Forgery in e-commerce: why does Amazon send so many counterfeits? Just a few weeks ago, the shopping centre around the corner from us ran an exhibition on counterfeiting. Recognise the fake Bosch chainsaw immediately? Impossible. and other knock-off products were virtually indistinguishable from the original. Where forgers used to write the name of the company wrong, e.g. “Adodas” instead of “Adidas”, today’s fakes look high … Continue reading "Forgery in e-commerce: why does Amazon send so many counterfeits?"
Netfind: “Not Google+” proves to be highly successful In 2011, something that can only be called a success story started with “Not Google+”. The very first condition of membership, not registering for Google+ was received by the majority of internet users enthusiastically. The retreat of Google+ from the Google universe has finally started over the last few days. In browsers, the “+” in … Continue reading "Netfind: “Not Google+” proves to be highly successful"
The Luxury Industry Still Isn’t Digitalised – Apple’s Chance? Apple’s products have always been pretty, that is just as it should be. But the tech-company’s current aspirations take this to the next level: Apple is kind of becoming a fashion label. I realised this watching this video: fashion reporter talks with Management Consultant Mimma Viglezio about the future of the luxury segment in e-commerce … Continue reading "The Luxury Industry Still Isn’t Digitalised – Apple’s Chance?"
The Buy Button is Coming from all Sides – Should Traders Panic? Online shopping of the future. There are as many opinions on this as there are experts. Selling out of the SERPs pr Pinterest Post, or Twitter timeline is sure to be a topic which interests everyone, whether it catches on or not. After Twitter and Google’s experimentation with the buy button for a long time, … Continue reading "The Buy Button is Coming from all Sides – Should Traders Panic?"
The Digital Changeover Disestablishes the Service Economy The digital changeover is not just happening in companies, but encompasses other parts of society as well. Whether in the car industry, politics, or the education system- digitalisation is being implemented everywhere. But what are the consequences for the individual? Is the digital changeover disestablishing the service economy and what will come after it?
KPIs – Measuring the digital world, but what for? Data, data, data – everyone collects it, saves it, few know what to do with it. Whether you’re measuring the latest results of a Facebook ads campaign, the development of conversion rates, or traffic…what are you going to do with it? Deploying (key)metrics for analysis, controlling and planning effecitively is not just logical in this … Continue reading "KPIs – Measuring the digital world, but what for?"
Interesting: From 2016 Volvo sells online accross the board Selling/buying cars online is unusual in more than one way: not only are they an expensive item, but the purchase is also highly emotive. Not really something for online, especially when it comes to new cars? Wrong. Car manufacturers have been testing what is possible digitally for a long time, for example Mercedes with their“Mercedes … Continue reading "Interesting: From 2016 Volvo sells online accross the board"
Magento 2: Do I Have to Start Thinking about It Already? We may still be waiting for Magento 2’s release – the developers are talking about a release in Q4 2015 – but shop operators should slowly start thinking about the change over…shouldn’t they? We found out quite a bit about the new version at the Meet Magento in Leipzig. The focus was mainly on topics … Continue reading "Magento 2: Do I Have to Start Thinking about It Already?"
Target groups in B2B – it’s all in the customer address [Infographic] While B2C operators already have years of experience with different target groups, and know how to address these, B2B companies need to catch up. Even in B2B, decision makers are just customers who can be easily subdivided into target groups – including their preferences for shop design.
Gartner survey reveals: Hybris is one of the best digital commerce platforms In a survey by consulting company Gartner with the title “Critical Capabilities for Digital Commerce” the three shop systems: Hybris from SAP, Intershop and Demandware do especially well. Hybris even managed to get first place in all three rated categories. Its capabilities as a multi-channel B2C-, Global B2C- and B2B platform were examined.
