ECC survey: inform yourself offline, buy online, or the other way around after all? Shopping habits change…all the time. An ECC survey, in cooperation with software manufacturer Hybris, has now confirmed it. The classic “I only go into brick-and-mortar stores” shopper is almost extinct. To react to the wishes and new habits of customers, online traders offline, and offline traders online, have to understand – well, cross-channel. Selective shoppers … Continue reading "ECC survey: inform yourself offline, buy online, or the other way around after all?"
Advertising on Facebook – does it still help? Facebook is the social network with the best range: almost 1.4 milliard people are registered there. Sharing pictures, clicking “like,” commenting – all well and good. But how do things look when it comes to sharing advertising campaigns e.g. in the form of a coupon? G/O Digital ran a study on this, which did not … Continue reading "Advertising on Facebook – does it still help?"
Autioning off BASIC Thinking #2 changes – nothing? “That was it for BASIC Thinking!” “Again! (the oldies will remember)” has been called through the media in the past weeks. Now the auction, a bit strangely run by hood.de, has ended with a surprise: internet entrepreneur and investor Tim Schumacher gave the blog back to its previous publishers, after his winning bid of €27,223. … Continue reading "Autioning off BASIC Thinking #2 changes – nothing?"
Amazon Business: the Amazon principle works for B2B too B2B is a hard nut to crack, Google and Amazon have had to learn this the hard way. Both first attempts “Google Shopping for Suppliers” and “Amazon Supply” are history. But while Google has introduced no follow-up project, Amazon is getting serious, sending “Amazon Business” into the race. After the first stumbles and fumbles, Amazon … Continue reading "Amazon Business: the Amazon principle works for B2B too"
Internet facts: developing e-commerce nation Germany – as if! Twice a year, the association for online research (Arbeitsgemeinschaft Online Forschung – AGOF) collects their “internet facts.” If you take a close look at these, you can find some statistics which just don’t fit into the generally negativity surrounding German internet promotional projects like “Neuland” and “Industrie 4.0” etc. Admittedly, some things won’t change in … Continue reading "Internet facts: developing e-commerce nation Germany – as if!"
This is how content marketing works in B2B [info graphic] In B2B, it comes down to personal contact with the customer more than in any other branch. Especially content marketing strategies start here and support customer contact with well-told content. But this has to be communicated in the right way. That’s why B2B marketers have to focus more strongly on different customer contact points than … Continue reading "This is how content marketing works in B2B [info graphic]"
Psychology over QR Codes: the Handelskraft Berlin breakfast 2015 [recap] Without question, Berlin belongs to the top cities of our Handelskraft e-commerce breakfasts. We were drawn to the capital for the third time and once again, had a pleasant and successful event. Together with Martin Groß-Albenhausen and 25 guests, we discussed cross-channel marketing. The focus was on how not to loose customers with a channel … Continue reading "Psychology over QR Codes: the Handelskraft Berlin breakfast 2015 [recap]"
Shopware implements emotional shopping with these features There has to be a way to get the things which work in stationary retail into online shops – the e-commerce developers for Shopeware, coming from Schöppingen, are sure to have had this thought as well. With yesterday’s release of Shopware 5, the team committed themselves to “emotional shopping. On any device.” Shopware is following … Continue reading "Shopware implements emotional shopping with these features"
Oxid, Spryker, Magento, or Shopware after all – for B2B!? Trade between business customers, B2B or even ‘the future of e-commerce’ – many companies in the branch have recognised the signs: some a long time ago, some have already missed the boat, but still somehow managed to get in. With the Oxid eShop B2B enterprise edition, the next shop system provider is bringing software onto … Continue reading "Oxid, Spryker, Magento, or Shopware after all – for B2B!?"
Porsche, Porno, Upholstery: a look back at the ECC-Forum 2015 An all-round successful event is how you could sum up the ECC-Forum “Experience and Service in (Online)Trade”, which took place in Cologne yesterday. The weather gods must be soccer fans, because the sun only shone on the concrete block building. This made the terrace, and of course the view of Cologne, all the more tempting. … Continue reading "Porsche, Porno, Upholstery: a look back at the ECC-Forum 2015"
