Best Practice: SNKRS – content commerce perfectly staged Content commerce and mobile commerce are the trends of 2015 and beyond. No wonder companies make the effort of trying to combine the two well. A lot comes together: storytelling, realtime personalisation and connections on social media channels. With the SNKRS App on the iPhone at least, showed what a successful fusion of content and … Continue reading "Best Practice: SNKRS – content commerce perfectly staged"
The Exotics of Social Media Marketing: Snapchat and Reddit Facebook, Twitter, a little Google+ and maybe Pinterest or Instagram – these are the normal tools of social media managers. But if you take a look in the future or just outside the box, entirely new ways of communication between customer and company open up. Reddit and Snapchat are the channels it will come down … Continue reading "The Exotics of Social Media Marketing: Snapchat and Reddit"
Processes and Roles in Digital Trade Social CRM, personalisation, behavioural targeting, big data – it feels like not a week goes by, especially during the CeBIT, without a new buzz word on the topic of digitalisation. Every term focuses on a partial aspect. At the end of the day, the common denominator is that they all aim to address the customer … Continue reading "Processes and Roles in Digital Trade"
Google Opens Shop in London Search engine Google has been copying Microsoft and Apple for the fast few days and has opened a shop-in-shop in Tottenham, London. But Google doesn’t use this game plan purely for the sale of Nexus smartphones or Chromebooks. However, it is not the off-line shop’s aim to save stationary trade.
E-Commerce Innovation: It’s just getting started Whether or not you believe the hockey stick scenario in e-commerce or prefer to hold with the statistics – one thing is it clear: things are just getting started, at least as far as the strategic development and innovation potential is concerned. E-Commerce is still a young branch and a relatively new business model. Its … Continue reading "E-Commerce Innovation: It’s just getting started"
5 tips for the perfect adwords advertisement Creating and managing advertisements is one of the main tasks of every SEA manager. A good, creatively designed ad text raises the click rate and brings more visitors to a page or shop. Optimising advertisements is not just important purely from a traffic perspective. The quality factor is also influenced by a high click-through rate, … Continue reading "5 tips for the perfect adwords advertisement"
Netfind: Why does the new Macbook only have a 480P camera? Addmittedly, with an “Apple introduces its new stuff” week, we had it easy with our search for a new netfind. That is the advantage when there is a product which is as polarised as a 10,000 US dollar smartwatch whose battery only lasts 18 hours. The new MacBook isn’t like by everyone either. Most of … Continue reading "Netfind: Why does the new Macbook only have a 480P camera?"
Kid Commerce: who thinks about the children? “Whinge wares” – the products right in front of the check-out at the supermarket where you always have to wait a few minutes. Even if you have managed to successfully avoid the lolly section, your ankle-biter will now sit up and take note. He or she will want, demand, a Snickers, Mars or Milky Way. … Continue reading "Kid Commerce: who thinks about the children?"
Once again we are >>Trusted Agency The selection of an agency is a tricky thing. The simplest requirements can get out of hand with the wrong agency and then good advice is expensive. This is why giving companies some kind of orientation in the selection of a service providers for digital commerce projects is one of the most important tasks of … Continue reading "Once again we are >>Trusted Agency"
Visionary adieu – how Google is becoming Microsoft 2.0 What the operating system is for Microsoft, is the search engine for Google. But the concentration on a single focus brings its dangers. Bill Gates could have certainly have sung a song about it. I had that feeling that Google is slowly losing the “we can do everything!” status even before Google Helpouts was closed … Continue reading "Visionary adieu – how Google is becoming Microsoft 2.0"
