What social networks does my target group hang around on? Who shares what, when, and where? Once you’ve tailored your online shop for your target group, you should take a closer look at the world of social media: lots of factors – from the use of particular networks to the frequency with which things are shared – play an important role in identifying the target … Continue reading "What social networks does my target group hang around on?"
The Evolution of the Fashion Industry: Zalando has also Discovered the Crowd E-Commerce is is moving the fashion world to news ways of thinking – and vice versa. You feel this in the way fashion topics often outweigh everything else at innovation oriented conferences. E-Commce has long been more than just a sales channel; it offers fashion retailers and brands new opportunities to present themselves. From a … Continue reading "The Evolution of the Fashion Industry: Zalando has also Discovered the Crowd"
Unintended A/B test in checkout: how the competition can profit from the post office strike The current post office strike affects online retailers too. After all, the last few steps have the potential to be the most frustrating in distance trade. A strike, and the delivery delays which go with it, is dangerous for traders’ service promises. Traders commonly find alternative service providers, like Hermes to put in as standard … Continue reading "Unintended A/B test in checkout: how the competition can profit from the post office strike"
E-Commerce in Switzerland: Rosy outlook, despite Euro devaluation It is always worth taking a look at our neighbours. The Swiss e-commerce branch has been having a particularly hard time in the past few months: the rise in the value of the Franc and strong foreign providers are shaking the market. Despite this, Swiss online shops have a positive future outlook, if you believe … Continue reading "E-Commerce in Switzerland: Rosy outlook, despite Euro devaluation"
The problem with dynamic pricing: when women pay over 80 percent more The sociology of gender sees itself as a pioneering when it comes the equality of man and women. But this kind of enlightenment has had relatively little effect on trade so far. Here the motto is still: blue is cheaper than pink. As soon as demographic data is used in dynamic pricing, price setting becomes … Continue reading "The problem with dynamic pricing: when women pay over 80 percent more"
“Here comes our profit killer!” Recap of the logistics & returns conference 2015 Returns kill profit, customers are making cheekier use of returns policies, and the post office favours Amazon? The world of logistics doesn’t have this much of a black view of e-commerce, as the Logistics & Returns conference last week in Neuss showed. Within a small framework, this important topic was discussed from all sides, with … Continue reading "“Here comes our profit killer!” Recap of the logistics & returns conference 2015"
Amazon Prime opens up – can’t keep up anymore? Until now, only traders who ship their wares from Amazon’s central warehouses were able to participate in the Prime programme. Amazon Prime has now opened up to third parties, at least in the USA, according to the WSJ. This means that the number of products available on Amazon Prime will skyrocket. Nice for Amazon: it … Continue reading "Amazon Prime opens up – can’t keep up anymore?"
Twitter CEO Costolo steps down – will “Not Google+” soon be followed by “Not Twitter”? We already said goodbye to Google+ last week. Sadly, it lost the fight against “Not Google+” and started slowly disappearing from the face of the earth. Does this fate await Twitter as well? It just came out that Dick Costolo is leaving the company after consistently disappointing numbers. Looking at this 5 year old (!) … Continue reading "Twitter CEO Costolo steps down – will “Not Google+” soon be followed by “Not Twitter”?"
Busniess Metrics: something for all businesses and staff Word is getting around: the use of business metrics has nothing to do with business size. Defining metrics makes sense for businesses of all sizes and is already a competitive advantage for some companies. Online pure players, like Zalando, placed a high value in automation and testing early on to achieve excellent results. Web analysis … Continue reading "Busniess Metrics: something for all businesses and staff"
The digital transformation of a whole country: China’s battle against the economic downturn With over 650 million internet users, China is one of those countries for which the future holds a lot of potential when it comes to e-commerce. In an attempt to counteract the economic turndown, the Chinese government has introduced a programme which should supply the internet to rural districts and network traditional industries. The campaign … Continue reading "The digital transformation of a whole country: China’s battle against the economic downturn"
