Among enemies? Amazon sells on Alibaba While Amazon rules the e-commerce market in the western hemisphere with virtually no competition, the US American company still has some problems in the Asian market. Especially Amazon.cn doesn’t seem to be doing as well as Amazon expected. Online trade in China will grow more strongly in the next few years than in any other … Continue reading "Among enemies? Amazon sells on Alibaba"
Infighting, IPOS, and take-over waves: how are traders and manufactures dealing with the consequences of digitalisation? As we noted last week, e-commerce is not enough. How did it get this far? On the one hand, it is the nature of the beast: e-commerce projects often begin with a need for an online shop and then meander into a row of follow-up or precursory projects, as unexpected problem-areas come up or the … Continue reading "Infighting, IPOS, and take-over waves: how are traders and manufactures dealing with the consequences of digitalisation?"
Colours, Magento and games: the Handelskraft highlights in January/February The first few months of 2015 are already over. It is time for us to look back at what interested our readers the most. Magento made it into the top ten twice: We asked ourselves what will happen with the shop system after the eBay era and what will be changed with the next 2.0 … Continue reading "Colours, Magento and games: the Handelskraft highlights in January/February"
Online shops with wordpress: woocommerce and jigoshop Magento, hybris or Intershop – these are the names of the most well-known shop system providers. But not every shop project requires an enterprise solution. WordPress with various plugins is perfect for simple online shops. We took a closer look at both shop plug-ins WooCommerce and Jigoshop.
Why the pressure to innovate is rising in e-commerce Some trend topics and innovative services, like drone delivery, currently sound more like a PR gag than like real possibilities. Whether or not such innovations will establish themselves often hangs in the balance. There just aren’t any laws for such scenarios to follow. But if the past few years have shown one thing, then it … Continue reading "Why the pressure to innovate is rising in e-commerce"
Every few years: the e-commerce hype is over It’s that time of the year again: “online trade is over,” according to the summary by Grundersyene.de, based on a study from VC Capnamic Ventures. The venture capitalists analysed the financing requests from 2014 and came to the conclusion that the number of e-commerce start-ups has significantly decreased. Why? Clearly every niche is already full … Continue reading "Every few years: the e-commerce hype is over"
3 alternatives to creating a customer account Conversion rates show how many visitors to an online shop actually become purchasers and is influenced by numerous factors. The wrong colour, a non-functional internal search, or poor customer support can send conversion rates into the cellar. But even when wares are already sitting in the shopping cart, the customer journey is by no means … Continue reading "3 alternatives to creating a customer account"
dotSource case study: a clearer view with 4Care thanks to responsive design and migration to Intershop 7 Selling glasses online is a complex business, and there is now serious competition among classic traders and pure players, even in this initially controversial business model. Occasion enough for 4Care, one of Europe’s leading omni-channel providers of contact lenses, care products, and classes, to do a general overhaul of their fleet. The migration to Intershop … Continue reading "dotSource case study: a clearer view with 4Care thanks to responsive design and migration to Intershop 7"
Content, commerce and community: how publishers get points in e-commerce Content in e-commerce is the all-time favourite in last year’s topics. Little wonder, after all, Google requires high quality, detailed content and there are rumours that this excites customers as well. Brands and manufacturers go to great lengths to create and maintain corresponding content. Our customers Gartenhelden.de, for instance, entrusted the delivery of regular videos … Continue reading "Content, commerce and community: how publishers get points in e-commerce"
Buy Button: Social Networks are Becoming Online Traders Twitter, Facebook, and Pinterest – three social networks, which are dutifully working on a buy button. With the help of this button, users should be able to purchase a company’s product directly via the corresponding fan page. There is huge potential here, especially for Pinterest, as the target group not just because it consists of … Continue reading "Buy Button: Social Networks are Becoming Online Traders"
