Facebook or YouTube? – You can’t even be sure here anymore! In Social media marketing, you often ask yourself which social network works best for what content. When it comes to video, marketers could rely on YouTube for years: a networked specialised in video, which generates lots of views and lots of clicks if all goes well. But these rosy days could be over soon…couldn’t they? … Continue reading "Facebook or YouTube? – You can’t even be sure here anymore!"
The Mobile Revolution is at the door – finally! There has been a lot of discussion and writing over the past few years on the topic, but it is now just starting to really take off: the internet is becoming mobile. Going online with a smartphone has nothing to do with a lack of better possibilities any more. We are currently at the point … Continue reading "The Mobile Revolution is at the door – finally!"
PIM data management in cross-channel is a must! The recently published survey by ECC Colgone shows just how well customer react to an efficient cross-channel strategy. But how you do implement it? One helpful example is product information management – PIM. These systems save data centrally and spread it on various channels if needed. But PIM systems can do a lot more. The … Continue reading "PIM data management in cross-channel is a must!"
Social media – social status. Teens are mobile We just published some thoughts in the difference in internet and TV use with adults from different socio-economic backgrounds, but what about the teens? About ¾ of teens these days (yes, I do feel old) have a smart phone and 91% of these go online with their mobile. We already noted that … Continue reading "Social media – social status."
Amazon takes off: Patent registration for drone delivery sytem published Everyone knows that Amazon have been testing a new kind of delivery via drone for a long time, so that they have delivery to customers as quickly as possible. But the patent for Amazon’s drone delivery system has new been published. The patent gives the first detailed view into this risky venture. Amazon Prime Air … Continue reading "Amazon takes off: Patent registration for drone delivery sytem published"
Class matters We’re happy talking about age, and gender commerce constantly rears its ugly head, but class – class is a dirty word. People are looking at the social and economic impacts of e-commerce, but not of the impact of consumers’ socio-economic situation in the first world – I’m not talking about the digital gap – and … Continue reading "Class matters"
New professional development course in digital commerce: get your certificate in e-commerce management How do we work in a digital world? What companies and industries will survive? What professions are required in an increasingly digitalised value chain? The ice is getting thin for companies who haven’t started asking themselves these questions yet. Digital services in both B2B and B2C are becoming standard and customers just expect them. But … Continue reading "New professional development course in digital commerce: get your certificate in e-commerce management"
#Mobilegeddon – yeah right: The Handelskraft Highlights of March/April March and April left us with some surprising winners if you look at the number of views per article. Out netfind with a supposed Apple developer ranting about the new MacBook, was the most successful article. We must have hit a nerve with that one. Our review of the ECC Forum 2015 was popular on … Continue reading "#Mobilegeddon – yeah right: The Handelskraft Highlights of March/April"
New agency video: we’re rocking our tenth year in e-commerce Digital success right from the start, now available in video form :)
Improving conversion rates: getting the shopping cart to the checkout Once you’ve successfully lead a customer through the customer journey to the shopping cart, things can’t go fast enough. The customer is at the checkout, so nothing can go wrong right? Wrong! There is no other explanation for purchase break-off rates of up to 68.06 percent. Apart from page loading times, trust in the shop, … Continue reading "Improving conversion rates: getting the shopping cart to the checkout"
