade in comparison to the year before, but shoulders were still being patted, digitalisation has worked and the people are even still … Continue reading "Book Trade War – Price fixing, TTIP and Amazon"
B2C online trade is still shining with growth Federal statistics show that the number of people using the internet for private shopping or orders has grown by 30 percent since 2008. Thanks to higher employment rates, increasing wages, low inflation, low interest rates and a relatively low savings levels, the conditions for trade are currently excellent. A survey among 1,200 companies by the … Continue reading "B2C online trade is still shining with growth"
Rewe and the crux of the matter in grocery delivery Rewe has said goodbye to their slogan “market prices” and are now working on their online prices. What is making itself felt at the moment is that offers and specials are not valid online. Observers are also talking about other price increases (see the comments ont3n). Even if every fourth German orders groceries online now … Continue reading "Rewe and the crux of the matter in grocery delivery"
Colours in e-commerce: when emotions lead to sales Shop operators don’t just have to take care of usability, a functional internal search or the perfect check-out when it comes to raising conversion rates. In e-commerce, as in every other area of life as well, emotions play a decisive role. Spontaneous purchases are initiated by a certain feeling. For instance, you can create feeling … Continue reading "Colours in e-commerce: when emotions lead to sales"
E-Commerce is in the spotlight more and more – and not always in a good way Current numbers show what has long been supposed: when it comes to internet know-how, the Germans aren’t doing so well. We’re doing even worse compared with other European countries. Only five percent of the population can claim to have good internet skills. That is fewer than in almost any other European country. The Germans don’t … Continue reading "E-Commerce is in the spotlight more and more – and not always in a good way"
eBay Turbulence: What will happen with Magento? There are signs of a storm at eBay. Ever since the announcement of the PayPal spin-off there have been rumors of defeat.
Dynamic Pricing: Price management the B2B Way Determine the purchasing price yourself – every customer’s dream. With the model of dynamic pricing the purchaser comes one step closer to the realisation of this dream, at least partly. Providers, such as start-up Jet, promise price reductions of up to 15 percent, as long as a product is purchased in a participating shop close … Continue reading "Dynamic Pricing: Price management the B2B Way"
Glass App for Trade: Google takes the wind out of Tesco’s Sails Google is used to making the rules, not just in online marketing. This was visible with Tesco – they just introduced a shopping app, supposed to allow customers to shop via Google Glass, which is now a product without any purpose because Google announced a stop to the sale of the data glasses that same … Continue reading "Glass App for Trade: Google takes the wind out of Tesco’s Sails"
