What kinds of cross- and upselling do you know? At yesterday’s ECC-Forum in Cologne, I heard that a good third of all sales on Amazon are triggered by product recommendations. Also according to Forrester, recommendations are responsible for an average of 10-30 percent of shop turnover. They can also raise the customer lifetime value (LTV), average order value (AOV), turnover, profit, and the number … Continue reading "What kinds of cross- and upselling do you know?"
A crime scene in your own store: why defreuders have it easly in m-commerce The Mobile Payments & Fraud Survey 2015 uncovered something: investigations of fraud in m-commerce are neglected. Especially in today’s Mobilegeddon, traders should not just commit themselves to optimising their mobile internet presence, but also be aware of, and fight, growing fraudulent activity. But the survey paints a different picture: it focuses on the implementation of … Continue reading "A crime scene in your own store: why defreuders have it easly in m-commerce"
The shareconomy has proven itself – but it doesn’t work without a business mindset The experts finally came to the conclusion that, when it comes to the topic sharing economy: instead of feel-good cuddles, early capitalism is coming – truly socially oriented models are doomed to fail. With the end if the sharing app “Why own it?” their timing was just right. But nothing is as bad as it … Continue reading "The shareconomy has proven itself – but it doesn’t work without a business mindset"
Are private labels the saviours of trade? What stops manufacturers from selling directly? Less and less, as the numerous examples last year made clear. Even larger consumer goods labels like 3M now run online shops, even if some still have the hand brake on. The pressure on traders is growing because they are spreading themselves across the value chain and are trying … Continue reading "Are private labels the saviours of trade?"
Better Email Marketing with the Double Opt-In [Info Graphic] According to one study, the double opt-in procedure is used by are large proportion of decision makers and raises customers’ acceptance of the medium. Legally, this is also the safest registration option to date, when it comes to registering new users. But a recent decision of the Berlin court was confusing for email marketers Double … Continue reading "Better Email Marketing with the Double Opt-In [Info Graphic]"
Digital Commerce: nothing works without video anymore, especially Sundays Even in 2015, Sunday is a day off. And how do we use this free time? That’s right, we take even longer virtual shopping tours. According to statistics from the e-commerce technology company Invodo, this can be seen in the consumption of product videos on Sundays. This is good for conversion: it is more probable, … Continue reading "Digital Commerce: nothing works without video anymore, especially Sundays"
We’re starting the 3rd Handelskraft E-Commerce Breakfast in Berlin with Adobe Since the beginning of our breakfast series, Berlin has been one of the strongholds of our cities tour: Two years ago, we went to the start line as the warm up for Exceed, and last year Alexander Graf tolled the death bells of trade with us. This year will be more conciliatory with the topic … Continue reading "We’re starting the 3rd Handelskraft E-Commerce Breakfast in Berlin with Adobe"
The content determines the form – why content-driven e-commerce is the future Content in e-commerce is more than just product data. The right information at the right time makes the different between purchase and purchase break-off. An emotional product description with high quality photos communicates more than you would initially believe. This article introduces some examples. Content as the corner stone of the shop With the right … Continue reading "The content determines the form – why content-driven e-commerce is the future"
Customer retention: remember that? Customer retention is one of those topics which keeps cropping up because, let’s face it, finding customers, getting them to buy stuff online, and making sure they keeping buying stuff online is what e-commerce is about. Easily said, difficult to do. It’s a complex business, which is influenced by numerous factors and plagued by its … Continue reading "Customer retention: remember that?"
The time has come: Amazon has turned us into couch potatoes Amazon is once again hustling around and causing one news flash after another – ‘business as usual’ some might say. Bezos’ gang itself is making sure that there is a destraction from workplace conflicts. Instead of focusing on striking workers, they want you to take a look at the new products, investments, and services of … Continue reading "The time has come: Amazon has turned us into couch potatoes"
